Background Ecwid Domain
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with that is half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you want to attract on a new ecommerce platform or even just alter your website at all. Read our Ecwid review to find out more about this solution. Ecwid Domain
Many solutions Purposefully make a closed system, which is tedious to maneuver away from as soon as you get started. But with a stage called Ecwid, you no longer need to worry about this. In fact, the whole aim of the company, which started in 2009, is to quickly and quickly make an internet store system on your present websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It is quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, demonstrating that this isn’t only a platform for most people in the US or Europe. Even companies in developing countries have a chance to get an online store heading, and you don’t even have to trash your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and protected.
Along with The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who already have a website and just want to add an online store to it.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of goods, and add photos, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does let you create a one-page standalone offering. We are going to chat through this in more depth later on in the review.) Ecwid Domain
The Product operates by providing you a widget that gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present website or social networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to start a brand new site. The primary feature is that you can choose your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine onto various different websites if you plan on selling elsewhere on the web. Manage all these sites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to make a few sales and each one of these earnings are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so you may sell your things on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you constantly know what’s happening with your requests and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive lots of promotional tools such as vouchers, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to market not just online but in physical locations too — in shops, market stalls, at concerts and so forth.
With Ecwid’s POS Performance, irrespective of if or not a customer buys a product in store, online, on their phone or through Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and customer / trade info.
There’s a few methods you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their site, Ecwid say it will be available soon — but they’ve been saying that for quite some time now). Ecwid Domain
If you’re based outside The US / UK, or need to work with another mobile device type, the good thing is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of the Paypal Here POS option on most of paid-for plans, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet computers and mobile. In an era where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a fairly Standard plan, in which attributes such as discount vouchers and service aren’t available, and it merely lets you sell up to ten products in two classes — but this could really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A vital point to note about the free plan is the fact that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure your product pages speak to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of functionality — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language variations of your store, which is less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the title of your webpage and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
As far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the name you’ve given to your product – so if you include some keywords on your product name (maybe not a bad idea anyhow ) your URL will include them too. This serves as something of a workaround, but I’d prefer whole control over URLs. Ecwid Domain
One area where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to stay longer on your page, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike most competing products like Bigcommerce or even Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, then you should not have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anybody wishing to market on the stage will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling goods from particular countries). The other main issue with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Domain
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like most similar online store builders, you receive a vertical menu on the left that lets you access key performance, and the place on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up transport prices etc…but there isn’t anything here that should represent also a lot of a learning curve.
Matters are helped by an ‘onboarding checklist’ that is provided to you when you log in for the very first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for doing this (to the point where it is typically a good idea to consult a lawyer about what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any website visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits onto a website (and to log that consent).
There does not seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your customers which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior permission’)
· Logs their consent to conduct cookies Ecwid Domain
· Allows them to revoke consent at a later point
So for example, if you Utilize a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to take care of the cookie approval issue with Ecwid. Nor is there a decent app available from the Ecwid app shop (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to provide the essential functionality — despite costing $1.99 per month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a lot of time aside to set it up.
Installation and Design
I really like The simple fact which you’re able to run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and create a password to proceed right to the backend port.
The machine has Wizards for each platform that you would like to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on where you would like to sell.
The backend Design is perfect, since it walks you through every website creation and integration step with a few fine text and photos. As soon as you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends upon the subject you have on your website, but as you can see below, it shows photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they wish to market.
Although many Websites are going to be mobile friendly, it;s fine understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients an opportunity to get products from the mobile interface.
The closing Design item that makes sense to mention is your language instrument. Since conducting an internet store generally requires you to reach out to people from all over the planet, you are bound to stumble upon some customers who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid App Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop functionality readily. Ecwid Domain
Some of the programs Will give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you would normally need to employ additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the product for afterwards. Obviously you can always open the Powerful Options, however they different these for if you are all set to start ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to items like out of stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is one of my favourite ways to talk to companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat support and email support, maintaining the response time short and support quality .
In my eyes, the Platform has all you could want in terms of support.
Payments and Safety
It’s not always Easy to find an ecommerce platform which doesn’t charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the programs they provide, making it desirable for any store that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your website. It’s pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each one of these processors have their particular transaction fees so that you need to prepare for them.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also states that each transaction that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Domain
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and cons of using Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are quite a few ways to apply it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who want a shop fast, but have yet to create a full website to bring the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of apps / integrations available in the Ecwid Program shop.
· You can not alter merchandise URLs, which can be slightly annoying from an SEO point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like mad, and mention that many other platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment plans are fairly affordable.
The Free plan Allows you to sell 10 products, while the Venture program ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited plan and you can also sell an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You may see that it is actually cheaper than a lot of the other platforms we’ve reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the greatest ways to market online, as long as you employ the best ways to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for the small business audience. Ecwid Domain