Introduction Ecwid Ecommerce Shopping Cart Plugin
Have you ever Wondered if you are using the right ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business site it often becomes tricky once you would like to attract on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Ecommerce Shopping Cart Plugin
Many options Purposefully create a closed system, which is tedious to move away from once you get started. However, with a platform named Ecwid, you no longer have to worry about it. In fact, the entire aim of the company, which began in 2009, would be to quickly and inexpensively create an online store system in your present websites.
You do not have To create a completely different site. Just apply Ecwid on any stage, CMS or social network (in five minutes) and you are good to go.
This raised my Attention, because I know the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of this Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even businesses in developing nations have a opportunity to get an internet store going, and you don’t have to squander your prior site in case you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact that you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users with the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of products, and include photos, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all of the crucial things that you’d expect to be able to do using an e-commerce solution.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it is not really designed to allow you to produce a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does allow you create a one-page standalone offering. We’ll chat through this in more detail later on in the inspection.) Ecwid Ecommerce Shopping Cart Plugin
The Product operates by giving you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present website or societal networking profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to start a brand new website. The main attribute is that you can choose your old website and immediately incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere online. Manage all of these sites from one location instead of switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means you could visit a tradeshow to generate a few sales and each one of these sales are reflected onto the back part of your site.
The system is Also designed to integrate well with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we particularly enjoy is the shipping aspect. With real-time shipping integrations you constantly know what is going on with your requests and at which they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The system has over 43 translations for selling around the planet
You receive lots of promotional tools like vouchers, discounts, and bulk pricing and more
Create your own customized email notifications
Utilize the automatic tax solution (automatic taxation rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid shop to market not only online but in physical locations too — in shops, market stalls, in concerts and so forth.
With Ecwid’s POS Functionality, regardless of if a customer purchases a product in shop, online, on their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of ways that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be arranged straight from Ecwid.
There is a few Things worth noting the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite some time now). Ecwid Ecommerce Shopping Cart Plugin
If you are located outside That the US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you’ll need to be to the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone internet surfing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where features such as discount vouchers and support aren’t available, and it merely lets you sell up to 10 products in two categories — but this could really be adequate for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is the fact that it isn’t good from an search engine optimization point of view — you have to be on a paid plan to make certain that your product pages speak to search engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 different languages — clients can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language versions of your shop, which is less than perfect. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimisation (SEO) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your search engine optimization objectives.
So Far as I can tell However, you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not perfect because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid include the name you have given to your own product – so if you include some keywords on your product name (not a bad idea anyhow ) that your URL will include them also. This functions as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Ecommerce Shopping Cart Plugin
One place where Ecwid doesn’t perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on cellular devices. This encourages people to remain longer on your page, thus increasing’live time’ –something that’s believed by many search engine optimization experts believe to be rewarded with Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, giving AMP content an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product data, orders and customers (again, in CSV format) and ensures that if you feel the need to migrate your shop to a different e-commerce platform, you shouldn’t have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of this box, so anyone wishing to sell on the platform will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce attributes, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another principal issue with the built-in Squarespace selling software is they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block to a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A dedicated program is provided by Ecwid to allow you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on one of these platforms very easily. Ecwid Ecommerce Shopping Cart Plugin
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is provided to you when you log in for the first time.
If You’re stuck however, you can always get in touch with Ecwid’s support staff — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours customization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out a number of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing so (to the point where it’s usually a great idea to consult an attorney on what to do); and even if your business is not based in the EU, you still will need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There doesn’t seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, though you will need to devote time and potentially money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to run biscuits Ecwid Ecommerce Shopping Cart Plugin
· Allows them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid shop, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There is not a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate app accessible from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the necessary performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only alternative available to Ecwid consumers is to use a professional product like CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you will want to put quite a great deal of time apart to set this up.
Installation and Design
I Truly like The simple fact that you’re able to run a website without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you want to set your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is perfect, because it walks you through every site creation and integration measure with a few nice photos and text. Once you get your shop implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to find for customers when they want to market.
Though many Websites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers a chance to buy products from the mobile interface.
The final Design item which makes sense to mention is the vocabulary tool. Since running an online store generally requires one to attain out to people from all over the planet, you are bound to stumble upon a few clients who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid App Economy
Having the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their store performance easily. Ecwid Ecommerce Shopping Cart Plugin
Some of the apps Will give you a hand with reviews and rating, rewards programs, automated advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you’d typically have to employ additional SEO and marketing tools to truly get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets even better with WordPress websites, as you acquire access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to incorporate any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for later. Obviously you can always open the More Powerful Options, however they separate these for when you are all set to start ramping up your own store.
As an example of the stock Rich direction toolset, you gain access to items like from stock merchandise tracking, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute which is one of my favorite ways to converse with companies. Only send them a query and you are able to work on something else until they respond.
The company also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, maintaining the response time brief and encourage quality .
In my mind, the Platform has all you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that doesn’t charge fees, but that’s exactly what you get with Ecwid. They never charge any kind of transaction fee with any of the plans they provide, which makes it desirable for any store that is hoping to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to set up something such as PayPal or Stripe to process all of the trades that come through your website. It’s rather simple to implement one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of those processors have their particular trade fees so you need to prepare for these.
It’s quite Evident that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 certified supplier. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Ecommerce Shopping Cart Plugin
What if you Would love to accumulate both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some present website.
· Point-of-sale functionality can be obtained, and there are quite a few ways to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a store quickly, but have yet to develop a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered in the Ecwid App store.
· You can’t change product URLs, which can be slightly annoying from an SEO perspective.
· You can not create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds hard.
· The free version will not allow you to get any of the search engine optimization tools.
Ecwid comes With four plans, one of which is totally free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you’ll be able to see that the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction program. The company plan goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited number of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You can see that it’s actually more affordable than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to believe that Ecwid is one of the best ways to sell online, as long as you employ the best methods to improve your earnings online too. Ecwid is a slick system, with superb easy implementation measures, which makes it ideal for your small business crowd. Ecwid Ecommerce Shopping Cart Plugin