Background Ecwid Company Where Located
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Company Where Located
Many solutions Purposefully make a closed system, which can be tedious to maneuver away from as soon as you get started. But with a stage called Ecwid, you do not need to worry about this. Actually, the entire goal of the company, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To make a whole new website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you don’t have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Company Where Located
The Product works by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main feature is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other sites if you plan on selling elsewhere online. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these sales are reflected onto the backend of your website.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your requests and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite a while now). Ecwid Company Where Located
If you’re located outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, where features such as discount coupons and service aren’t accessible, and it merely allows you to sell up to 10 products in two classes — but this could really be adequate for some users, and using it’s a fantastic way to try the system out.
However, A vital point to notice about the free plan is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your shop, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Company Where Located
1 area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance out of the box, so anybody wishing to market on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling products from certain countries). Another principal problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Company Where Located
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, establishing shipping rates and so on…but there is nothing here that should represent also a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a great idea to consult an attorney on what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will have to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid Company Where Located
· Allows them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Installation and Layout
I really enjoy The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much easier, because you simply have to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for each platform that you would like to set your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with some nice text and photos. As soon as you get your shop implemented on a site or social page it looks fairly slick.
The design Depends upon the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they wish to market.
Though many Websites are going to be mobile friendly, it;s nice understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients a chance to get products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary instrument. Since running an online store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few customers who’d like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Economy
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Company Where Located
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open the Powerful Options, but they different these for when you’re ready to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to converse to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It is not always Simple to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, making it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It is rather simple to employ these systems, because Ecwid integrates with over 40 international payment choices. However, each one of these processors have their particular trade fees so that you have to prepare for these.
It’s rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Level 1 accredited service provider. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Company Where Located
What if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store quickly, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered from the Ecwid Program shop.
· You can’t change product URLs, which is slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, even where you may eventually have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly affordable.
The Free program Lets you sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited amount of products.
Ecwid is one of The cheapest solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you implement the best ways to enhance your sales online too. Ecwid is a sleek system, with superb easy implementation measures, making it ideal for the small business crowd. Ecwid Company Where Located