Intro Ecwid Demo Shop
Have you ever Wondered if you are using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to attract on a brand new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Demo Shop
Many solutions Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a stage called Ecwid, you do not have to worry about this. In fact, the whole goal of the company, which started in 2009, would be to quickly and inexpensively make an online store system on your present websites.
You do not have To create a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a opportunity to find an internet store heading, and you don’t have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of products, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will allow you create a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Demo Shop
The Product operates by giving you a widget that gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present site or social networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand-new website. The primary feature is that you can choose your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere on the web. Handle all of these sites from one place rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can go to a tradeshow to generate a few sales and each one these sales are reflected onto the back part of your site.
The system is Also designed to integrate nicely with social networks, so that you can sell your things on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your orders and at which they’re being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automated tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to sell not only online but in bodily locations too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There’s a few methods that you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid state it will be available shortly — but they have been saying that for quite a while now). Ecwid Demo Shop
If you’re based outside That the US / UK, or need to utilize another mobile device type, the good news is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on all paid-for plans, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across apparatus — desktop, tablet and cellular. In an era where smartphone web surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free plan.
Granted, it’s a pretty Basic plan, where attributes like discount coupons and service are not available, and it merely lets you sell up to 10 products in two classes — but this could actually be adequate for some customers, and using it is a fantastic way to try out the system.
But, A vital point to notice about the free program is that it isn’t good from an search engine optimization standpoint — you have to be on a paid plan to make certain that your product pages speak to hunt engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the creation of numerous shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Demo Shop
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of the box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is very easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing goods such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Demo Shop
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that allows you to access key functionality, and the place on the right is used to display or edit associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates etc…but there is nothing that should represent also much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note that the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company is not located in the EU, then you still need to obey the regulations where any website visits in the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a site (and to log that consent).
There does not seem to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run biscuits Ecwid Demo Shop
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time aside to set this up.
Setup and Layout
I really enjoy The fact that you’re able to run a website without paying anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform you want to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few fine photos and text. Once you get your shop implemented on a website or social page it appears fairly slick.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they want to checkout.
Though many Websites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon a few customers who would love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Demo Shop
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, custom layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google without any extra work. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for later. Obviously you could always open the Powerful Options, but they separate these for when you are ready to start ramping up your store.
As an example of the inventory Rich management toolset, you gain access to items like from stock product tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature which is one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time short and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not always Simple to find an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those plans they offer, making it desirable for any store that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It is pretty easy to employ these systems, since Ecwid integrates with over 40 global payment options. However, each one of these processors have their own trade fees so that you have to get ready for these.
It is rather Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited service provider. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Demo Shop
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered in the Ecwid App shop.
· You can not alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can not create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie approval ) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 goods and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the market. You can see that it’s actually more affordable than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with super simple implementation steps, which makes it ideal for the small business audience. Ecwid Demo Shop