Intro Ecwid Comments
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you want to attract on a brand new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this solution. Ecwid Comments
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you get started. However, with a stage called Ecwid, you no longer need to worry about this. Actually, the entire goal of the business, which started in 2009, is to quickly and quickly make an internet store system in your existing websites.
You do not have To create a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an online store heading, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Comments
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can choose your old website and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto various different sites if you anticipate selling elsewhere online. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all of these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so you may sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time shipping integrations you always know what is going on with your orders and where they’re being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You receive a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not only online but in bodily places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Performance, irrespective of if a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Comments
If you are located outside The US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, in which attributes such as discount vouchers and service aren’t available, and it only lets you sell up to 10 products in two classes — but this may actually be adequate for some users, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid plan to make certain your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party apps, the creation of multiple shops or Google Translate to provide different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords in your product name (not a bad idea anyhow ) your URL will include them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Comments
One area where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and means that if you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing products like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Comments
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you get a vertical menu on the left that allows you to access key performance, and the area on the right can be used to display or edit related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport prices etc…but there is nothing here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal information, but I am planning to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to speak with an attorney on what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a website (and to log that approval ).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Comments
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There isn’t a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time aside to set it up.
Setup and Design
I really like The simple fact that you can run a website without paying anything. This makes the setup process that much simpler, since you simply have to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform you would like to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on where you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine photos and text. As soon as you obtain your store implemented on a site or social page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they wish to checkout.
Although many Sites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers a chance to buy products from the cell interface.
The closing Design thing which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires one to reach out to people from throughout the planet, you’re bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance easily. Ecwid Comments
A Few of the apps Can help you out with rating and reviews, rewards programs, automated ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for later. Obviously you could always open the More Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is one of my favourite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, which makes it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their particular transaction fees so that you need to prepare for these.
It is rather Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Comments
Imagine if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a full website in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of programs / integrations offered in the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version will not allow you to access any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually cheaper than many of the other programs we have reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the greatest ways to sell online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for the small business audience. Ecwid Comments