Intro Ecwid Css Theme File
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Css Theme File
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you begin. However, with a stage called Ecwid, you no longer have to be concerned about this. In fact, the entire goal of the business, which started in 2009, is to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this is not just a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an internet store heading, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 accredited. If you’re not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments etc — all of the key things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid Css Theme File
The Product operates by giving you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on several different websites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these earnings are represented onto the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time shipping integrations you constantly know what is happening with your requests and where they are being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and customers
The system has over 43 translations for sale round the planet
You receive a Lot of promotional instruments such as vouchers, discounts, and bulk pricing and more
Create your personalized email notifications
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, at theatres and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer purchases a product in store, online, in their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a couple of ways you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Css Theme File
If you’re located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and mobile. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, in which attributes like discount vouchers and service are not accessible, and it merely lets you sell up to ten products in 2 classes — but this may actually be sufficient for some customers, and using it’s a fantastic way to try out the system.
But, A vital point to note about the free program is that it is not good from an SEO point of view — you need to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your store, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Css Theme File
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or Shopify, you can’t produce AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Provided any e-commerce functionality out of this box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms quite easily. Ecwid Css Theme File
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the area on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up transport rates etc…but there isn’t anything here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to consult an attorney about what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any website visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first three requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their approval to run biscuits Ecwid Css Theme File
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll want to set quite a great deal of time apart to set it up.
Installation and Layout
I really enjoy The simple fact which you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform you want to place your store on. In case you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on where you would like to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with some fine photos and text. Once you get your store implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it shows photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to find for customers when they wish to checkout.
Although many Sites are going to be cellular friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients an opportunity to buy products from the mobile interface.
The final Design thing that makes sense to mention is your language tool. Since running an online store generally requires one to reach out to people from all over the world, you are bound to stumble upon a few customers who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling your ecommerce website in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Ecwid Css Theme File
Some of the apps Will give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would typically have to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, since you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for afterwards. Of course you can always open the More Powerful Options, however they different these for when you are all set to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favourite ways to converse to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not always Simple to locate an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any shop that is hoping to keep costs down and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something like PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to implement these systems, because Ecwid integrates with over 40 international payment options. However, each of these processors have their particular trade fees so you need to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Css Theme File
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of strategies to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a limited number of apps / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like mad, and mention that many different platforms drag you in free trial, where you may eventually have to pay.
This is where Ecwid stands out, and you can see the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone direction app. The Business program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually cheaper than many of the other platforms we have reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to sell online, provided that you implement the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation measures, making it perfect for your small business audience. Ecwid Css Theme File