Background Ecwid Elavon
Have you ever Wondered if you are using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you run a small business website it often becomes tricky once you want to bring on a brand new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Elavon
Many solutions Purposefully make a closed system, which is tedious to maneuver away from once you begin. But with a platform named Ecwid, you no longer need to be concerned about it. Actually, the entire aim of the company, which began in 2009, would be to quickly and quickly create an internet store system in your existing websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I understand the struggles that come along with trying to migrate websites, especially when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to find out if it’s worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 different countries, showing that this isn’t only a platform for people in the US or Europe. Even companies in developing nations have a chance to get an internet store going, and you don’t even have to trash your prior site if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you are not sure what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your customers’ information is safe and protected.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the simple fact you don’t need a WordPress site to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What’s Ecwid, and how can it function?
Ecwid is a hosted Alternative for building an internet store. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is geared more towards people who already have a site and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid allows you to set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to specify shipping rates, accept credit card payments and so on — all the crucial things that you would expect to be able to do using an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Elavon
The Product works by giving you a widget that gets placed on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add into an present website or societal media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t want to start a brand new website. The main attribute is that you can take your old site and quickly incorporate the Ecwid system inside a few minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Manage all of these sites from 1 place rather than switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a number of sales and each one of these earnings are reflected on the back part of your site.
The system is Also designed to integrate nicely with social networks, and that means that you can sell your items on Facebook if needed. 1 part of Ecwid we particularly enjoy is the delivery aspect. With real time transport integrations you always know what is going on with your orders and at which they’re being shipped to.
What other cool Things are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The machine has over 43 translations for selling around the world
You get a Lot of promotional tools such as vouchers, discounts, and bulk pricing and more
Produce your personalized email alerts
Use the automatic tax alternative (automatic tax charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid shop to sell not only online but in bodily places too — in shops, market stalls, in theatres and so on.
Together with Ecwid’s POS Functionality, regardless of whether a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / transaction information.
There’s a couple of ways that you can use this feature: the easiest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here service, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal This: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There is a couple of Things worth noting about the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their website, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Elavon
If you are located outside The US / UK, or need to utilize another mobile device type, the good thing is that Ecwid also functions with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a larger range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more nations.
Although you could avail Of the Paypal Here POS choice on most of paid-for plans, you’ll need to be on the most expensive’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet and cellular. In a age where smartphone web browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid offers a totally free program.
Granted, it’s a pretty Basic plan, where attributes like discount vouchers and support aren’t accessible, and it merely lets you sell up to 10 products in two classes — but this could actually be sufficient for some customers, and using it is a fantastic way to try out the system.
However, A vital point to notice about the free program is that it isn’t good from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically based on their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are yet to supply this sort of functionality — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You are able to edit the title of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This is not ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs that are automatically generated by Ecwid comprise the title you have given to your own product – so if you include some keywords on your product title (maybe not a bad idea anyway) that your URL will include them also. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Elavon
One area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This encourages people to stay longer on your webpage, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts consider to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike most competing products such as Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, you should not have any major difficulties doing so.
Utilizing Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce functionality from the box, so anyone wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, therefore adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you need to use Stripe or Paypal. (And using Stripe only works if you’re selling goods from particular countries). The other main problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of products isn’t currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it into some Squarespace site is very easy: it is a simple matter of adding a code block to a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a fantastic workaround. A dedicated app is offered by Ecwid to enable you incorporate the item onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other apps that are well-known. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be extensive — competing goods like Shopify offer a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are available for WordPress, Wix and Joomla, enabling for you to set up Ecwid on these platforms quite easily. Ecwid Elavon
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you will have to Spend a reasonable amount of time getting your head about producing catalogues and product variations, establishing shipping rates etc…but there isn’t anything that should represent too a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck however, you can always get in contact with Ecwid’s support staff — more on this later — or, if you are on a’Business’ or’Unlimited’, you can take advantage of this included customization support (you get two hours and 12 hours personalization time from Ecwidon these programs ).
Ecwid and GDPR
I am not a Lawyer, so please note that the below observations shouldn’t be interpreted as legal information, but I am going to do my very best to spell out a number of the key GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even if your company isn’t based in the EU, then you still need to comply with the regulations where any site visits from the EU are concerned.
Based on my Understanding of the crucial GDPR principles, the principal priorities for potential Ecwid store owners are to:
· Provide adequate privacy and cookie notices
· Process and store data safely
· Get explicit permission from those registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential biscuits onto a site (and also to log that approval ).
There does not seem to be Whatever stops you meeting the first few requirements readily enough with Ecwid, although you will have to spend time and possibly money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to select which cookies they would like to run BEFORE those biscuits are run (i.e., to give’prior permission’)
· Logs their approval to conduct cookies Ecwid Elavon
· Enables them to revoke approval at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in conjunction with your Ecwid store, you’ll be breaking GDPR laws unless you have a banner set up which does all the above.
Now, out of the box at There is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate program accessible from the Ecwid app shop (the only option on this front that I can locate, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will want to put quite a great deal of time aside to set this up.
Setup and Design
I really enjoy The fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, because you just need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for every platform you want to place your store on. If you have a WordPress site, just walk through three steps to get up and running. You could even click on choices like Facebook and Joomla, depending on where you would like to market.
The backend Design is flawless, since it walks you through every site creation and integration step with some nice photos and text. Once you obtain your store implemented on a site or social page it appears fairly slick.
The design Depends somewhat on the theme you’ve got on your website, but as you can see below, it displays photos well and appears clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to locate for customers when they want to market.
Although many Sites are going to be mobile friendly, its nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your shop and market on the go, while also giving your customers a chance to buy products from the cell interface.
The closing Design item that makes sense to mention is the vocabulary tool. Since running an online store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon some clients who would love to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user wants to translate from English into Spanish, that is not a problem in any respect.
The Ecwid App Market
Having the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid includes a place known as the Ecwid App Market. It provides 65 software, helping merchants extend their store functionality readily. Ecwid Elavon
Some of the apps Can give you a hand with reviews and rating, rewards programs, automatic advertising tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to employ additional SEO and advertising tools to truly get out the word. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid stores are indexed by Google with no extra work. It gets better with WordPress sites, as you acquire access to additional SEO plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t appear to include any of the unnecessary bells and whistles you may find on other e commerce platforms.
Each measure is Clear and concise, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the More Powerful Options, however they different these for if you’re ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you gain access to items like from stock merchandise monitoring, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Earnings feature that is always one of my favorite ways to talk with companies. Simply send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat support and email support, keeping the response time short and encourage quality high.
In my eyes, the Platform has all you could want in terms of support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that does not charge fees, but that’s just what you get with Ecwid. They never charge any sort of transaction fee with any of the plans they provide, which makes it desirable for any store that is trying to keep down costs and to improve margins.
Keep in mind that Ecwid is not a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is pretty easy to employ these systems, because Ecwid incorporates with over 40 international payment choices. However, each of these processors have their own trade fees so you have to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified service provider. The company also states that each transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Elavon
What if you Would like to accumulate both offline and online payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really simple way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are quite a few strategies to apply it.
· The product is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to create a complete website in order to bring the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes support, and is rather generous in terms of features.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal Here POS system is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of apps / integrations offered from the Ecwid App shop.
· You can not change product URLs, which can be slightly annoying from an search engine optimization perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version will not allow you to get any of the SEO tools.
Ecwid comes With four strategies, one of which is completely free. They promote the free program like mad, and mention that many other platforms drag you in free trial, where you may finally have to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture program ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 products for a wonderful price and you get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of merchandise.
Ecwid is one of The most economical solutions available on the marketplace. You can see that it’s actually more affordable than many of the other programs we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Starting to think that Ecwid is among the best ways to market online, as long as you employ the best ways to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for your small business audience. Ecwid Elavon