Introduction Ecwid Coding
Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to bring on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Coding
Many options Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a platform called Ecwid, you do not need to worry about it. In fact, the entire aim of the business, which began in 2009, would be to quickly and quickly create an internet store system on your present websites.
You do not have To create a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to get an online store going, and you don’t have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Coding
The Product works by giving you a widget that gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The main attribute is that you can take your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various different websites if you plan on selling elsewhere on the web. Handle all these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a number of sales and all these sales are reflected onto the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is happening with your orders and at which they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in bodily places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Coding
If you are based outside That the US / UK, or need to utilize another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where features like discount coupons and service aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this could actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A key point to notice about the free program is that it isn’t good from an search engine optimization point of view — you need to be on a paid program to ensure your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of numerous shops or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Coding
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Coding
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with an attorney on what to do); and even when your company is not located in the EU, you still will need to obey the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their approval to conduct biscuits Ecwid Coding
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Nowout of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will supply all the necessary performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a great deal of time aside to set this up.
Installation and Design
I Truly like The fact that you can run a web site without paying anything. This makes the setup process that much simpler, because you just need to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you would like to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few fine photos and text. Once you obtain your store implemented on a site or societal page it appears fairly slick.
The design Depends upon the subject you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to market.
Though many Sites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is your language tool. Since running an internet store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality readily. Ecwid Coding
Some of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, because it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the Powerful Options, however they separate these for if you are ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the programs they offer, which makes it desirable for any shop that is trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment options. However, each one of these processors have their particular trade fees so that you have to get ready for these.
It’s rather Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also states that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Coding
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program shop.
· You can not change merchandise URLs, which is slightly annoying in the SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like mad, and mention that a number of different platforms drag you in free trial, even where you may eventually have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are rather affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 goods and you get items like an iPhone direction app. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best ways to improve your earnings online too. Ecwid is a sleek system, with super easy implementation measures, which makes it perfect for the small business audience. Ecwid Coding