Introduction Ecwid Comparison
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to find out more about this solution. Ecwid Comparison
Many options Purposefully create a closed system, which is tedious to maneuver away from once you begin. However, with a platform named Ecwid, you do not need to worry about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively create an internet store system on your present websites.
You don’t have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store heading, and you do not even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just wish to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all products, and add photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Comparison
The Product operates by giving you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various different websites if you anticipate selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to generate a few sales and each one of these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You get lots of promotional instruments like coupons, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not just online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Performance, regardless of if a customer purchases a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There is a couple of ways you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Comparison
If you are based outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for plans, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a fairly Basic plan, in which attributes such as discount vouchers and support are not available, and it merely allows you to sell up to 10 products in two categories — but this could really be adequate for some users, and using it is a good way to try out the system.
But, A vital point to note about the free plan is the fact that it is not good from an search engine optimization standpoint — you have to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will comprise them also. This functions as something of a workaround, but I’d prefer whole control over URLs. Ecwid Comparison
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that should you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance from the box, so anybody wanting to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is very easy: it is a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to enable you integrate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods such as Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Comparison
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a good idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, though you will need to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Comparison
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR laws unless you have a banner in place which does all the above.
Now, out of the box at There is not a way to take care of the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which does provide all the essential functionality to make cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying anything. This makes the installation process that much simpler, because you just have to punch in your email and create a password to proceed straight to the backend interface.
The system has Wizards for every platform you would like to place your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with a few nice text and photos. As soon as you get your store implemented on a site or societal page it looks fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The closing Design thing that makes sense to mention is your vocabulary instrument. Since running an internet store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Opportunity to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality easily. Ecwid Comparison
Some of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open up the Powerful Options, however they different these for when you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings attribute that is always one of my favourite ways to talk to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform that doesn’t charge fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their own transaction fees so that you have to get ready for these.
It is rather Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Comparison
Imagine if you Would love to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to develop a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone direction program. The company program goes up to 2500 products for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is one of the best ways to sell online, provided that you employ the best methods to enhance your earnings online too. Ecwid is a sleek system, with superb simple implementation steps, which makes it ideal for the small business audience. Ecwid Comparison