Background Ecwid Codisto
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company website it often becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Codisto
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from as soon as you begin. But with a stage named Ecwid, you do not need to be concerned about this. In fact, the entire goal of the company, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You do not have To create a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a site and simply wish to add an internet store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Codisto
The Product operates by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere online. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these earnings are represented on the back part of your website.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time transport integrations you always know what is happening with your orders and at which they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale around the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a few ways you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Codisto
If you are based outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a fairly Standard plan, where features such as discount vouchers and service are not accessible, and it merely allows you to sell up to ten products in two categories — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is the fact that it is not great from an SEO point of view — you have to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to supply different language versions of your store, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) that your URL will include them too. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Codisto
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is quite easy: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to enable you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much wider assortment of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Codisto
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, establishing transport rates and so on…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to speak with an attorney on what to do); and even when your business is not based in the EU, you still need to obey the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Codisto
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time apart to set it up.
Installation and Design
I really enjoy The fact which you can run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform that you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, because it walks you through each website creation and integration measure with some nice text and photos. As soon as you obtain your shop implemented on a website or societal page it appears fairly slick.
The layout Depends upon the subject you’ve got on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they want to checkout.
Although many Sites will be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires one to reach out to individuals from throughout the world, you are bound to stumble upon some clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid App Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Codisto
A Few of the programs Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you can always open the More Powerful Options, however they different these for if you are all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like from stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time short and encourage quality high.
In my eyes, the Platform has all you might want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, making it desirable for any store that is trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement these systems, because Ecwid incorporates with over 40 global payment choices. However, each one of those processors have their own transaction fees so you need to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited service provider. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Codisto
What if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered from the Ecwid App shop.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that many different platforms drag you in free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone direction app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to improve your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it ideal for your small business crowd. Ecwid Codisto