Introduction Ecwid Community
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company website it frequently becomes tricky when you want to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Community
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you do not need to worry about it. Actually, the entire aim of the company, which started in 2009, is to quickly and quickly make an online store system on your present websites.
You do not have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store going, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of products, and add photos, pricing, weight etc. . each. You can specify shipping prices, accept credit card payments and so on — all the key stuff that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Community
The Product works by giving you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand-new site. The primary feature is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere online. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. One part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s going on with your orders and where they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for selling round the world
You get a Lot of promotional instruments like coupons, discounts, bulk pricing and more
Create your personalized email notifications
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, in their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There is a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Community
If you are located outside The US / UK, or want to utilize another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for plans, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and cellular. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a fairly Basic plan, where features such as discount coupons and service aren’t available, and it merely allows you to sell up to ten products in two categories — but this may really be adequate for some customers, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your shop, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Community
1 place where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have some significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from this box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on one of these platforms very easily. Ecwid Community
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a good idea to consult an attorney on what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from those signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid Community
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all the above.
Now, out of the box at Least there is not a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time aside to set it up.
Installation and Layout
I really like The fact that you can run a web site without paying anything. This makes the installation process that much simpler, since you simply have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through each website creation and integration step with some fine text and photos. Once you get your store implemented on a website or societal page it appears fairly slick.
The design Depends upon the theme you have on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to market.
Though many Websites will be cellular friendly, it;s nice understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since conducting an internet store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store functionality readily. Ecwid Community
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and type in a product name, price and picture then save the product for later. Of course you can always open the More Powerful Options, but they separate these for if you are ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Earnings attribute which is always one of my favourite ways to converse to companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that doesn’t charge fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they offer, which makes it desirable for any store that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your site. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own trade fees so that you have to prepare for them.
It’s rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Community
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you may finally need to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to enhance your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it perfect for the small business crowd. Ecwid Community