Intro Ecwid Commerce
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to discover more about this option. Ecwid Commerce
Many options Purposefully create a closed system, which is tedious to move away from once you begin. However, with a stage called Ecwid, you do not need to worry about it. Actually, the entire goal of the business, which began in 2009, would be to quickly and quickly create an internet store system on your present websites.
You don’t have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you don’t have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Commerce
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand-new website. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto several other sites if you anticipate selling elsewhere on the web. Handle all these websites from one place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you constantly know what’s happening with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not just online but in physical places too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, in their telephone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There’s a few ways that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they’ve been saying that for quite a while now). Ecwid Commerce
If you’re located outside The US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you’ll need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, where features such as discount vouchers and service aren’t accessible, and it only lets you sell up to 10 products in two categories — but this could really be sufficient for some customers, and using it is a good way to try out the system.
But, A key point to notice about the free plan is the fact that it is not good from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the production of numerous stores or Google Translate to provide different language versions of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Commerce
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (again, in CSV format) and means that should you feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wanting to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you’re selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is quite easy: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is provided by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods such as Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Commerce
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to edit or display related products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up transport rates and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I am going to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR legislation, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a good idea to consult an attorney on what to do); and even if your business is not based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and also to log that consent).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Commerce
· Allows them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time aside to set it up.
Setup and Design
I Truly like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to go straight to the backend port.
The system has Wizards for each platform that you would like to set your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, since it walks you through every site creation and integration measure with some fine text and photos. As soon as you obtain your shop implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your clients a chance to get products from the mobile interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to attain out to people from throughout the planet, you are bound to stumble upon a few customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store functionality readily. Ecwid Commerce
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress sites, since you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you can always open the Powerful Options, but they separate these for when you are all set to start ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform that doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of those programs they provide, making it desirable for any store that is trying to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular transaction fees so you have to prepare for them.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also claims that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Commerce
What if you Would love to collect both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop fast, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization point of view.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you into a free trial, even where you may finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone direction program. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you employ the best ways to enhance your earnings online too. Ecwid is a sleek system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid Commerce