Background Ecwid Downloadable Products
Have you ever Wondered if you are using the right ecommerce platform for selling on the internet? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform to help you with half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to bring on a new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Downloadable Products
Many solutions Purposefully create a closed system, which can be tedious to maneuver away from once you begin. However, with a stage called Ecwid, you do not need to worry about it. Actually, the whole goal of the business, which started in 2009, is to quickly and quickly create an internet store system on your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This increased my Attention, because I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I wanted to put together an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this isn’t just a platform for people in the US or Europe. Even companies in developing nations have a opportunity to find an internet store going, and you do not have to squander your previous website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what this is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What is Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a new site with e-commerce performance, Ecwid is geared more towards people who currently have a website and simply wish to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. . each. You can define shipping rates, accept credit card payments and so on — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you create a fully-featured, standalone e-commerce site; rather, it’s intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will let you create a one-page standalone offering. We’ll chat through this in more detail later on in the review.) Ecwid Downloadable Products
The Product works by providing you a widget which gets put on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can choose your old site and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system on various different sites if you anticipate selling elsewhere on the web. Handle all these websites from one place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one of these sales are represented onto the backend of your site.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time transport integrations you always know what is going on with your requests and where they’re being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You get a Lot of promotional tools like coupons, discounts, bulk pricing and more
Produce your own customized email alerts
Utilize the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in bodily locations too — in shops, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer purchases a product in store, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / transaction information.
There’s a couple of ways that you can take advantage of this attribute: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid state it will be available shortly — but they’ve been saying that for quite a while now). Ecwid Downloadable Products
If you’re based outside That the US / UK, or want to work with another mobile device kind, the good news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS option on all paid-for programs, you’ll want to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across apparatus — desktop, tablet computers and cellular. In an era where smartphone web surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a completely free plan.
Granted, it is a fairly Standard plan, where features like discount vouchers and support are not accessible, and it only lets you sell up to ten products in two classes — but this could really be adequate for some customers, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free plan is that it is not good from an search engine optimization point of view — you have to be on a paid program to ensure that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this sort of performance — they force you to rely on third party apps, the creation of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product name (maybe not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Downloadable Products
One place where Ecwid does not perform so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, giving AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and means that if you ever feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality from the box, so anyone wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You just sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). The other principal issue with the built-in Squarespace selling software is that they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into a Squarespace site is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a good workaround. A committed program is offered by Ecwid to allow you integrate the item onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing goods like Shopify provide a much broader range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms very easily. Ecwid Downloadable Products
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about creating catalogues and product variants, setting up transport rates and so on…but there isn’t anything here that should represent too a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You are stuck however, you could always get in touch with Ecwid’s support staff — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations should not be interpreted as legal advice, but I’m planning to do my very best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a good idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, you still will need to obey the regulations where any website visits in the EU are worried.
Based on my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide sufficient privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There doesn’t seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to conduct biscuits Ecwid Downloadable Products
· Allows them to revoke approval at a later point
So for example, if you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you will be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app shop (the only option on this front I can find, the’EU cookie banner’, doesn’t seem to provide the essential functionality — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid users would be to use a specialist product like CookiePro, which will supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does require quite a lot of configuration and you will need to set quite a great deal of time aside to set it up.
Setup and Design
I Truly like The simple fact which you can run a web site without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed straight to the backend port.
The system has Wizards for every platform that you would like to place your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to sell.
The backend Design is perfect, since it walks you through every site creation and integration step with a few nice photos and text. As soon as you obtain your store implemented on a website or societal page it appears fairly slick.
The layout Depends somewhat on the subject you’ve got on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is prominent and easy to find for clients when they want to checkout.
Although many Sites will be cellular friendly, it;s nice knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your customers a chance to buy products from the cell interface.
The final Design item which makes sense to mention is your vocabulary instrument. Since running an internet store generally requires you to attain out to people from throughout the world, you’re bound to stumble upon a few clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It offers 65 software, helping merchants extend their store performance easily. Ecwid Downloadable Products
Some of the apps Can give you a hand with rating and reviews, rewards programs, automatic ad tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third party remedy to your current site, so you’d normally need to implement additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for afterwards. Obviously you could always open up the Powerful Options, however they separate these for if you’re ready to start ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is always one of my favourite ways to talk to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time brief and support quality .
In my eyes, the Platform has all you might want concerning support.
Payments and Safety
It’s not always Simple to find an ecommerce platform that doesn’t charge transaction fees, but that’s just what you get with Ecwid. They never charge any kind of transaction fee with any of the programs they provide, making it desirable for any shop that’s hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your site. It is pretty easy to employ these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own trade fees so you need to prepare for them.
It is rather Evident that Ecwid takes safety seriously, because the company is a PCI DSS Grade 1 certified service provider. The business also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Downloadable Products
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a very easy way to add e-commerce to any existing website.
· Point-of-sale performance can be obtained, and there are a number of ways to apply it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of site building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who want a shop quickly, but have yet to create a full site to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of programs / integrations available from the Ecwid Program shop.
· You can’t change merchandise URLs, which is slightly annoying in the search engine optimization perspective.
· You can not create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like mad, and mention that many different platforms drag you in free trial, even where you will eventually need to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Lets you sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The Business plan goes up to 2500 merchandise for a superb price and you get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other platforms we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, making it perfect for your small business audience. Ecwid Downloadable Products