Introduction Ecwid Developer Documentation
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and more economical than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you want to attract on a brand new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Developer Documentation
Many options Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. However, with a stage named Ecwid, you no longer have to worry about it. Actually, the whole goal of the company, which started in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You don’t have To create a whole new site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This increased my Attention, since I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to put together a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many People Use Ecwid?
It is quite Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t only a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to get an online store heading, and you do not have to trash your previous site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to set up’catalogs’ of goods, and add photos, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you produce a one-page standalone offering. We are going to chat through this in more detail later on in the review.) Ecwid Developer Documentation
The Product works by giving you a widget which gets placed on other sites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new website. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the machine onto several different websites if you plan on selling elsewhere online. Handle all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and all of these earnings are represented on the backend of your website.
The system is Also designed to integrate nicely with social networks, so that you can sell your items on Facebook if desired. One part of Ecwid that we especially enjoy is the delivery aspect. With real time transport integrations you constantly know what is going on with your orders and where they are being shipped to.
What other trendy Things are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for sale around the world
You get a Lot of promotional tools like vouchers, discounts, bulk pricing and much more
Create your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There’s a few methods that you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid say it will be available soon — but they’ve been saying that for quite a while now). Ecwid Developer Documentation
If you’re located outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for programs, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, in which features such as discount vouchers and service aren’t accessible, and it merely lets you sell up to ten products in 2 categories — but this could actually be adequate for some customers, and using it’s a good way to try the system out.
But, A key point to notice about the free plan is that it is not great from an search engine optimization point of view — you need to be on a paid program to ensure that your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this sort of functionality — they force you to rely on third party programs, the creation of numerous stores or Google Translate to supply different language variations of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) that your URL will comprise them also. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Developer Documentation
One place where Ecwid does not perform so Well on the search engine optimization front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace site is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is provided by Ecwid to enable you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Ecwid Developer Documentation
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key performance, and the area on the right is used to edit or display associated products, website content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about producing catalogues and product variants, establishing shipping prices etc…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m going to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it’s typically a good idea to consult an attorney on what to do); and even if your business is not located in the EU, then you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store information safely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to run BEFORE those cookies are conducted (i.e., to provide’prior permission’)
· Logs their consent to run cookies Ecwid Developer Documentation
· Enables them to revoke consent at a later point
So for Instance, If you Utilize a Facebook Ads cookie in combination with your Ecwid shop, you will be breaking GDPR legislation unless you have a banner set up which does all the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only option on front that I can find, the’EU cookie banner’, does not appear to supply the necessary functionality — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid users is to use a professional product such as CookiePro, which will supply all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to set quite a great deal of time apart to set it up.
Installation and Layout
I Truly enjoy The fact that you can run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to proceed right to the backend interface.
The machine has Wizards for every platform that you want to set your shop on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is perfect, since it walks you through each site creation and integration measure with some nice photos and text. Once you obtain your shop implemented on a site or societal page it looks fairly slick.
The design Depends somewhat on the theme you have on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they wish to checkout.
Though many Websites will be mobile friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients an opportunity to get products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Possessing the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their store performance easily. Ecwid Developer Documentation
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you’d normally need to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, since you gain access to additional SEO plugins and also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and picture then save the product for afterwards. Obviously you could always open up the More Powerful Options, however they separate these for when you are ready to start ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favourite ways to converse with companies. Simply send them a question and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat support and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any sort of trade fee with any of the programs they offer, making it desirable for any shop that’s hoping to keep costs down and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to set up something such as PayPal or Stripe to process all of the trades that come through your site. It’s pretty easy to employ one of these systems, because Ecwid integrates with over 40 international payment choices. However, each of these processors have their own transaction fees so that you have to get ready for them.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Developer Documentation
Imagine if you Would love to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really easy way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The product is cheap by comparison to other solutions.
· It supports multi-language versions of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to create a complete website in order to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of apps / integrations available in the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization point of view.
· You can not create AMP versions of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that a number of other platforms drag you into a free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you can see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, whereas the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions available on the market. You can see that it is actually cheaper than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to market online, provided that you implement the best ways to improve your earnings online as well. Ecwid is a sleek system, with super simple implementation measures, which makes it perfect for your small business crowd. Ecwid Developer Documentation