Intro Ecwid Design Template
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company website it often becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your website at all. Read our Ecwid review to find out more about this option. Ecwid Design Template
Many options Purposefully create a closed system, which is tedious to move away from once you begin. But with a platform called Ecwid, you no longer have to be concerned about this. Actually, the entire aim of the company, which started in 2009, is to quickly and quickly make an online store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
This increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to see if it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to find an internet store heading, and you don’t have to trash your previous website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments etc — all the key stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which will allow you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Design Template
The Product operates by providing you a widget that gets put on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an existing website or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto various other sites if you plan on selling elsewhere on the web. Manage all these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one these sales are reflected onto the backend of your website.
The system is Also made to integrate nicely with social networks, so you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you constantly know what is going on with your requests and at which they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the planet
You get lots of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax solution (automatic tax charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not only online but in physical places too — in stores, market stalls, in theatres and so forth.
With Ecwid’s POS Functionality, regardless of if a customer buys a product in shop, online, in their phone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a couple of methods that you can take advantage of this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it’s not yet available on Android devices. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Design Template
If you’re located outside That the US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on all paid-for plans, you will want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it’s a pretty Standard plan, in which attributes like discount vouchers and service are not accessible, and it merely allows you to sell up to 10 products in 2 classes — but this could actually be sufficient for some users, and using it’s a good way to try the system out.
But, A key point to notice about the free plan is that it isn’t great from an SEO point of view — you need to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of functionality — they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language variations of your shop, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Design Template
1 place where Ecwid doesn’t perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or even Shopify, you can’t produce AMP variations of your products using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, you should not have any major problems doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from this box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite simple: it’s a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the item on a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Design Template
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left that lets you access key performance, and the area on the right can be used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport prices and so on…but there is nothing here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it is typically a great idea to consult a lawyer on what to do); and even when your company is not based in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a site (and to log that consent).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to conduct cookies Ecwid Design Template
· Allows them to revoke consent at a later point
So for example, if you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will supply all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a great deal of configuration and you’ll want to put quite a great deal of time aside to set it up.
Installation and Design
I really like The fact that you’re able to run a web site without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform you would like to set your store on. In case you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is perfect, because it walks you through each website creation and integration measure with some fine photos and text. Once you get your store implemented on a site or social page it appears fairly sleek.
The design Depends upon the theme you’ve got on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which is outstanding and easy to locate for customers when they want to checkout.
Though many Websites are going to be mobile friendly, its fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to buy products from the cell interface.
The closing Design thing that makes sense to mention is your language instrument. Since running an online store generally requires you to reach out to individuals from throughout the planet, you are bound to stumble upon a few customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Opportunity to install software is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store functionality easily. Ecwid Design Template
A Few of the programs Will give you a hand with rating and reviews, rewards programs, automated ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present site, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google without any excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the Powerful Options, but they separate these for when you’re all set to start ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to talk to companies. Simply send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat service and email support, maintaining the response time short and encourage quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of those plans they offer, which makes it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your site. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of those processors have their own transaction fees so you have to prepare for them.
It’s quite Evident that Ecwid takes security seriously, since the provider is a PCI DSS Level 1 accredited supplier. The company also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Design Template
Imagine if you Would love to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to any present website.
· Point-of-sale functionality can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to develop a complete site in order to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid App shop.
· You can not alter product URLs, which is slightly annoying in the SEO point of view.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, among which is totally free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 goods and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the market. You can see that it is actually cheaper than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the best ways to market online, as long as you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with super easy implementation measures, which makes it perfect for your small business audience. Ecwid Design Template