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Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to find out more about this option. Ecwid Custom Font
Many solutions Intentionally create a closed system, which is tedious to move away from once you get started. However, with a stage called Ecwid, you do not have to be concerned about it. Actually, the whole aim of the business, which started in 2009, is to quickly and inexpensively create an online store system in your present websites.
You do not have To make a completely different site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing countries have a chance to get an online store going, and you do not even have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of goods, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it is intended to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Custom Font
The Product operates by giving you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to start a brand-new site. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different sites if you anticipate selling elsewhere on the web. Manage all of these sites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a few sales and each one of these sales are reflected onto the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real time transport integrations you always know what’s happening with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional tools such as coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Use the automatic tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer purchases a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There is a few methods you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they have been saying that for quite some time now). Ecwid Custom Font
If you are based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will need to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it is a pretty Standard plan, in which features like discount vouchers and service are not accessible, and it merely lets you sell up to 10 products in 2 classes — but this could actually be sufficient for some users, and using it is a good way to try out the system.
But, A key point to notice about the free plan is that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages talk to search engines correctly (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts could be mechanically translated into nearly 50 different languages — customers can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Custom Font
One area where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike competing products such as Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling goods from particular countries). The other main problem with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A dedicated app is offered by Ecwid to allow you incorporate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing products like Shopify provide a much wider assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Custom Font
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the place on the right can be used to display or edit associated products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer about what to do); and even if your business isn’t located in the EU, then you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a site (and to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, although you will have to spend time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Custom Font
· Allows them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t seem to supply the essential functionality — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which does provide all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you’ll want to set quite a lot of time apart to set it up.
Setup and Layout
I Truly enjoy The simple fact that you’re able to run a website without paying for anything. This makes the installation process that much easier, since you simply have to punch in your email and create a password to go right to the backend port.
The machine has Wizards for every platform that you would like to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration step with some fine photos and text. Once you obtain your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the subject you have on your site, but as you can see below, it shows photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for clients when they wish to checkout.
Although many Sites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also giving your customers a chance to buy products from the mobile interface.
The final Design thing which makes sense to mention is the language tool. Since running an internet store generally requires you to reach out to individuals from all over the world, you are bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem at all.
The Ecwid App Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a reasonable way. Ecwid includes a place called the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality easily. Ecwid Custom Font
Some of the apps Will help you out with rating and reviews, rewards programs, automatic advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, however they different these for if you’re all set to start ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Safety
It is not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never control any kind of trade fee with any of the programs they provide, which makes it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you have to setup something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to employ one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular transaction fees so that you need to get ready for them.
It’s rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Custom Font
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a very easy way to add e-commerce to any existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can’t change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 merchandise for a wonderful price and you get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the marketplace. You may see that it is actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, provided that you implement the best methods to improve your earnings online too. Ecwid is a slick system, with super simple implementation measures, which makes it perfect for your small business audience. Ecwid Custom Font