Introduction Ecwid Divi
Have you ever Wondered if you’re using the right ecommerce platform for selling online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to attract on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Divi
Many solutions Purposefully create a closed system, which is tedious to move away from once you get started. However, with a stage called Ecwid, you do not need to worry about it. In fact, the whole aim of the business, which started in 2009, is to quickly and quickly create an online store system on your existing websites.
You don’t have To create a completely different website. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
That raised my Attention, because I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it is worth the time.
How Many Men and Women Use Ecwid?
It is rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this isn’t only a platform for most people in the united states or Europe. Even businesses in developing countries have a opportunity to find an online store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you’re not certain what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of all goods, and include photos, pricing, weight etc. . each. You can define shipping rates, accept credit card payments etc — all the crucial things that you’d expect to be able to do with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Divi
The Product operates by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an existing website or social networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand new site. The main attribute is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various different sites if you anticipate selling elsewhere on the web. Manage all these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go with your smartphone. This means you could go to a tradeshow to make a number of sales and each one these sales are represented on the backend of your website.
The system is Also made to integrate well with social networks, and that means you can sell your items on Facebook if needed. 1 part of Ecwid we especially enjoy is the shipping aspect. With real-time transport integrations you constantly know what is going on with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You receive lots of promotional instruments such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in physical locations too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, on their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a couple of methods you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid Divi
If you’re based outside The US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on most of paid-for programs, you’ll need to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which attributes such as discount coupons and service aren’t available, and it merely allows you to sell up to ten products in 2 classes — but this may actually be adequate for some customers, and using it’s a good way to try the system out.
However, A vital point to notice about the free program is the fact that it isn’t good from an SEO point of view — you need to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to provide this sort of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid include the title you’ve given to your product – so in the event that you include some keywords on your product name (not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Divi
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something which is believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not produce AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your shop to another e-commerce platform, then you should not have any significant problems doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anybody wishing to sell on the stage will require a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And with Stripe only works if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to a Squarespace website is very simple: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is provided by Ecwid to enable you incorporate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be extensive — competing products such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Divi
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that lets you access key functionality, and the area on the right is used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you will have to Spend a fair amount of time getting your head about producing catalogues and product variations, setting up transport rates etc…but there is nothing here that should represent too much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal measures that website owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to speak with a lawyer about what to do); and even when your business is not located in the EU, then you still need to comply with the regulations where any site visits in the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information safely
· Get explicit consent from those signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Divi
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There is not a means to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which will provide all the necessary performance to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a lot of time apart to set this up.
Setup and Layout
I Truly like The simple fact which you’re able to run a web site without paying for anything. This makes the installation process that much easier, because you simply need to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform that you would like to place your store on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, based on where you would like to sell.
The backend Design is perfect, because it walks you through each site creation and integration step with some nice photos and text. As soon as you get your store implemented on a website or social page it appears fairly slick.
The layout Depends upon the subject you have on your site, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to locate for customers when they wish to checkout.
Although many Websites are going to be cellular friendly, it;s fine understanding that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to get products from the mobile interface.
The final Design thing which makes sense to mention is the language instrument. Since conducting an internet store generally requires one to attain out to people from all over the world, you are bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Opportunity to install software is a sure fire way to scaling your ecommerce website in a reasonable way. Ecwid includes a location called the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance readily. Ecwid Divi
A Few of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present website, so you’d normally need to implement additional SEO and advertising tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid stores are indexed by Google without any extra effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the product for later. Of course you can always open up the More Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and support quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Remember that Ecwid isn’t a payment processor, which means you’ve got to set up something like PayPal or Stripe to process all the trades that come through your site. It’s pretty easy to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their own transaction fees so that you need to prepare for them.
It’s rather Clear that Ecwid takes security seriously, since the provider is a PCI DSS Grade 1 certified supplier. The company also claims that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Divi
Imagine if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Benefits and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a store fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations offered in the Ecwid App store.
· You can not change product URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) seems hard.
· The free version doesn’t let you access any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like crazy, and mention that a number of different platforms drag you in free trial, where you will finally need to pay.
This is where Ecwid stands out, and you can see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re looking for value, this might be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the greatest ways to sell online, as long as you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation measures, making it ideal for your small business crowd. Ecwid Divi