Introduction Ecwid Css Template
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Css Template
Many options Purposefully make a closed system, which is tedious to maneuver away from once you begin. However, with a platform named Ecwid, you do not need to be concerned about it. Actually, the whole aim of the business, which started in 2009, would be to quickly and inexpensively create an internet store system in your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an online store going, and you do not even have to trash your prior site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Css Template
The Product operates by giving you a widget that gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand-new site. The main attribute is that you can take your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several other websites if you plan on selling elsewhere online. Manage all of these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to generate a number of sales and all of these sales are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Create your own customized email notifications
Utilize the automatic tax solution (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in bodily places too — in stores, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of whether or not a customer purchases a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and customer / trade info.
There’s a few methods that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Css Template
If you’re based outside The US / UK, or need to utilize another mobile device type, the fantastic thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on all paid-for plans, you will want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a pretty Basic plan, where attributes like discount coupons and support aren’t accessible, and it only lets you sell up to ten products in 2 categories — but this may really be adequate for some users, and using it is a fantastic way to try the system out.
However, A vital point to note about the free plan is that it isn’t good from an SEO point of view — you have to be on a paid program to make certain your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the name you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will include them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Css Template
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to sell on the stage will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be extensive — competing products such as Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Css Template
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, establishing shipping prices and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is usually a great idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still will need to obey the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a site (and to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Css Template
· Enables them to revoke approval at a later point
So for example, if you Utilize a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Now, out of the box at There isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, doesn’t appear to supply the necessary performance — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to set quite a great deal of time apart to set this up.
Setup and Design
I Truly enjoy The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and create a password to proceed straight to the backend port.
The system has Wizards for every platform that you would like to set your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some nice text and photos. Once you obtain your shop implemented on a website or social page it appears fairly slick.
The design Depends upon the subject you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to locate for clients when they want to market.
Though many Sites will be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to buy products from the mobile interface.
The final Design item that makes sense to mention is the language instrument. Since running an internet store generally requires you to reach out to people from all over the planet, you are bound to stumble upon some clients who’d love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Possessing the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance easily. Ecwid Css Template
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open the Powerful Options, but they separate these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is one of my favourite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It is not always Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, making it desirable for any store that’s hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to employ one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own trade fees so that you have to get ready for these.
It is rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 certified service provider. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Css Template
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t change product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like mad, and mention that a number of different platforms drag you into a free trial, where you may finally need to pay.
This is where Ecwid stands out, and you can see the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone direction app. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it is actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, provided that you implement the best methods to enhance your earnings online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for the small business crowd. Ecwid Css Template