Introduction Ecwid Designers
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business website it often becomes tricky once you would like to attract on a new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this solution. Ecwid Designers
Many options Intentionally make a closed system, which is tedious to maneuver away from once you get started. However, with a stage named Ecwid, you no longer need to worry about this. In fact, the entire goal of the company, which began in 2009, is to quickly and quickly create an online store system in your existing websites.
You don’t have To create a whole new site. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
This raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t just a platform for most people in the united states or Europe. Even companies in developing nations have a opportunity to find an online store going, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 accredited. If you are not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Solution for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who already have a website and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Designers
The Product works by giving you a widget which gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new site. The main attribute is that you can choose your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto several other websites if you anticipate selling elsewhere online. Handle all of these sites from one place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could visit a tradeshow to generate a few sales and each one these sales are represented onto the back part of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your things on Facebook if desired. 1 part of Ecwid that we especially enjoy is the delivery aspect. With real time shipping integrations you always know what’s going on with your requests and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Create your personalized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / transaction information.
There’s a few methods that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they have been saying that for quite a while now). Ecwid Designers
If you are located outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone web browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a fairly Basic plan, in which attributes such as discount coupons and service aren’t available, and it merely lets you sell up to ten products in 2 categories — but this may really be adequate for some customers, and using it is a good way to try the system out.
But, A vital point to notice about the free plan is the fact that it is not great from an SEO point of view — you have to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can see your store in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of performance — that they force you to rely on third party apps, the creation of multiple stores or Google Translate to supply different language versions of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will include them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Designers
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated mobile pages. As its name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products such as Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and clients (in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, you shouldn’t have any major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wishing to sell on the platform will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is quite simple: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms quite easily. Ecwid Designers
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left which allows you to access key performance, and the place on the right can be used to edit or display related products, site reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around creating catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please note the below observations shouldn’t be interpreted as legal advice, but I am going to do my best to spell out some of the key GDPR issues facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer about what to do); and even when your business is not based in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There does not Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and possibly money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior consent’)
· Logs their approval to run cookies Ecwid Designers
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you’ll be breaking up GDPR legislation unless you have a banner set up which does all of the above.
Nowout of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid consumers is to use a professional product like CookiePro, which will supply all the essential functionality to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to put quite a great deal of time aside to set this up.
Setup and Layout
I really like The fact that you’re able to run a web site without paying for anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for every platform you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on where you want to market.
The backend Design is flawless, since it walks you through every website creation and integration measure with some nice photos and text. Once you get your shop implemented on a website or social page it looks fairly sleek.
The design Depends somewhat on the theme you’ve got on your site, but as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for clients when they want to checkout.
Although many Sites are going to be mobile friendly, it;s nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the move, while also giving your clients an opportunity to get products from the cell interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since conducting an online store generally requires you to attain out to people from throughout the planet, you’re bound to stumble upon some clients who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to install software is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid includes a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Ecwid Designers
A Few of the programs Can help you out with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you would normally need to employ additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress websites, since you gain access to additional search engine optimization plugins and the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you can always open up the More Powerful Options, however they separate these for when you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales attribute that is always one of my favourite ways to converse with companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality .
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Simple to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of the plans they provide, making it desirable for any shop that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your website. It’s pretty easy to implement these systems, because Ecwid integrates with over 40 international payment choices. However, each one of those processors have their particular trade fees so you need to prepare for them.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Designers
What if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations available in the Ecwid Program shop.
· You can’t change merchandise URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie consent) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, where you will eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 products and you get things like an iPhone direction app. The Business program goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other programs we’ve reviewed previously, so if you’re looking for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, making it ideal for your small business audience. Ecwid Designers