Introduction Ecwid Design
Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company site it often becomes tricky once you want to attract on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Design
Many options Purposefully create a closed system, which can be tedious to move away from once you begin. However, with a platform called Ecwid, you do not need to worry about this. In fact, the whole goal of the company, which began in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You don’t have To create a completely different site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to get an internet store going, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Solution for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Design
The Product works by giving you a widget that gets placed on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your store is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand-new website. The primary attribute is that you can take your old site and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Handle all of these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to make a few sales and all these sales are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, and that means you may sell your things on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s happening with your orders and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive lots of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Use the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in physical places too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, regardless of whether or not a customer buys a product in store, online, in their phone or through Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There is a few ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Design
If you’re based outside The US / UK, or want to utilize another mobile device kind, the fantastic thing is that Ecwid also functions together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it is a fairly Basic plan, in which features such as discount vouchers and service are not accessible, and it merely allows you to sell up to ten products in 2 classes — but this could actually be sufficient for some customers, and using it’s a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it is not great from an SEO standpoint — you need to be on a paid plan to ensure your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this type of functionality — that they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Design
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that should you feel the need to migrate your shop to a different e-commerce platform, you should not have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of the box, so anyone wishing to market on the platform will require a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it into some Squarespace website is quite simple: it is a simple matter of including a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify provide a much broader assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Design
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variations, setting up transport rates etc…but there is nothing that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you can take advantage of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is usually a great idea to speak with an attorney about what to do); and even when your business is not located in the EU, then you still will need to comply with the regulations where any site visits from the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit permission from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Design
· Allows them to revoke consent at a later stage
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only option on this front I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 per month to utilize ).
It Appears to me that the only alternative available to Ecwid users is to use a specialist product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a lot of time apart to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and create a password to go right to the backend interface.
The system has Wizards for every platform you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with some fine text and photos. Once you get your store implemented on a website or societal page it looks fairly sleek.
The layout Depends upon the theme you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is outstanding and easy to find for clients when they want to checkout.
Though many Websites will be mobile friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon some customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s no problem at all.
The Ecwid Program Market
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality easily. Ecwid Design
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you would normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess work. It gets better with WordPress websites, as you acquire access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for afterwards. Of course you can always open the More Powerful Options, but they different these for when you’re all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse to companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality .
In my mind, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own transaction fees so you need to get ready for these.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Design
Imagine if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who want a store fast, but have yet to develop a complete website in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available from the Ecwid App store.
· You can’t alter product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of different platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are rather reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get things like an iPhone direction program. The company program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually cheaper than many of the other programs we’ve reviewed in the past, so if you’re looking for value, this could be the right plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, as long as you implement the best ways to improve your sales online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for your small business audience. Ecwid Design