Background Ecwid Competitors
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Competitors
Many solutions Intentionally make a closed system, which is tedious to maneuver away from as soon as you begin. But with a stage called Ecwid, you do not need to worry about this. Actually, the entire aim of the company, which began in 2009, is to quickly and inexpensively make an online store system on your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
That raised my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the US or Europe. Even companies in developing countries have a opportunity to find an internet store heading, and you do not even have to trash your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the crucial things that you would expect to be able to do using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Competitors
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary feature is that you can choose your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere on the web. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could visit a tradeshow to make a few sales and all these earnings are reflected on the backend of your website.
The system is Also made to integrate nicely with social networks, so that you can sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you constantly know what’s going on with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the world
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and more
Create your own customized email alerts
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / transaction info.
There is a couple of methods that you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Competitors
If you are located outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you will need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it’s a fairly Basic plan, where attributes like discount coupons and support aren’t available, and it merely lets you sell up to 10 products in two classes — but this may actually be adequate for some customers, and using it is a fantastic way to try the system out.
However, A vital point to note about the free program is the fact that it isn’t good from an SEO standpoint — you need to be on a paid program to make certain your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party programs, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) your URL will include them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Competitors
One area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you should not have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance out of this box, so anyone wishing to sell on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from particular countries). The other main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a good workaround. A dedicated app is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing products such as Shopify provide a much broader range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Competitors
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it’s typically a good idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to run cookies Ecwid Competitors
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers would be to use a specialist product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to set quite a lot of time aside to set it up.
Installation and Design
I really like The simple fact which you can run a website without paying anything. This makes the setup process that much simpler, since you just need to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform you would like to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, since it walks you through each site creation and integration measure with a few nice photos and text. As soon as you obtain your store implemented on a website or social page it looks fairly sleek.
The design Depends upon the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they want to checkout.
Though many Websites are going to be cellular friendly, its nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from throughout the world, you are bound to stumble upon some customers who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Opportunity to install software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop functionality easily. Ecwid Competitors
Some of the programs Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would typically have to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no extra work. It gets better with WordPress sites, since you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, but they different these for when you’re ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is always one of my favourite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any shop that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement these systems, because Ecwid incorporates with over 40 international payment choices. However, each one of those processors have their particular trade fees so you have to prepare for them.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Competitors
What if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a full website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations offered in the Ecwid Program store.
· You can not change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you in free trial, where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to market online, as long as you employ the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb simple implementation measures, making it ideal for your small business audience. Ecwid Competitors