Intro Ecwid Css Customization
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you want to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Css Customization
Many options Intentionally make a closed system, which is tedious to move away from once you get started. But with a platform named Ecwid, you do not have to be concerned about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly create an online store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an online store going, and you do not have to squander your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an internet store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Css Customization
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new website. The primary attribute is that you can choose your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you plan on selling elsewhere online. Handle all these sites from 1 location instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and all of these earnings are reflected onto the backend of your website.
The system is Also made to integrate nicely with social networks, so that you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what’s happening with your requests and where they are being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You get a Lot of promotional instruments like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Utilize the automated tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in physical locations too — in shops, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, irrespective of if or not a customer purchases a product in store, online, on their phone or via Facebook, everything stays in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a couple of methods that you can use this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Css Customization
If you are based outside That the US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you will want to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, in which attributes such as discount coupons and support are not available, and it only lets you sell up to ten products in two categories — but this may actually be adequate for some customers, and using it’s a good way to try out the system.
But, A key point to note about the free program is that it is not good from an SEO standpoint — you have to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Css Customization
1 area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you should not have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality from the box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other main problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the item on a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing products such as Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Ecwid Css Customization
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left which allows you to access key performance, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a great idea to speak with an attorney about what to do); and even when your company is not based in the EU, then you still will need to comply with the regulations where any site visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Css Customization
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on this front I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go right to the backend port.
The system has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on where you want to market.
The backend Design is perfect, since it walks you through each website creation and integration step with a few fine text and photos. As soon as you obtain your shop implemented on a site or societal page it looks fairly slick.
The design Depends upon the subject you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to find for clients when they wish to checkout.
Though many Websites will be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Chance to install software is a sure fire way to scaling your ecommerce website in a fair way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Ecwid Css Customization
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to implement additional SEO and marketing tools to really get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess work. It gets better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, however they separate these for if you are all set to get started ramping up your store.
As an example of the inventory Rich management toolset, you gain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something such as PayPal or Stripe to process all of the trades that come through your website. It is rather simple to employ one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular transaction fees so you need to get ready for them.
It is quite Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Css Customization
Imagine if you Would like to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered in the Ecwid Program store.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They market the free plan like mad, and mention that a number of different platforms drag you in free trial, where you will finally have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited program and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to market online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with super simple implementation measures, making it perfect for the small business crowd. Ecwid Css Customization