Background Ecwid Data Security
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Data Security
Many solutions Purposefully create a closed system, which is tedious to move away from as soon as you begin. However, with a platform called Ecwid, you do not have to worry about it. Actually, the whole goal of the business, which started in 2009, would be to quickly and quickly make an internet store system in your present websites.
You do not have To make a completely different site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you are all set.
That increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing nations have a chance to get an online store going, and you don’t even have to squander your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who already have a site and just want to add an internet store to it.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. for each. You can specify shipping rates, accept credit card payments and so on — all of the crucial things that you would expect to be able to perform using an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that does allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Data Security
The Product works by giving you a widget which gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an existing website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to begin a brand-new website. The primary feature is that you can choose your old site and quickly integrate the Ecwid system within a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to make a few sales and each one these sales are represented on the backend of your site.
The system is Also made to integrate well with social networks, and that means you can sell your things on Facebook if needed. 1 part of Ecwid we particularly enjoy is the shipping facet. With real-time shipping integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You get lots of promotional instruments like coupons, discounts, and bulk pricing and much more
Create your own customized email alerts
Use the automated tax solution (automatic tax charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not only online but in bodily locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in shop, online, on their telephone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / trade information.
There is a few ways you can take advantage of this attribute: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Data Security
If you’re based outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it is a pretty Basic plan, where features like discount vouchers and service are not accessible, and it merely allows you to sell up to 10 products in two categories — but this may actually be sufficient for some users, and using it’s a good way to try the system out.
However, A key point to note about the free plan is the fact that it isn’t good from an search engine optimization standpoint — you need to be on a paid program to make certain your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language automatically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this type of functionality — they force you to rely on third party apps, the production of numerous shops or Google Translate to supply different language versions of your store, which is less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will include them also. This serves as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Data Security
One area where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance from this box, so anybody wanting to sell on the stage will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only works if you are selling goods from certain countries). Another principal issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to allow you incorporate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be extensive — competing goods such as Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you set up Ecwid on one of these platforms very easily. Ecwid Data Security
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up shipping prices etc…but there is nothing that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult a lawyer on what to do); and even if your business is not located in the EU, then you still will need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will need to spend time and possibly money creating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Data Security
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking up GDPR laws unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only alternative on front that I can locate, the’EU cookie banner’, does not seem to supply the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time aside to set this up.
Setup and Design
I really enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform that you want to place your shop on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, because it walks you through every site creation and integration step with a few nice text and photos. As soon as you obtain your shop implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they want to checkout.
Although many Websites are going to be cellular friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is your language tool. Since conducting an internet store generally requires you to attain out to people from all over the world, you’re bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place called the Ecwid App Market. It offers 65 applications, helping retailers extend their store performance readily. Ecwid Data Security
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present site, so you would normally need to implement additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any extra work. It gets even better with WordPress websites, since you gain access to additional SEO plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open up the Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time brief and support quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the trades that come through your website. It is pretty easy to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each one of those processors have their own transaction fees so you need to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified supplier. The business also states that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Data Security
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale performance can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop quickly, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a restricted number of apps / integrations offered in the Ecwid App store.
· You can’t change merchandise URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you in free trial, even where you may finally need to pay.
That is where Ecwid stands outside, and you can see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get items like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the best ways to sell online, as long as you implement the best ways to enhance your sales online as well. Ecwid is a slick system, with superb easy implementation measures, making it ideal for the small business audience. Ecwid Data Security