Background Ecwid Ecommerce Widgets
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform to assist you with half the battle. Unfortunately, when you run a small business site it often becomes tricky once you would like to bring on a new ecommerce platform or even just modify your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Ecommerce Widgets
Many options Intentionally make a closed system, which can be tedious to move away from once you begin. But with a stage named Ecwid, you no longer have to worry about this. In fact, the entire aim of the company, which began in 2009, is to quickly and quickly create an internet store system in your existing websites.
You don’t have To make a completely different website. Just apply Ecwid on any stage, CMS or social networking (in five minutes) and you’re all set.
That increased my Attention, since I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather a comprehensive review of this Ecwid system to find out whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with over 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t just a platform for people in the US or Europe. Even companies in developing countries have a opportunity to find an internet store heading, and you don’t even have to trash your previous site if you have one.
The usership Continues to grow, particularly considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 and the 1 million is the fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is targeted more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and include photographs, pricing, weight etc. for each. You can specify shipping prices, accept credit card payments etc — all the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t actually designed to allow you to produce a fully-featured, standalone e-commerce site; rather, it’s designed to enable you add an internet store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that will let you create a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Ecommerce Widgets
The Product operates by providing you a widget which gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing site or social media profile, and your shop is displayed wherever you have inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t need to begin a brand-new website. The main feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto several other sites if you plan on selling elsewhere on the web. Manage all of these websites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a few sales and all these sales are represented onto the backend of your website.
The system is Also designed to integrate well with social networks, so that you can sell your items on Facebook if desired. 1 part of Ecwid that we especially enjoy is the shipping facet. With real time transport integrations you always know what is going on with your orders and where they are being shipped to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You get a Lot of promotional tools like coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic tax rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to market not only online but in physical locations too — in stores, market stalls, in concerts and so on.
With Ecwid’s POS Performance, irrespective of whether a customer purchases a product in shop, online, in their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a couple of methods you can use this feature: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There’s a few Things worth noting about the Paypal Here integration: it’s only available to retailers in america and UK. Secondly, it is not yet available on Android devices. (On their site, Ecwid state it will be available soon — but they’ve been saying that for quite a while now). Ecwid Ecommerce Widgets
If you’re located outside That the US / UK, or want to utilize another mobile device kind, the good thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on all paid-for programs, you will need to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and mobile. In a age where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a pretty Standard plan, where features such as discount coupons and service are not accessible, and it only lets you sell up to 10 products in 2 classes — but this could actually be adequate for some customers, and using it’s a fantastic way to try out the system.
But, A key point to note about the free program is that it is not great from an search engine optimization point of view — you have to be on a paid plan to make certain your product pages talk to search engines accurately (more on SEO below).
Ecwid is ahead of the Pack because its storefronts can be automatically translated into nearly 50 distinct languages — customers can view your shop in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this sort of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language variations of your shop, which can be less than perfect. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your product – so if you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as a tool of a workaround, but I would prefer whole control over URLs. Ecwid Ecommerce Widgets
One area where Ecwid does not perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As the name suggests, AMP pages load quicker on cellular devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP versions of your products using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you ever feel the need to migrate your store to a different e-commerce platform, then you shouldn’t have some major problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of the box, so anyone wanting to market on the platform will require a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you’re selling products from particular countries). Another main issue with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it into some Squarespace website is quite easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated program is provided by Ecwid to allow you integrate the item on a Wix store easily.
Programs and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be extensive — competing products such as Shopify offer a much wider range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing to you set up Ecwid on these platforms very easily. Ecwid Ecommerce Widgets
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you get a vertical menu on the left which allows you to access key functionality, and the place on the right can be used to edit or display related products, site reports and content.
As with any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head about creating catalogues and product variations, setting up shipping rates and so on…but there is nothing here that should represent too much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You are stuck however, you can always get in contact with Ecwid’s support team — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal information, but I’m going to do my very best to spell out some of the key GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for doing this (to the point where it is typically a good idea to speak with a lawyer on what to do); and even if your business is not based in the EU, you still need to comply with the regulations where any site visits in the EU are worried.
According to my Understanding of the crucial GDPR principles, the principal priorities for prospective Ecwid shop owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies on a website (and to log that approval ).
There does not seem to be Anything that stops you fulfilling the first few requirements readily enough with Ecwid, although you will have to devote time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to run biscuits Ecwid Ecommerce Widgets
· Enables them to revoke approval at a later stage
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at Least there is not a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on front I can locate, the’EU cookie banner’, does not seem to supply the essential performance — even though costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers is to use a specialist product like CookiePro, which does supply all the necessary functionality to generate cookie consent fully GDPR compliant. Despite being a strong product nonetheless, Cookiepro does require quite a lot of configuration and you’ll need to put quite a lot of time aside to set it up.
Setup and Design
I really like The simple fact which you can run a website without paying anything. This makes the installation process that much simpler, since you just need to punch in your email and make a password to proceed right to the backend interface.
The system has Wizards for every platform you want to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, based on the place you would like to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with a few fine photos and text. Once you get your shop implemented on a website or social page it looks fairly sleek.
The layout Depends somewhat on the theme you have on your site, but as you can see below, it displays photos well and looks clean and simple to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to locate for customers when they want to checkout.
Although many Websites are going to be cellular friendly, its nice understanding that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and market on the move, while also giving your clients a chance to get products from the cell interface.
The closing Design item which makes sense to mention is your language instrument. Since conducting an internet store generally requires one to reach out to people from all over the planet, you’re bound to stumble upon some clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that’s no problem in any respect.
The Ecwid App Economy
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce site in a fair way. Ecwid has a place known as the Ecwid App Market. It provides 65 software, helping retailers extend their store functionality easily. Ecwid Ecommerce Widgets
A Few of the apps Will give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you’d normally need to implement additional SEO and marketing tools to really get the word out. That said, Ecwid provides quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other e commerce platforms.
Each step is Clear and concise, so that you may just go in there and sort in a product name, price and picture then save the merchandise for later. Obviously you could always open the More Powerful Options, however they different these for when you are ready to start ramping up your own store.
As an example of the inventory Rich direction toolset, you obtain access to things like out of stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings attribute that is one of my favorite ways to converse to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you could want concerning support.
Payments and Security
It is not necessarily Simple to locate an ecommerce platform which does not charge fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, making it desirable for any store that is hoping to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ one of these systems, because Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular transaction fees so that you need to prepare for these.
It’s quite Evident that Ecwid takes safety seriously, since the company is a PCI DSS Level 1 accredited service provider. The business also claims that each transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Ecommerce Widgets
Imagine if you Would like to collect both offline and online payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your store.
· The store layouts are responsive.
· Plugins / programs are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for retailers who need a store fast, but have yet to develop a full website to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes service, and is rather generous concerning features.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations available in the Ecwid Program store.
· You can not alter product URLs, which is slightly annoying from an SEO perspective.
· You can not create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with respect to obtaining cookie consent) seems difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like mad, and mention that a number of other platforms drag you in free trial, where you may finally need to pay.
This is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that depend to 100 products and you get things like an iPhone management program. The company program goes up to 2500 merchandise for a wonderful price and you get live chat support. Priority support comes alongside the Unlimited program and you can also market an unlimited number of merchandise.
Ecwid is one of The cheapest solutions on the market. You may see that it’s actually cheaper than a lot of the other programs we have reviewed in the past, so if you’re searching for value, this could be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, provided that you implement the best methods to improve your earnings online too. Ecwid is a sleek system, with super easy implementation measures, making it ideal for the small business crowd. Ecwid Ecommerce Widgets