Introduction Ecwid Developer Account
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it often becomes tricky when you want to bring on a brand new ecommerce platform or perhaps just alter your website at all. Read our Ecwid review to discover more about this solution. Ecwid Developer Account
Many options Intentionally make a closed system, which can be tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to worry about this. Actually, the whole aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system in your present websites.
You don’t have To make a whole new website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re all set.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an online store heading, and you do not have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh site with e-commerce functionality, Ecwid is geared more towards people who currently have a website and simply want to add an internet store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all of the crucial stuff that you would expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it is designed to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which does allow you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Developer Account
The Product works by giving you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The primary feature is that you can choose your old site and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine onto several other websites if you plan on selling elsewhere online. Handle all these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to generate a few sales and all of these sales are represented onto the backend of your website.
The system is Also made to integrate nicely with social networks, so that you may sell your things on Facebook if needed. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is going on with your orders and where they’re being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional tools like coupons, discounts, bulk pricing and more
Create your personalized email alerts
Use the automated tax solution (automatic taxation rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in bodily locations too — in shops, market stalls, at theatres and so forth.
With Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can take advantage of this feature: the simplest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite a while now). Ecwid Developer Account
If you are located outside That the US / UK, or need to work with another mobile device kind, the fantastic thing is that Ecwid also functions together with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktopcomputer, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it’s a fairly Standard plan, where attributes such as discount coupons and service aren’t available, and it only lets you sell up to ten products in 2 categories — but this may really be adequate for some users, and using it is a good way to try out the system.
But, A vital point to notice about the free plan is the fact that it is not great from an search engine optimization standpoint — you need to be on a paid program to ensure that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
As far as I could tell But you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This serves as a tool of a workaround, but I would prefer full control over URLs. Ecwid Developer Account
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products such as Bigcommerce or Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to another e-commerce platform, then you should not have some major difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and WordPress
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to sell on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is quite limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another principal problem with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to a Squarespace website is very easy: it is a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated app is provided by Ecwid to enable you integrate the item onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid Developer Account
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you get a vertical menu on the left that allows you to access key performance, and the place on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing shipping prices and so on…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal advice, but I am going to do my best to spell out a number of the key GDPR issues facing Ecwid users below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a great idea to speak with an attorney about what to do); and even if your business isn’t based in the EU, you still will need to obey the regulations where any website visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid Developer Account
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only option on front that I can locate, the’EU cookie banner’, doesn’t seem to supply the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does supply all the essential functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly enjoy The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you just need to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, based on where you want to market.
The backend Design is flawless, because it walks you through every site creation and integration step with some nice photos and text. Once you obtain your shop implemented on a site or social page it looks fairly sleek.
The layout Depends upon the subject you have on your website, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which is prominent and easy to locate for customers when they wish to checkout.
Although many Websites are going to be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers an opportunity to buy products from the mobile interface.
The closing Design item which makes sense to mention is your language tool. Since conducting an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon some customers who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance readily. Ecwid Developer Account
A Few of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to implement additional SEO and marketing tools to truly get out the word. That said, Ecwid supplies quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any excess work. It gets even better with WordPress sites, as you gain access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the product for afterwards. Of course you can always open up the Powerful Options, but they different these for if you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales attribute which is one of my favorite ways to converse to companies. Only send them a query and you can work on something else until they respond.
The company also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality high.
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Simple to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never charge any sort of trade fee with any of those programs they offer, which makes it desirable for any shop that’s hoping to keep costs down and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the trades that come through your site. It’s rather simple to implement one of these systems, because Ecwid incorporates with over 40 global payment choices. However, each of these processors have their particular trade fees so that you have to get ready for them.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Developer Account
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a good stopgap measure for retailers who need a shop fast, but have yet to develop a full site in order to bring the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations offered from the Ecwid Program store.
· You can not change product URLs, which is slightly annoying from an search engine optimization perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
That is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get things like an iPhone management app. The company program goes up to 2500 products for a superb price and you also get live chat service. Priority support comes alongside the Unlimited program and you can also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it’s actually cheaper than a lot of the other programs we have reviewed previously, so if you’re looking for value, this could be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you implement the best methods to improve your sales online too. Ecwid is a slick system, with superb easy implementation measures, making it perfect for your small business crowd. Ecwid Developer Account