Introduction Ecwid Css Fields
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you would like to attract on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this solution. Ecwid Css Fields
Many solutions Intentionally create a closed system, which can be tedious to move away from once you get started. But with a platform named Ecwid, you do not have to worry about it. In fact, the whole goal of the company, which began in 2009, is to quickly and inexpensively make an internet store system in your present websites.
You do not have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out whether it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an internet store going, and you don’t have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and simply want to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform using an e-commerce alternative.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Css Fields
The Product operates by providing you a widget which gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new website. The main attribute is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one these sales are represented onto the back part of your site.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if needed. One part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what’s going on with your orders and where they’re being sent to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling round the world
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your own customized email notifications
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction info.
There’s a couple of methods that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Css Fields
If you are based outside That the US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a pretty Basic plan, where features such as discount vouchers and support are not accessible, and it merely allows you to sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it is a good way to try the system out.
But, A key point to note about the free plan is that it isn’t good from an search engine optimization standpoint — you have to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product title (not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Css Fields
1 place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (again, in CSV format) and ensures that should you feel the need to migrate your store to a different e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is very simple: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products like Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms quite easily. Ecwid Css Fields
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display related products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a good idea to speak with a lawyer on what to do); and even when your business isn’t located in the EU, you still need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run cookies Ecwid Css Fields
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to set quite a lot of time apart to set this up.
Installation and Layout
I Truly enjoy The fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for every platform that you want to place your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine photos and text. As soon as you obtain your shop implemented on a site or societal page it looks fairly slick.
The design Depends somewhat on the subject you’ve got on your site, but as you can see below, it shows photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Though many Websites are going to be cellular friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to reach out to people from throughout the world, you are bound to stumble upon a few customers who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop functionality readily. Ecwid Css Fields
A Few of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you would typically have to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for afterwards. Of course you can always open the Powerful Options, however they separate these for when you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is always one of my favorite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they provide, making it desirable for any store that is trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each one of these processors have their particular trade fees so that you have to prepare for them.
It is rather Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 certified service provider. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Css Fields
What if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a complete site to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered from the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are rather affordable.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you might also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it is actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to market online, provided that you implement the best methods to enhance your sales online too. Ecwid is a sleek system, with super simple implementation steps, making it ideal for your small business crowd. Ecwid Css Fields