Intro Ecwid Css Templates
Have you ever Wondered if you’re using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you run a small company site it frequently becomes tricky once you want to attract on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Css Templates
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you get started. But with a platform called Ecwid, you do not have to be concerned about this. In fact, the entire goal of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You don’t have To make a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not have to trash your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Css Templates
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new website. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system on several different sites if you anticipate selling elsewhere on the web. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and each one these sales are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the delivery aspect. With real-time transport integrations you always know what is going on with your requests and at which they are being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical places too — in stores, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Css Templates
If you’re located outside The US / UK, or need to work with another mobile device type, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it is a pretty Standard plan, where attributes such as discount coupons and support aren’t available, and it only lets you sell up to 10 products in 2 categories — but this may actually be adequate for some users, and using it’s a good way to try the system out.
However, A key point to note about the free plan is that it is not good from an search engine optimization standpoint — you have to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party programs, the production of numerous stores or Google Translate to provide different language variations of your store, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyway) your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Css Templates
1 area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product information, orders and clients (in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of this box, so anybody wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into a Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A committed program is provided by Ecwid to enable you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify offer a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms very easily. Ecwid Css Templates
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key functionality, and the place on the right is used to edit or display related products, website reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices etc…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even if your company isn’t based in the EU, then you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Anything that stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to conduct BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Css Templates
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, doesn’t appear to supply the necessary performance — even though costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the essential performance to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will need to put quite a great deal of time aside to set it up.
Setup and Layout
I really enjoy The fact which you’re able to run a website without paying anything. This makes the installation process that much easier, since you just need to punch in your email and make a password to go straight to the backend port.
The machine has Wizards for each platform you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some nice text and photos. As soon as you get your shop implemented on a website or societal page it appears fairly sleek.
The design Depends upon the theme you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they want to market.
Although many Sites will be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to get products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary instrument. Since conducting an internet store generally requires one to attain out to individuals from throughout the planet, you’re bound to stumble upon some customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid includes a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality readily. Ecwid Css Templates
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra work. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the More Powerful Options, however they separate these for if you’re all set to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like from stock merchandise tracking, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales attribute which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you could want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the programs they offer, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their own transaction fees so you need to get ready for these.
It is quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also states that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Css Templates
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid represents a very simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are a number of strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to develop a full site in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a restricted number of programs / integrations available from the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP variations of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems difficult.
· The free version will not allow you to access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for the small business audience. Ecwid Css Templates