Intro Ecwid Ecommerce Templates
Have you ever Wondered if you’re using the ideal ecommerce platform for sale online? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it frequently becomes tricky when you would like to bring on a new ecommerce platform or perhaps just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Ecommerce Templates
Many solutions Purposefully make a closed system, which is tedious to move away from as soon as you begin. However, with a stage called Ecwid, you do not have to be concerned about it. Actually, the entire aim of the business, which started in 2009, is to quickly and quickly make an internet store system on your existing websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see if it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to get an online store going, and you don’t have to squander your prior website in case you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ data is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how can it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who currently have a site and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of all products, and include photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all of the crucial things that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; instead, it is designed to allow you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, which will let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Ecommerce Templates
The Product works by giving you a widget that gets placed on other websites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add into an present website or societal networking profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand new site. The primary feature is that you can choose your old website and immediately integrate the Ecwid system inside a few minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere online. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could visit a tradeshow to generate a number of sales and all these earnings are represented on the back part of your website.
The system is Also made to integrate nicely with social networks, so you may sell your things on Facebook if desired. One part of Ecwid that we particularly enjoy is the shipping aspect. With real-time shipping integrations you always know what is happening with your requests and at which they are being shipped to.
What other cool Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for sale round the world
You receive lots of promotional instruments like vouchers, discounts, bulk pricing and more
Create your own customized email alerts
Use the automated tax alternative (automatic taxation rates at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in physical places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, irrespective of if or not a customer buys a product in shop, online, on their telephone or via Facebook, everything stays in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a few ways that you can take advantage of this attribute: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here service, and then taking payments using a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a chip and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both can be arranged direct from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Ecommerce Templates
If you’re based outside That the US / UK, or need to utilize another mobile device kind, the good news is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS choice on all paid-for plans, you’ll want to be to the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and mobile. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid provides a totally free program.
Granted, it is a pretty Basic plan, in which attributes like discount vouchers and service are not available, and it only lets you sell up to 10 products in 2 categories — but this could really be sufficient for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free program is that it isn’t good from an SEO point of view — you need to be on a paid program to ensure that your product pages talk to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your store in their own language, without you needing to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this sort of performance — that they force you to rely on third party apps, the creation of numerous stores or Google Translate to supply different language versions of your shop, which can be less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, however you can tweak them to suit your search engine optimization objectives.
So Far as I could tell However, you can not manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyhow ) that your URL will comprise them also. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Ecommerce Templates
One place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is considered by many search engine optimization experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or even Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, then you should not have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wishing to sell on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another main problem with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite easy: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated program is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much broader assortment of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms very easily. Ecwid Ecommerce Templates
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the area on the right is used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing shipping prices etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck nonetheless, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my best to spell out some of the major GDPR issues facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal measures that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it’s typically a great idea to speak with a lawyer on what to do); and even if your business isn’t based in the EU, you still will need to comply with the regulations where any site visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the principal priorities for potential Ecwid shop owners would be to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential biscuits on a website (and to log that consent).
There doesn’t seem to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to select which cookies they want to run BEFORE those biscuits are conducted (i.e., to provide’prior consent’)
· Logs their consent to conduct cookies Ecwid Ecommerce Templates
· Enables them to revoke consent at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR laws unless you have a banner in place which does all of the above.
Nowout of the box at Least there is not a way to take care of the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app shop (the only option on front I can locate, the’EU cookie banner’, doesn’t seem to supply the essential performance — despite costing $1.99 per month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential performance to make cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a great deal of configuration and you’ll need to set quite a great deal of time apart to set this up.
Installation and Layout
I Truly like The fact that you can run a website without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and create a password to go straight to the backend interface.
The machine has Wizards for each platform that you would like to set your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, depending on the place you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration measure with some fine text and photos. Once you obtain your store implemented on a website or societal page it appears fairly slick.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag place, which can be outstanding and easy to find for clients when they want to checkout.
Though many Sites are going to be cellular friendly, it;s nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your customers a chance to get products from the mobile interface.
The closing Design item which makes sense to mention is your language tool. Since running an online store generally requires one to reach out to people from throughout the planet, you are bound to stumble upon some clients who would like to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user wants to translate from English to Spanish, that’s not a problem in any respect.
The Ecwid Program Economy
Possessing the Chance to install applications is a sure fire way to scaling your ecommerce site in a fair manner. Ecwid has a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop performance readily. Ecwid Ecommerce Templates
Some of the programs Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized design topics and much more.
SEO and Marketing
Ecwid is a Third-party remedy to your current site, so you would normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional SEO plugins and the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and type in a product name, price and image then save the product for later. Of course you can always open the More Powerful Options, but they different these for when you are ready to get started ramping up your own store.
As an example of the inventory Rich direction toolset, you gain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid provides A Chat With Sales feature which is one of my favorite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Safety
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that is exactly what you get with Ecwid. They never charge any kind of trade fee with any of the programs they provide, which makes it desirable for any store that is hoping to keep down costs and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something like PayPal or Stripe to process all of the trades that come through your site. It’s rather simple to implement these systems, because Ecwid integrates with over 40 global payment choices. However, each one of those processors have their particular transaction fees so you have to prepare for these.
It is quite Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited supplier. The business also claims that each trade that includes sensitive information is transferred via a secure HTTPS channel. Ecwid Ecommerce Templates
Imagine if you Would like to accumulate both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to any present website.
· Point-of-sale functionality is available, and there are a number of ways to apply it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for merchants who need a shop quickly, but have yet to create a complete site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a limited number of programs / integrations offered from the Ecwid App store.
· You can not change merchandise URLs, which is slightly annoying in the SEO point of view.
· You can not create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to getting cookie consent) sounds difficult.
· The free version doesn’t allow you to access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free plan like mad, and mention that many other platforms drag you in free trial, even where you may eventually have to pay.
That is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone management app. The Business plan goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes along with the Unlimited plan and you might also sell an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions available on the market. You can see that it’s actually cheaper than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the greatest ways to sell online, provided that you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with super simple implementation measures, which makes it ideal for the small business crowd. Ecwid Ecommerce Templates