Background Ecwid Donations
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with half the battle. Unfortunately, when you operate a small company website it often becomes tricky once you would like to bring on a brand new ecommerce platform or perhaps just modify your site at all. Read our Ecwid review to discover more about this option. Ecwid Donations
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about this. Actually, the entire aim of the business, which began in 2009, is to quickly and quickly create an internet store system on your existing websites.
You don’t have To create a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you don’t even have to trash your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a fresh website with e-commerce performance, Ecwid is targeted more towards people who already have a website and just wish to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and add photographs, pricing, weight etc. . each. You can specify shipping rates, accept credit card payments and so on — all of the key things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you produce a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Donations
The Product works by providing you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an present website or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The main feature is that you can choose your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto several other sites if you anticipate selling elsewhere on the web. Manage all of these websites from one place rather than switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can visit a tradeshow to generate a few sales and each one these sales are represented onto the back part of your website.
The system is Also made to integrate well with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time transport integrations you always know what’s happening with your requests and at which they are being shipped to.
What other trendy Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and customers
The system has over 43 translations for sale round the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email notifications
Use the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you may use your Ecwid store to sell not just online but in physical locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Performance, irrespective of if a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalog, inventory and client / transaction information.
There is a couple of ways that you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Donations
If you are located outside That the US / UK, or want to utilize another mobile device type, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet and cellular. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free plan.
Granted, it’s a fairly Standard plan, where features like discount vouchers and support aren’t available, and it only allows you to sell up to 10 products in two categories — but this may really be sufficient for some customers, and using it’s a fantastic way to try out the system.
However, A key point to notice about the free plan is that it is not great from an SEO point of view — you need to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of performance — they force you to rely on third party apps, the production of multiple shops or Google Translate to provide different language versions of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the name of your webpage and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Donations
1 area where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to stay longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your store to a different e-commerce platform, then you should not have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of the box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the amount of payment gateway options is very limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). The other main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling for you to install Ecwid on these platforms very easily. Ecwid Donations
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key functionality, and the area on the right is used to display or edit related products, site content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are helped by an ‘onboarding checklist’ that’s provided to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations shouldn’t be interpreted as legal advice, but I am going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR legislation, there are several legal steps that website owners now need to take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it is typically a good idea to speak with an attorney about what to do); and even when your company is not based in the EU, you still need to obey the regulations where any site visits from the EU are worried.
According to my Understanding of the crucial GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit consent from people signing up to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There does not seem to be Whatever stops you meeting the first three requirements readily enough with Ecwid, although you will need to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to exhibit a cookie cutter banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Donations
· Enables them to revoke consent at a later stage
So for example, if you Use a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking up GDPR legislation unless you’ve got a banner set up which does all of the above.
Nowout of the box at There isn’t a means to deal with the cookie approval issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app store (the only option on this front that I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 a month to utilize ).
It Seems to me that the only option available to Ecwid users is to use a specialist product such as CookiePro, which does provide all the necessary functionality to generate cookie approval fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time apart to set it up.
Installation and Design
I really enjoy The simple fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you just need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for each platform that you want to place your shop on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration step with some fine photos and text. Once you obtain your shop implemented on a website or social page it appears fairly slick.
The layout Depends upon the theme you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they wish to checkout.
Although many Sites are going to be mobile friendly, it;s fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design thing that makes sense to mention is your vocabulary tool. Since conducting an internet store generally requires one to reach out to individuals from all over the planet, you’re bound to stumble upon some customers who would like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a reasonable way. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Donations
Some of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, customized design topics and more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would normally need to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so that you may just go in there and sort in a product name, price and picture then save the product for later. Of course you could always open the More Powerful Options, however they different these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature that is always one of my favorite ways to converse with companies. Simply send them a question and you are able to work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat support and email support, maintaining the response time brief and encourage quality high.
In my mind, the Platform has all you could want in terms of support.
Payments and Safety
It is not necessarily Easy to locate an ecommerce platform which does not charge fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they offer, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, since Ecwid integrates with over 40 international payment options. However, each of those processors have their particular trade fees so that you need to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, since the provider is a PCI DSS Level 1 accredited supplier. The business also claims that each trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Donations
What if you Would like to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of programs / integrations available from the Ecwid App store.
· You can not change product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like crazy, and mention that a number of different platforms drag you into a free trial, where you may eventually have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather reasonably priced.
The Free plan Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone management program. The Business plan goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to sell online, as long as you employ the best methods to enhance your sales online too. Ecwid is a slick system, with super easy implementation steps, which makes it ideal for the small business crowd. Ecwid Donations