Background Ecwid Design Guide
Have you ever Wondered if you are using the right ecommerce platform for sale online? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky when you would like to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this option. Ecwid Design Guide
Many solutions Intentionally make a closed system, which can be tedious to move away from as soon as you get started. But with a platform named Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your existing websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I know the struggles that come along with attempting to migrate websites, particularly in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the US or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not have to squander your previous site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is geared more towards people who already have a website and simply want to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you create a fully-featured, standalone e-commerce site; rather, it is designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Design Guide
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine on various different websites if you anticipate selling elsewhere on the web. Manage all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, and that means that you can sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the delivery aspect. With real-time transport integrations you constantly know what’s going on with your orders and where they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and customers
The machine has over 43 translations for sale around the planet
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Create your personalized email alerts
Utilize the automatic tax solution (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical places too — in stores, market stalls, at theatres and so on.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, in their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of methods you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Design Guide
If you are based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a totally free plan.
Granted, it is a pretty Basic plan, in which attributes such as discount coupons and support aren’t available, and it merely allows you to sell up to ten products in 2 classes — but this could actually be adequate for some customers, and using it is a fantastic way to try the system out.
But, A key point to notice about the free program is the fact that it is not great from an SEO point of view — you need to be on a paid program to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your store, which can be less than perfect. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product title (not a bad idea anyway) your URL will comprise them also. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Design Guide
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something that’s considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and clients (in CSV format) and means that if you feel the need to migrate your shop to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to market on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). The other principal problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, therefore again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing products such as Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms very easily. Ecwid Design Guide
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the area on the right can be used to display or edit related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around producing catalogues and product variants, setting up transport prices etc…but there isn’t anything that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you are able to take advantage of this included customization support (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s usually a good idea to consult a lawyer on what to do); and even if your company isn’t based in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Design Guide
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you will be breaking up GDPR laws unless you’ve got a banner set up which does all the above.
Now, out of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only alternative on front I can find, the’EU cookie banner’, does not seem to provide the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a lot of time apart to set this up.
Installation and Design
I really enjoy The fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, since you simply need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through each website creation and integration measure with some nice photos and text. As soon as you get your shop implemented on a website or social page it appears fairly sleek.
The layout Depends upon the subject you’ve got on your website, but as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for clients when they wish to market.
Though many Websites will be mobile friendly, its fine understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design thing which makes sense to mention is the vocabulary instrument. Since running an internet store generally requires one to attain out to individuals from throughout the world, you are bound to stumble upon some customers who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Having the Chance to put in software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their shop functionality readily. Ecwid Design Guide
A Few of the apps Will help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third-party solution to your present website, so you’d typically have to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, since you acquire access to additional search engine optimization plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the Powerful Options, however they different these for if you are all set to get started ramping up your own store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they offer, which makes it desirable for any store that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to employ one of these systems, since Ecwid incorporates with over 40 international payment choices. However, each of these processors have their particular trade fees so you have to get ready for them.
It’s quite Clear that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 certified supplier. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Design Guide
Imagine if you Would like to accumulate both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered in the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture program ups that depend to 100 goods and you get things like an iPhone management program. The company plan goes up to 2500 products for a superb price and you get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation measures, which makes it perfect for the small business audience. Ecwid Design Guide