Introduction Ecwid E-Goods
Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small company site it often becomes tricky when you want to attract on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid E-Goods
Many options Intentionally make a closed system, which can be tedious to maneuver away from once you get started. However, with a platform called Ecwid, you no longer need to be concerned about it. In fact, the whole goal of the company, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To create a completely different website. Just apply Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with attempting to migrate sites, especially when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the US or Europe. Even businesses in developing countries have a chance to get an online store going, and you do not even have to trash your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to build a fresh site with e-commerce performance, Ecwid is targeted more towards people who already have a site and simply want to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You are able to define shipping prices, accept credit card payments etc — all of the key stuff that you’d expect to be able to perform using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it’s designed to allow you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that does allow you produce a one-page standalone offering. We are going to talk via this in more detail later on in the review.) Ecwid E-Goods
The Product operates by providing you a widget that gets put on other websites — hence the title Ecwid: it is short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add into an existing site or social networking profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t need to start a brand-new site. The primary attribute is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various other websites if you plan on selling elsewhere on the web. Handle all these sites from one place rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and all of these earnings are reflected onto the back part of your website.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what is going on with your requests and at which they are being sent to.
What other cool Things are included with Ecwid?
It runs on a super fast frame
It comes with an address book to get customers and clients
The system has over 43 translations for selling around the planet
You receive a Lot of promotional tools such as coupons, discounts, bulk pricing and more
Produce your personalized email alerts
Use the automated tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not only online but in physical locations too — in stores, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / transaction information.
There’s a couple of methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, then taking payments using a cell card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android devices. (On their website, Ecwid state it’ll be available soon — but they’ve been saying that for quite some time now). Ecwid E-Goods
If you are based outside The US / UK, or need to work with another mobile device kind, the good news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across devices — desktop, tablet computers and cellular. In a age where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a pretty Basic plan, in which features such as discount coupons and service are not available, and it merely lets you sell up to ten products in 2 classes — but this may really be adequate for some users, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is that it is not great from an SEO standpoint — you need to be on a paid program to ensure your product pages talk to hunt engines accurately (more on SEO below).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 distinct languages — customers can view your store in their own language, without you needing to worry about producing alternate versions of it. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of functionality — that they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language variations of your store, which can be less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I can tell However, you can not manually change the URL of a product — you need to make do with the one which Ecwid creates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid include the title you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid E-Goods
1 area where Ecwid doesn’t perform so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your webpage, thus increasing’live time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you ever feel the need to migrate your store to another e-commerce platform, you shouldn’t have some significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce performance out of this box, so anyone wishing to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You just sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling products from certain countries). Another principal problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace website is very simple: it’s a simple matter of adding a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a good workaround. A dedicated program is offered by Ecwid to allow you integrate the product onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations may be more extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you install Ecwid on these platforms very easily. Ecwid E-Goods
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to display or edit associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices etc…but there is nothing here that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You’re stuck however, you could always get in contact with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware that the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is typically a great idea to consult a lawyer on what to do); and even when your business isn’t located in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your customers which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid E-Goods
· Enables them to revoke consent at a later point
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you’ll be breaking up GDPR legislation unless you’ve got a banner in place which does all of the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential performance to make cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a lot of time apart to set it up.
Installation and Design
I really like The fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to go right to the backend port.
The system has Wizards for each platform you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through each site creation and integration measure with a few nice photos and text. As soon as you get your store implemented on a site or social page it looks fairly slick.
The layout Depends upon the subject you’ve got on your website, but as you can see below, it displays photos well and appears clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for customers when they wish to market.
Though many Websites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and market on the move, while also giving your customers an opportunity to get products from the mobile interface.
The final Design thing that makes sense to mention is the language tool. Since conducting an online store generally requires you to reach out to people from throughout the planet, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce site in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping merchants extend their shop performance readily. Ecwid E-Goods
A Few of the programs Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you’d typically have to employ additional SEO and marketing tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress websites, since you acquire access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you may find on other ecommerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Of course you can always open up the Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich management toolset, you obtain access to things like from stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat service and email support, maintaining the response time brief and support quality .
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Easy to find an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of transaction fee with any of those plans they offer, which makes it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 international payment options. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid E-Goods
What if you Would like to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Benefits and cons of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to implement it.
· The item is cheap compared to other alternatives.
· It supports multi-language versions of your store.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter site’ option is a fantastic stopgap measure for retailers who need a shop fast, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying from an search engine optimization point of view.
· You can not create AMP versions of merchandise pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie approval ) sounds hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free plan like mad, and mention that many different platforms drag you into a free trial, where you will finally have to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are rather affordable.
The Free plan Lets you sell 10 products, whereas the Venture program ups that depend to 100 goods and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the market. You can see that it is actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to enhance your sales online as well. Ecwid is a slick system, with superb simple implementation steps, which makes it ideal for the small business crowd. Ecwid E-Goods