Background Ecwid Digital Goods
Have you ever Wondered if you are using the right ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to bring on a new ecommerce platform or even just modify your site at all. Read our Ecwid review to discover more about this solution. Ecwid Digital Goods
Many solutions Intentionally make a closed system, which can be tedious to move away from once you get started. However, with a platform named Ecwid, you do not have to be concerned about this. In fact, the entire aim of the company, which started in 2009, is to quickly and quickly make an internet store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many People Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this is not only a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store going, and you do not have to squander your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply want to add an online store to it.
Much like other E-commerce platforms, Ecwid lets you install’catalogs’ of all goods, and include photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all of the key stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to allow you to produce a fully-featured, standalone e-commerce site; instead, it’s intended to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you create a one-page standalone offering. We are going to chat through this in more detail later on in the inspection.) Ecwid Digital Goods
The Product operates by giving you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new website. The primary attribute is that you can choose your old site and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other sites if you anticipate selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could go to a tradeshow to generate a few sales and each one of these sales are reflected onto the backend of your site.
The system is Also made to integrate nicely with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the shipping aspect. With real time shipping integrations you always know what’s happening with your orders and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The machine has over 43 translations for sale round the planet
You receive a Lot of promotional instruments like vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic tax charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to market not just online but in bodily places too — in stores, market stalls, at concerts and so forth.
Together with Ecwid’s POS Performance, regardless of whether a customer purchases a product in store, online, in their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction info.
There’s a couple of ways you can use this attribute: the easiest is likely to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to merchants in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Digital Goods
If you are located outside The US / UK, or need to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you will want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid offers a completely free program.
Granted, it’s a pretty Standard plan, where features like discount coupons and service aren’t accessible, and it only lets you sell up to ten products in 2 categories — but this may actually be adequate for some users, and using it’s a fantastic way to try the system out.
However, A key point to note about the free plan is that it is not good from an SEO point of view — you need to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can see your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of performance — that they force you to rely on third party apps, the production of numerous stores or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords on your product title (not a bad idea anyhow ) that your URL will include them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid Digital Goods
One place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (in CSV format) and means that if you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality out of the box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace website is very simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you set up Ecwid on these platforms quite easily. Ecwid Digital Goods
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online shop builders, you get a vertical menu on the left that lets you access key performance, and the place on the right can be used to edit or display associated products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up transport prices etc…but there is nothing that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that site owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is usually a good idea to speak with an attorney on what to do); and even if your business isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid shop owners are to:
· Provide sufficient privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first three requirements easily enough with Ecwid, although you will need to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Digital Goods
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on front that I can locate, the’EU cookie banner’, does not appear to provide the necessary functionality — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the essential performance to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time apart to set it up.
Installation and Layout
I really enjoy The simple fact that you’re able to run a website without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and create a password to proceed straight to the backend port.
The machine has Wizards for every platform that you would like to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with some nice text and photos. Once you obtain your store implemented on a website or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for customers when they wish to market.
Although many Sites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your clients a chance to get products from the cell interface.
The final Design thing which makes sense to mention is your vocabulary tool. Since running an internet store generally requires one to attain out to individuals from all over the world, you’re bound to stumble upon some clients who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Economy
Having the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality readily. Ecwid Digital Goods
A Few of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to employ additional SEO and marketing tools to really get the word out. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra work. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you can just go in there and type in a product name, price and image then save the product for later. Of course you could always open up the More Powerful Options, however they different these for when you are all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favorite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone support, online chat support and email support, maintaining the response time short and encourage quality high.
In my mind, the Platform has everything you might want concerning support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of those plans they provide, which makes it desirable for any store that’s trying to keep costs down and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your website. It’s rather simple to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own trade fees so that you have to get ready for these.
It is quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that each trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Digital Goods
What if you Would like to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an offline and online system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid Program store.
· You can’t alter merchandise URLs, which can be slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds hard.
· The free version will not let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like crazy, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
That is where Ecwid stands out, and you can see the other payment programs are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it’s actually more affordable than many of the other platforms we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for your small business audience. Ecwid Digital Goods