Introduction Ecwid Drupal
Have you ever Wondered if you’re using the right ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to assist you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky once you would like to attract on a brand new ecommerce platform or perhaps just alter your website whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Drupal
Many solutions Intentionally make a closed system, which is tedious to maneuver away from once you begin. But with a stage named Ecwid, you no longer have to be concerned about it. In fact, the entire aim of the business, which began in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To make a whole new site. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I understand the struggles that come along with attempting to migrate websites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is rather Remarkable what Ecwid has done since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an online store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and secure.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Solution for building an online store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and just want to add an internet store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of products, and add photos, pricing, weight etc. for each. You are able to specify shipping prices, accept credit card payments etc — all the key things that you would expect to be able to perform with an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; instead, it is intended to allow you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the review.) Ecwid Drupal
The Product works by providing you a widget which gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an present site or societal networking profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new site. The primary feature is that you can take your old site and immediately integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various other websites if you plan on selling elsewhere online. Handle all of these websites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and each one these earnings are represented onto the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what is going on with your orders and at which they’re being sent to.
What other trendy Things are included with Ecwid?
It runs on a super quick frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get lots of promotional instruments like coupons, discounts, bulk pricing and more
Create your own customized email alerts
Utilize the automated tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to market not only online but in bodily places too — in stores, market stalls, at theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There’s a few methods that you can use this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App store, linking it to the Paypal Here support, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it is not yet available on Android apparatus. (On their website, Ecwid state it will be available soon — but they’ve been saying that for quite some time now). Ecwid Drupal
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktop, tablet and mobile. In a age where smartphone web surfing is eclipsing desktop browsing, this is important.
Unlike many similar Products, Ecwid provides a completely free plan.
Granted, it’s a pretty Basic plan, in which attributes like discount coupons and support are not available, and it merely allows you to sell up to 10 products in 2 categories — but this could actually be adequate for some users, and using it is a fantastic way to try the system out.
But, A key point to note about the free program is the fact that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this type of performance — that they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This isn’t ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords in your product name (not a bad idea anyway) that your URL will comprise them also. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Drupal
1 place where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name suggests, AMP pages load faster on cellular devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike most rival products like Bigcommerce or even Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export product data, orders and clients (in CSV format) and means that should you feel the need to migrate your store to another e-commerce platform, then you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and WordPress
WordPress does not Provided any e-commerce performance out of the box, so anyone wanting to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You just sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to use Stripe or Paypal. (And with Stripe only functions if you are selling products from particular countries). The other main issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace website is quite simple: it’s a simple matter of adding a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Drupal
Interface and ease of use
Ecwid’s Interface is rather easy to use. Like many similar online store builders, you get a vertical menu on the left which lets you access key functionality, and the area on the right can be used to display or edit associated products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up shipping prices and so on…but there isn’t anything here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization service (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s typically a great idea to consult an attorney about what to do); and even if your company isn’t based in the EU, you still will need to comply with the regulations where any website visits from the EU are worried.
According to my Understanding of the key GDPR rules, the principal priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store information securely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies onto a website (and also to log that consent).
There does not Appear to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, though you will have to spend time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to run cookies Ecwid Drupal
· Enables them to revoke consent at a later stage
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid shop, you will be breaking up GDPR laws unless you have a banner in place which does all the above.
Nowout of the box at There is not a way to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, does not seem to provide the necessary functionality — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid consumers is to use a professional product such as CookiePro, which will provide all the necessary performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll want to set quite a lot of time apart to set this up.
Installation and Design
I really enjoy The fact which you’re able to run a website without paying for anything. This makes the installation process that much simpler, because you simply have to punch in your email and make a password to go right to the backend interface.
The machine has Wizards for every platform that you want to set your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to sell.
The backend Design is flawless, since it walks you through every site creation and integration measure with a few nice text and photos. Once you get your store implemented on a website or societal page it looks fairly slick.
The layout Depends upon the theme you have on your site, however as you can see below, it displays photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is outstanding and easy to find for customers when they want to checkout.
Though many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also providing your clients an opportunity to get products from the cell interface.
The closing Design thing which makes sense to mention is your language tool. Since conducting an online store generally requires you to attain out to people from all over the planet, you’re bound to stumble upon some customers who’d like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that is not a problem at all.
The Ecwid App Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid has a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their shop functionality easily. Ecwid Drupal
A Few of the programs Can help you out with reviews and rating, rewards programs, automated advertising tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party solution to your current website, so you’d typically have to implement additional SEO and marketing tools to really get out the word. Nevertheless, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess effort. It gets better with WordPress sites, since you acquire access to additional search engine optimization plugins and also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to incorporate any of the unnecessary bells and whistles you might find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and type in a product name, price and picture then save the merchandise for later. Of course you could always open the More Powerful Options, however they separate these for when you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Earnings feature that is always one of my favourite ways to talk with companies. Only send them a query and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone service, online chat service and email support, keeping the response time brief and support quality .
In my eyes, the Platform has everything you might want concerning support.
Payments and Safety
It is not always Simple to find an ecommerce platform that does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they offer, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each of those processors have their own transaction fees so you have to prepare for these.
It’s rather Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Drupal
Imagine if you Would like to collect both online and offline payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your operation into both an online and offline system.
Advantages and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop quickly, but have yet to create a full website in order to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations offered in the Ecwid App store.
· You can not alter product URLs, which can be slightly annoying from an search engine optimization point of view.
· You can’t create AMP versions of merchandise pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) seems difficult.
· The free version doesn’t let you get any of the SEO tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will finally have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you can also sell an unlimited amount of products.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to believe that Ecwid is among the best ways to sell online, as long as you employ the best ways to improve your sales online too. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for the small business audience. Ecwid Drupal