Introduction Ecwid Css Modify Product Description Text Size
Have you ever Wondered if you’re using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just modify your site whatsoever. Read our Ecwid review to find out more about this option. Ecwid Css Modify Product Description Text Size
Many options Purposefully create a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you no longer have to worry about this. Actually, the whole goal of the business, which began in 2009, is to quickly and quickly make an online store system in your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I know the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you don’t have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does let you produce a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Css Modify Product Description Text Size
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing site or societal networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new site. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various different sites if you anticipate selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to make a number of sales and each one these earnings are reflected on the back part of your website.
The system is Also made to integrate well with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what is going on with your requests and at which they are being shipped to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling round the world
You receive a Lot of promotional instruments like vouchers, discounts, bulk pricing and much more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not just online but in bodily locations too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, regardless of if or not a customer purchases a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / transaction information.
There is a few ways you can use this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Css Modify Product Description Text Size
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will want to be to the priciest’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it is a pretty Standard plan, where attributes like discount coupons and support aren’t available, and it merely allows you to sell up to ten products in two categories — but this may really be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free program is the fact that it is not good from an SEO point of view — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
As far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the title you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will include them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Css Modify Product Description Text Size
One area where Ecwid does not perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very easy: it is a simple matter of including a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you incorporate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products like Shopify offer a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Css Modify Product Description Text Size
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right is used to edit or display related products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, setting up transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a great idea to speak with an attorney on what to do); and even if your company is not located in the EU, then you still will need to comply with the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a site (and also to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their approval to run cookies Ecwid Css Modify Product Description Text Size
· Allows them to revoke approval at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on front that I can find, the’EU cookie banner’, does not appear to supply the essential functionality — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which will supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you’ll want to put quite a lot of time apart to set this up.
Installation and Design
I Truly enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice photos and text. As soon as you get your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to checkout.
Although many Websites are going to be cellular friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers an opportunity to get products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an online store generally requires one to attain out to individuals from all over the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is no problem at all.
The Ecwid Program Market
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Css Modify Product Description Text Size
A Few of the apps Can give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, but they separate these for if you are all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has everything you could want in terms of support.
Payments and Safety
It is not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the programs they provide, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ these systems, since Ecwid incorporates with over 40 global payment options. However, each one of these processors have their particular transaction fees so that you have to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 certified service provider. The company also states that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Css Modify Product Description Text Size
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a store quickly, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered from the Ecwid Program store.
· You can’t alter merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, even where you will eventually have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The Business plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to think that Ecwid is among the best ways to sell online, provided that you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation measures, making it perfect for the small business crowd. Ecwid Css Modify Product Description Text Size