Background Ecwid Custom Theme
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid Custom Theme
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you begin. However, with a platform named Ecwid, you no longer have to be concerned about this. Actually, the entire goal of the business, which started in 2009, would be to quickly and inexpensively make an online store system on your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to put together an in-depth review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for most people in the US or Europe. Even companies in developing countries have a chance to find an internet store heading, and you don’t have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a site and just want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is intended to enable you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We are going to talk via this in more detail later on in the inspection.) Ecwid Custom Theme
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The primary feature is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other sites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a number of sales and each one of these earnings are represented onto the back part of your website.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what is happening with your requests and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The system has over 43 translations for sale around the planet
You get a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Create your personalized email notifications
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily places too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, regardless of if or not a customer buys a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a couple of ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available shortly — but they have been saying that for quite some time now). Ecwid Custom Theme
If you are based outside The US / UK, or want to work with another mobile device kind, the good thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a fairly Standard plan, where attributes like discount vouchers and support aren’t accessible, and it merely allows you to sell up to 10 products in 2 classes — but this may really be adequate for some customers, and using it is a fantastic way to try the system out.
But, A vital point to notice about the free program is that it isn’t good from an SEO point of view — you have to be on a paid program to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product name (not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Custom Theme
1 place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and clients (in CSV format) and ensures that should you feel the need to migrate your store to another e-commerce platform, then you should not have any significant problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A committed app is provided by Ecwid to enable you incorporate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on one of these platforms quite easily. Ecwid Custom Theme
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right is used to edit or display associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m planning to do my very best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a good idea to speak with a lawyer about what to do); and even if your company isn’t based in the EU, then you still will need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit consent from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There doesn’t seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those cookies are run (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Custom Theme
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does provide all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Setup and Design
I Truly enjoy The simple fact which you can run a web site without paying anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you would like to place your shop on. In case you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, since it walks you through each site creation and integration step with a few nice photos and text. Once you obtain your store implemented on a website or social page it looks fairly slick.
The design Depends upon the theme you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they want to checkout.
Although many Sites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to get products from the cell interface.
The final Design item which makes sense to mention is your language tool. Since running an online store generally requires you to attain out to people from all over the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping retailers extend their shop functionality easily. Ecwid Custom Theme
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open the More Powerful Options, however they separate these for when you’re all set to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute which is always one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has all you might want concerning support.
Payments and Safety
It is not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the transactions that come through your website. It is rather simple to implement one of these systems, since Ecwid incorporates with over 40 global payment choices. However, each of those processors have their particular trade fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, because the company is a PCI DSS Level 1 certified supplier. The company also claims that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Custom Theme
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a shop fast, but have yet to create a full site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered from the Ecwid App shop.
· You can’t alter product URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get items like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Starting to believe that Ecwid is one of the best ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a slick system, with superb simple implementation steps, which makes it perfect for the small business audience. Ecwid Custom Theme