Intro Ecwid Customer Groups Specific Options
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you want to attract on a new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Customer Groups Specific Options
Many solutions Purposefully create a closed system, which is tedious to maneuver away from once you get started. But with a stage called Ecwid, you do not need to worry about it. In fact, the entire aim of the business, which began in 2009, is to quickly and quickly make an internet store system on your existing websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I needed to put together a comprehensive review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store going, and you do not even have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all the key things that you would expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We’ll chat through this in more depth later on in the review.) Ecwid Customer Groups Specific Options
The Product works by giving you a widget which gets placed on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing site or societal media profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new site. The primary feature is that you can take your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the machine on several other websites if you plan on selling elsewhere online. Manage all these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and all of these sales are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time shipping integrations you constantly know what is going on with your orders and where they’re being shipped to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You receive a Lot of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax solution (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether a customer purchases a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There’s a couple of ways you can use this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available soon — but they have been saying that for quite some time now). Ecwid Customer Groups Specific Options
If you’re located outside That the US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and support aren’t available, and it merely lets you sell up to ten products in 2 categories — but this may actually be sufficient for some users, and using it’s a fantastic way to try the system out.
However, A vital point to notice about the free program is the fact that it is not good from an SEO standpoint — you need to be on a paid plan to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the creation of multiple shops or Google Translate to supply different language variations of your store, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords in your product name (not a bad idea anyway) your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Customer Groups Specific Options
1 area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most competing products like Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wanting to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is very easy: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can provide a fantastic workaround. A dedicated program is offered by Ecwid to enable you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods like Shopify provide a much wider range of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Customer Groups Specific Options
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the area on the right is used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport rates etc…but there is nothing that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a good idea to consult a lawyer about what to do); and even when your company is not based in the EU, you still will need to obey the regulations where any website visits in the EU are concerned.
Based on my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements easily enough with Ecwid, although you will have to spend time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Customer Groups Specific Options
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid shop, you’ll be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on this front that I can find, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users is to use a professional product such as CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a great deal of configuration and you will need to set quite a lot of time apart to set this up.
Setup and Design
I really like The simple fact that you can run a website without paying for anything. This makes the installation process that much easier, since you just have to punch in your email and create a password to go straight to the backend interface.
The system has Wizards for each platform you want to place your store on. If you have a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, since it walks you through each website creation and integration measure with some fine text and photos. As soon as you obtain your store implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your website, however as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they want to checkout.
Although many Websites will be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design thing that makes sense to mention is your language instrument. Since conducting an online store generally requires you to reach out to individuals from throughout the planet, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem at all.
The Ecwid App Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce website in a fair manner. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop performance easily. Ecwid Customer Groups Specific Options
Some of the apps Can help you out with reviews and rating, rewards programs, automatic advertising tools, analytics, custom layout topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d typically have to implement additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any excess work. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and type in a product name, price and picture then save the product for later. Obviously you can always open the More Powerful Options, however they separate these for when you’re ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is always one of my favorite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Simple to find an ecommerce platform that doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, making it desirable for any store that’s trying to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement these systems, since Ecwid incorporates with over 40 international payment choices. However, each one of these processors have their own transaction fees so you have to prepare for them.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Customer Groups Specific Options
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Benefits and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who want a store fast, but have yet to create a complete site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid Program shop.
· You can not change merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) seems difficult.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free plan like mad, and mention that a number of other platforms drag you into a free trial, where you will eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get items like an iPhone management program. The company program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually more affordable than many of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to market online, provided that you employ the best ways to enhance your sales online as well. Ecwid is a sleek system, with super easy implementation steps, which makes it perfect for your small business crowd. Ecwid Customer Groups Specific Options