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Have you ever Wondered if you’re using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Cover Image Size
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you begin. But with a platform named Ecwid, you do not need to worry about this. In fact, the whole goal of the company, which started in 2009, would be to quickly and quickly create an internet store system in your present websites.
You do not have To make a completely different website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
That raised my Attention, because I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to get an internet store going, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photos, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Cover Image Size
The Product operates by giving you a widget that gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several different sites if you plan on selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can visit a tradeshow to make a number of sales and all these sales are represented on the back part of your site.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping facet. With real-time transport integrations you always know what’s happening with your orders and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the world
You receive lots of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of if a customer purchases a product in shop, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade information.
There’s a couple of methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Cover Image Size
If you are located outside The US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, where features such as discount vouchers and service aren’t accessible, and it merely allows you to sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free program is that it is not good from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyhow ) your URL will include them too. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Cover Image Size
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from the box, so anyone wishing to sell on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). Another main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing for you to set up Ecwid on these platforms very easily. Ecwid Cover Image Size
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices etc…but there isn’t anything here that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to consult a lawyer on what to do); and even when your business isn’t based in the EU, you still need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that consent).
There does not seem to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Cover Image Size
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front that I can locate, the’EU cookie banner’, does not appear to provide the necessary performance — even though costing $1.99 per month to utilize ).
It Appears to me that the only option available to Ecwid consumers is to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set it up.
Installation and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through each website creation and integration step with some nice text and photos. As soon as you get your shop implemented on a site or social page it appears fairly sleek.
The layout Depends upon the subject you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they wish to market.
Though many Sites will be mobile friendly, its fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is the language instrument. Since conducting an online store generally requires you to reach out to people from throughout the planet, you are bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Cover Image Size
A Few of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the Powerful Options, but they different these for if you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute that is always one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not always Easy to locate an ecommerce platform that does not charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your website. It is rather simple to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular trade fees so that you have to prepare for them.
It is rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Cover Image Size
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a store quickly, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid Program shop.
· You can’t alter product URLs, which can be slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like crazy, and mention that many different platforms drag you into a free trial, where you will finally need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, as long as you implement the best methods to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Cover Image Size