Intro Ecwid E-Commerce
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this option. Ecwid E-Commerce
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you get started. But with a platform named Ecwid, you do not have to worry about this. Actually, the whole aim of the company, which started in 2009, is to quickly and quickly make an online store system on your existing websites.
You don’t have To create a whole new site. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you are all set.
That increased my Attention, since I know the struggles that come along with trying to migrate websites, particularly in regards to ecommerce. So, I wanted to put together a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not only a platform for most people in the US or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The difference between that 20,000 and also the 1 million is the fact that you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how does it work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to construct a new website with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid allows you to install’catalogs’ of all goods, and add photos, pricing, weight etc. . each. You are able to specify shipping prices, accept credit card payments and so on — all the crucial stuff that you would expect to be able to do with an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you create a fully-featured, standalone e-commerce website; rather, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid E-Commerce
The Product operates by giving you a widget which gets put on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal media profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand new site. The primary attribute is that you can take your old website and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the machine on various other sites if you plan on selling elsewhere on the web. Manage all these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can visit a tradeshow to generate a few sales and all these earnings are represented onto the backend of your site.
The system is Also designed to integrate nicely with social networks, so you may sell your items on Facebook if needed. One part of Ecwid that we especially enjoy is the delivery aspect. With real-time transport integrations you always know what is happening with your orders and at which they’re being sent to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The machine has over 43 translations for sale round the world
You get a Lot of promotional tools like vouchers, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not just online but in physical locations too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Performance, irrespective of whether a customer purchases a product in store, online, on their telephone or via Facebook, everything stays in sync – i.e., the retailer’s catalogue, inventory and client / trade information.
There is a few ways you can use this feature: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal This: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid E-Commerce
If you’re located outside That the US / UK, or need to work with another mobile device type, the good news is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktopcomputer, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it is a pretty Standard plan, in which attributes like discount coupons and service aren’t available, and it merely allows you to sell up to ten products in two classes — but this may really be sufficient for some customers, and using it’s a good way to try the system out.
But, A vital point to note about the free program is that it isn’t great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages speak to search engines correctly (more on SEO below).
Ecwid is forward of the Pack in that its storefronts can be automatically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to provide different language variations of your shop, which is less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to match your search engine optimization objectives.
So Far as I can tell But you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid include the title you have given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) your URL will comprise them also. This serves as something of a workaround, but I would prefer full control over URLs. Ecwid E-Commerce
One place where Ecwid does not perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’dwell time’ –something which is believed by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, giving AMP articles an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or even Shopify, you can’t produce AMP versions of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product information, orders and customers (again, in CSV format) and means that if you ever feel the need to migrate your store to another e-commerce platform, then you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality out of this box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, therefore adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And with Stripe only functions if you are selling goods from particular countries). Another main problem with the built-in Squarespace marketing software is that they don’t facilitate dropshipping, and complete export of products isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to a Squarespace site is quite simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, therefore again Ecwid can provide a fantastic workaround. A committed program is provided by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be honest the range of integrations may be more extensive — competing goods like Shopify provide a much wider range of apps. Notable omissions in the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid E-Commerce
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like many similar online store builders, you receive a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to display or edit associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variations, establishing shipping prices etc…but there is nothing here that should represent too much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you’re on a’Business’ or’Unlimited’, you are able to take advantage of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a good idea to speak with a lawyer about what to do); and even if your company isn’t located in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners are to:
· Provide adequate privacy and cookie notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits on a website (and to log that approval ).
There doesn’t Appear to be Whatever stops you meeting the first three requirements readily enough with Ecwid, though you will have to spend time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie cutter consent. To ensure GDPR compliance, you need to exhibit a cookie banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to run cookies Ecwid E-Commerce
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, doesn’t seem to provide the necessary functionality — despite costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you’ll need to set quite a lot of time apart to set it up.
Installation and Design
I really enjoy The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much simpler, because you simply have to punch in your email and make a password to go right to the backend interface.
The system has Wizards for every platform that you would like to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, because it walks you through each site creation and integration step with some fine photos and text. Once you obtain your store implemented on a site or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they wish to market.
Although many Sites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also providing your clients a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your vocabulary instrument. Since running an online store generally requires you to attain out to people from all over the world, you are bound to stumble upon a few clients who would like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English into Spanish, that’s not a problem in any respect.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping merchants extend their store performance readily. Ecwid E-Commerce
Some of the apps Will help you out with rating and reviews, rewards programs, automatic ad tools, analytics, custom layout topics and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d normally need to employ additional SEO and advertising tools to truly get the word out. That said, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and type in a product name, price and picture then save the product for later. Of course you could always open up the Powerful Options, however they different these for if you’re all set to start ramping up your store.
As an example of the stock Rich management toolset, you gain access to items like from stock product tracking, mobile device inventory management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is always one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not always Easy to locate an ecommerce platform which does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the programs they provide, making it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, which means you’ve got to setup something such as PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to implement these systems, because Ecwid incorporates with over 40 global payment options. However, each of these processors have their particular trade fees so that you have to prepare for them.
It is quite Evident that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 accredited supplier. The business also claims that every trade that includes sensitive information is transferred through a secure HTTPS channel. Ecwid E-Commerce
What if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a really simple way to add e-commerce to some existing website.
· Point-of-sale functionality is available, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous concerning features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is completely free. They market the free program like crazy, and mention that many other platforms drag you in free trial, where you may eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business program goes up to 2500 products for a wonderful price and you also get live chat support. Priority support comes along with the Unlimited program and you can also sell an unlimited amount of products.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually more affordable than many of the other programs we’ve reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to believe that Ecwid is among the best ways to market online, as long as you employ the best ways to improve your earnings online as well. Ecwid is a sleek system, with superb easy implementation measures, which makes it ideal for the small business crowd. Ecwid E-Commerce