Introduction Ecwid Custom Payment Gateway
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Custom Payment Gateway
Many solutions Purposefully make a closed system, which is tedious to move away from once you begin. But with a platform named Ecwid, you no longer have to be concerned about it. Actually, the whole goal of the business, which began in 2009, is to quickly and quickly create an internet store system in your present websites.
You don’t have To make a whole new site. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an internet store going, and you do not even have to squander your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments and so on — all of the crucial things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you produce a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Custom Payment Gateway
The Product works by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new site. The main feature is that you can take your old site and quickly integrate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several different websites if you plan on selling elsewhere online. Handle all these sites from one place instead of switching between multiple dashboards.
Another nice Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a number of sales and each one of these sales are reflected on the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time shipping integrations you always know what is happening with your orders and where they are being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for selling round the world
You receive a Lot of promotional tools like vouchers, discounts, bulk pricing and more
Create your personalized email alerts
Use the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, at concerts and so on.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in store, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There is a couple of ways that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to merchants in the US and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Custom Payment Gateway
If you are based outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, where features like discount coupons and service aren’t available, and it only allows you to sell up to ten products in two classes — but this may really be adequate for some users, and using it’s a fantastic way to try the system out.
However, A vital point to notice about the free program is that it is not good from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts could be automatically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — that they force you to rely on third party programs, the production of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so in the event that you include some keywords on your product title (not a bad idea anyhow ) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Custom Payment Gateway
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can’t create AMP versions of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance from this box, so anybody wishing to sell on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from particular countries). Another principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is very simple: it is a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Custom Payment Gateway
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up transport prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney about what to do); and even when your company isn’t located in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There doesn’t seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Custom Payment Gateway
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner in place which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent app accessible from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, does not seem to provide the essential functionality — even though costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid consumers is to use a specialist product like CookiePro, which will supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time aside to set this up.
Setup and Layout
I Truly like The simple fact that you can run a web site without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to proceed straight to the backend interface.
The system has Wizards for each platform that you want to set your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You can also click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration step with a few nice photos and text. As soon as you obtain your shop implemented on a website or societal page it looks fairly slick.
The design Depends somewhat on the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they wish to market.
Though many Websites are going to be mobile friendly, its fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients a chance to get products from the mobile interface.
The final Design thing which makes sense to mention is your language instrument. Since running an online store generally requires one to reach out to individuals from throughout the world, you’re bound to stumble upon some clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a place called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Custom Payment Gateway
Some of the programs Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the More Powerful Options, but they different these for if you’re all set to get started ramping up your store.
As an example of the inventory Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature that is always one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, maintaining the response time short and encourage quality .
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of transaction fee with any of the programs they provide, which makes it desirable for any shop that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to prepare for them.
It’s quite Clear that Ecwid takes security seriously, because the company is a PCI DSS Grade 1 accredited service provider. The company also states that every trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Custom Payment Gateway
Imagine if you Would love to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who want a shop quickly, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available from the Ecwid Program shop.
· You can not change product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you can see the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a sleek system, with super simple implementation steps, which makes it perfect for your small business audience. Ecwid Custom Payment Gateway