Background Ecwid Combinations
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Combinations
Many options Intentionally create a closed system, which is tedious to move away from once you begin. However, with a stage called Ecwid, you do not need to be concerned about it. In fact, the entire aim of the company, which began in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You do not have To make a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing countries have a chance to get an internet store heading, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments etc — all the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Combinations
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The main attribute is that you can take your old site and immediately incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine on several other sites if you plan on selling elsewhere online. Manage all these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to make a few sales and all of these earnings are represented onto the back part of your website.
The system is Also made to integrate well with social networks, and that means that you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you always know what is happening with your orders and at which they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Combinations
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on all paid-for programs, you will want to be to the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, where attributes such as discount vouchers and service are not available, and it merely allows you to sell up to 10 products in two categories — but this may actually be sufficient for some customers, and using it is a good way to try the system out.
But, A vital point to note about the free plan is that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to make certain that your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Combinations
1 place where Ecwid doesn’t perform so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to another e-commerce platform, you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality from the box, so anyone wanting to market on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify offer a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Combinations
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which allows you to access key performance, and the place on the right is used to edit or display related products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variations, setting up transport prices etc…but there is nothing here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even when your business is not based in the EU, then you still will need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their approval to conduct cookies Ecwid Combinations
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, does not seem to supply the necessary functionality — even though costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a great deal of time aside to set it up.
Setup and Layout
I really like The simple fact that you can run a web site without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to proceed right to the backend port.
The system has Wizards for each platform that you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through each site creation and integration measure with some fine text and photos. Once you get your store implemented on a site or societal page it appears fairly slick.
The layout Depends upon the theme you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to checkout.
Although many Sites will be mobile friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires one to attain out to people from throughout the world, you are bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid has a location known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Combinations
A Few of the apps Can help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you can always open up the Powerful Options, but they different these for if you are all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favourite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has all you could want concerning support.
Payments and Security
It’s not always Easy to find an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, making it desirable for any shop that’s hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment options. However, each one of those processors have their particular trade fees so you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Combinations
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you will finally need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually cheaper than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, provided that you employ the best ways to improve your earnings online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for your small business crowd. Ecwid Combinations