Background Ecwid Com Review
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this solution. Ecwid Com Review
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you get started. But with a stage named Ecwid, you no longer have to be concerned about this. Actually, the entire aim of the company, which began in 2009, would be to quickly and inexpensively make an internet store system in your existing websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to find an online store going, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all of the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Com Review
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The main attribute is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Handle all these websites from one place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to generate a number of sales and each one these sales are reflected on the backend of your site.
The system is Also made to integrate well with social networks, so you may sell your items on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your orders and where they’re being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a few methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Com Review
If you are based outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Basic plan, in which attributes such as discount coupons and service are not accessible, and it only allows you to sell up to ten products in 2 classes — but this may actually be sufficient for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free program is that it is not good from an SEO point of view — you need to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of performance — they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you’ve given to your own product – so if you include some keywords on your product title (not a bad idea anyway) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Com Review
One area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anyone wishing to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from certain countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace website is very simple: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be more extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Com Review
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping prices and so on…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to speak with a lawyer about what to do); and even when your business is not located in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Com Review
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which does provide all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Design
I Truly enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, because you just have to punch in your email and create a password to go right to the backend interface.
The machine has Wizards for each platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the theme you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they wish to market.
Though many Sites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your customers a chance to buy products from the mobile interface.
The closing Design thing which makes sense to mention is your vocabulary tool. Since running an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Ecwid Com Review
Some of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the product for later. Obviously you could always open up the Powerful Options, but they separate these for when you’re ready to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge fees, but that’s just what you get with Ecwid. They never charge any kind of trade fee with any of those programs they provide, making it desirable for any store that’s hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their own transaction fees so that you need to prepare for these.
It is rather Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Com Review
Imagine if you Would like to accumulate both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available from the Ecwid App shop.
· You can not change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly affordable.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to sell online, provided that you implement the best methods to improve your sales online too. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business crowd. Ecwid Com Review