Intro Ecwid Demo Video
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it frequently becomes tricky once you want to attract on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Demo Video
Many solutions Intentionally create a closed system, which can be tedious to maneuver away from as soon as you begin. However, with a platform called Ecwid, you no longer need to worry about this. In fact, the whole aim of the business, which started in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you are good to go.
That increased my Attention, because I know the struggles that come along with attempting to migrate websites, especially when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a chance to find an internet store heading, and you do not have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of goods, and include photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to create a fully-featured, standalone e-commerce website; instead, it’s intended to allow you add an online store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Demo Video
The Product operates by giving you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The primary attribute is that you can take your old website and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the system on several different websites if you anticipate selling elsewhere online. Handle all these websites from one location rather than switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a number of sales and all these sales are reflected onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so you can sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery facet. With real time transport integrations you always know what’s going on with your orders and where they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for selling around the planet
You get a Lot of promotional instruments such as vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if a customer buys a product in shop, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade information.
There’s a few ways that you can use this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Demo Video
If you are located outside That the US / UK, or need to work with another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for plans, you will want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, in which features such as discount coupons and support are not accessible, and it merely lets you sell up to ten products in two classes — but this could actually be adequate for some users, and using it is a good way to try out the system.
However, A vital point to note about the free plan is that it isn’t good from an SEO point of view — you need to be on a paid plan to make certain that your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language versions of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Demo Video
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anyone wishing to market on the platform will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to some Squarespace website is quite simple: it’s a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations could be extensive — competing goods such as Shopify offer a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Demo Video
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to edit or display associated products, site reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, setting up shipping rates and so on…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to speak with a lawyer about what to do); and even when your business is not located in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies onto a site (and also to log that approval ).
There does not Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to exhibit a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior permission’)
· Logs their consent to run cookies Ecwid Demo Video
· Enables them to revoke approval at a later point
So for Instance, If you Use a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all of the above.
Nowout of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 a month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which does supply all the necessary functionality to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a lot of time apart to set this up.
Installation and Layout
I really enjoy The simple fact that you can run a web site without paying anything. This makes the installation process that much easier, because you simply need to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you would like to set your shop on. In case you have a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on the place you would like to sell.
The backend Design is perfect, since it walks you through each site creation and integration measure with a few fine text and photos. As soon as you get your shop implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your site, but as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to checkout.
Although many Websites are going to be mobile friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires you to attain out to individuals from all over the planet, you’re bound to stumble upon some customers who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem in any respect.
The Ecwid App Market
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping merchants extend their shop functionality easily. Ecwid Demo Video
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your current site, so you would normally need to employ additional SEO and marketing tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Concise and clear, so you can just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open the Powerful Options, but they separate these for if you’re ready to get started ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is always one of my favorite ways to converse with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Easy to find an ecommerce platform that doesn’t charge fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of those plans they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement one of these systems, since Ecwid integrates with over 40 international payment choices. However, each of those processors have their own transaction fees so you need to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Demo Video
Imagine if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full website to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not alter merchandise URLs, which is slightly annoying in the SEO perspective.
· You can’t create AMP variations of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, among which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed previously, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, as long as you employ the best ways to enhance your earnings online as well. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for the small business audience. Ecwid Demo Video