Intro Ecwid Email Marketing
Have you ever Wondered if you’re using the ideal ecommerce platform for sale on the internet? Can you occasionally stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with that is half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to bring on a brand new ecommerce platform or perhaps just alter your site at all. Read our Ecwid review to discover more about this option. Ecwid Email Marketing
Many solutions Intentionally create a closed system, which can be tedious to move away from as soon as you begin. But with a platform named Ecwid, you do not need to worry about this. Actually, the whole aim of the business, which began in 2009, is to quickly and inexpensively create an internet store system in your present websites.
You do not have To make a whole new website. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, since I understand the struggles that come along with trying to migrate sites, particularly when it comes to ecommerce. So, I needed to gather an in-depth review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 distinct countries, demonstrating that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a chance to find an internet store going, and you don’t even have to squander your previous site in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it’s pretty much the gold standard for security in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply identifies WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and simply want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and add photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments etc — all the key stuff that you’d expect to be able to perform with an e-commerce solution.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce since it isn’t actually designed to let you create a fully-featured, standalone e-commerce website; rather, it’s intended to enable you add an online store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, that does let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Email Marketing
The Product works by providing you a widget which gets placed on other websites — hence the title Ecwid: it’s short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add into an present site or social media profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies which don’t need to begin a brand new website. The main attribute is that you can take your old site and quickly integrate the Ecwid system inside a few minutes.
You can also Mirror the system onto several different websites if you anticipate selling elsewhere on the web. Handle all these websites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means that you can visit a tradeshow to make a few sales and all these sales are reflected on the back part of your website.
The system is Also designed to integrate well with social networks, and that means that you can sell your things on Facebook if needed. One part of Ecwid we especially enjoy is the shipping facet. With real-time shipping integrations you always know what is going on with your orders and where they’re being sent to.
What other cool Things are comprised with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and clients
The machine has over 43 translations for sale round the planet
You get lots of promotional instruments such as coupons, discounts, bulk pricing and much more
Produce your own customized email alerts
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you To Ecwid’s point-of-sale (POS) performance, you may use your Ecwid shop to sell not just online but in physical places too — in stores, market stalls, at theatres and so forth.
With Ecwid’s POS Performance, irrespective of whether or not a customer buys a product in store, online, in their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / trade information.
There’s a couple of methods you can use this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, connecting it to the Paypal Here support, and then taking payments utilizing a cell card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in the US and UK. Second, it is not yet available on Android devices. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Email Marketing
If you’re located outside The US / UK, or need to work with another mobile device kind, the good thing is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a larger selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for plans, you will want to be on the most expensive’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning that they will display correctly across devices — desktopcomputer, tablet computers and mobile. In a age where smartphone web surfing is eclipsing desktop surfing, this is important.
Unlike many similar Products, Ecwid provides a completely free program.
Granted, it is a fairly Standard plan, in which attributes like discount coupons and support are not accessible, and it only allows you to sell up to ten products in 2 classes — but this may really be sufficient for some customers, and using it is a fantastic way to try the system out.
However, A vital point to notice about the free program is that it is not good from an SEO standpoint — you need to be on a paid plan to ensure your product pages speak to search engines correctly (more on SEO below).
Ecwid is ahead of the Pack in that its storefronts can be mechanically translated into nearly 50 distinct languages — clients can view your shop in their own language, without you having to worry about producing alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the production of multiple shops or Google Translate to supply different language variations of your shop, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid creates for you. This isn’t ideal because key words in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them too. This serves as something of a workaround, but I’d prefer full control over URLs. Ecwid Email Marketing
1 place where Ecwid doesn’t perform so Well on the SEO front entails AMP — accelerated mobile pages. As the name implies, AMP pages load quicker on mobile devices. This motivates people to remain longer on your page, thus increasing’dwell time’ –something which is believed by many SEO experts consider to be rewarded with Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can not create AMP versions of your goods using Ecwid.
Importing and exporting data
Like most competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export product data, orders and customers (again, in CSV format) and ensures that if you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some significant problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Supplied any e-commerce performance out of the box, so anybody wishing to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is quite straightforward — you can get up and running with a couple clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you need to use Stripe or Paypal. (And with Stripe only functions if you’re selling products from particular countries). Another principal issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace allows you to bypass these limitations, and adding it to a Squarespace site is very simple: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a good workaround. A committed app is offered by Ecwid to enable you integrate the item on a Wix shop easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations may be more extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on one of these platforms quite easily. Ecwid Email Marketing
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left which allows you to access key performance, and the area on the right can be used to edit or display associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, setting up transport rates etc…but there isn’t anything that should represent too much of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you when you log in for the very first time.
If You are stuck nonetheless, you could always get in contact with Ecwid’s support team — more on that later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get two hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations should not be interpreted as legal information, but I’m planning to do my best to spell out some of the major GDPR problems facing Ecwid users under.
With the introduction of The EU’s new GDPR legislation, there are several legal steps that site owners now should take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a good idea to consult an attorney on what to do); and even when your company is not located in the EU, you still will need to comply with the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store information securely
· Get explicit permission from people signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential cookies on a website (and also to log that consent).
There does not seem to be Whatever stops you fulfilling the first few requirements easily enough with Ecwid, though you will have to devote time and potentially money generating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are run (i.e., to provide’prior permission’)
· Logs their consent to conduct biscuits Ecwid Email Marketing
· Allows them to revoke approval at a later point
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid shop, you will be breaking up GDPR laws unless you’ve got a banner in place which does all of the above.
Now, out of the box at Least there is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can find, the’EU cookie banner’, does not appear to supply the essential performance — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product such as CookiePro, which does provide all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will want to put quite a great deal of time apart to set this up.
Setup and Layout
I Truly enjoy The simple fact which you can run a website without paying for anything. This makes the setup process that much easier, because you simply need to punch in your email and make a password to proceed straight to the backend port.
The machine has Wizards for each platform you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You can also click on options like Facebook and Joomla, based on the place you want to market.
The backend Design is perfect, since it walks you through each website creation and integration measure with a few nice photos and text. Once you get your shop implemented on a website or social page it appears fairly sleek.
The design Depends somewhat on the subject you have on your site, however as you can see below, it displays photos well and appears clean and simple to navigate. I especially enjoy the Shopping Bag area, which is outstanding and easy to find for customers when they want to market.
Although many Websites will be cellular friendly, its fine understanding that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the move, while also providing your customers an opportunity to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary instrument. Since conducting an online store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon a few clients who’d love to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English into Spanish, that’s no problem at all.
The Ecwid Program Economy
Having the Opportunity to install applications is a sure fire way to scaling up your ecommerce website in a reasonable manner. Ecwid includes a location called the Ecwid App Market. It offers 65 applications, helping retailers extend their shop functionality easily. Ecwid Email Marketing
Some of the programs Will help you out with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d typically have to implement additional SEO and marketing tools to really get out the word. That said, Ecwid supplies quality SEO features to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress sites, since you acquire access to additional SEO plugins as well as also the default search engine performance on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, since it doesn’t appear to include any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so you may just go in there and sort in a product name, price and picture then save the product for later. Obviously you can always open the Powerful Options, however they different these for when you’re ready to get started ramping up your store.
As an example of the stock Rich direction toolset, you obtain access to things like from stock merchandise monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to talk to companies. Only send them a question and you are able to work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality .
In my mind, the Platform has all you might want in terms of support.
Payments and Security
It’s not always Easy to find an ecommerce platform which doesn’t charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of those plans they offer, making it desirable for any shop that is trying to keep down costs and also to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the transactions that come through your site. It’s pretty easy to employ one of these systems, since Ecwid incorporates with over 40 global payment options. However, each of these processors have their own transaction fees so you have to get ready for these.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Email Marketing
Imagine if you Would love to collect both offline and online payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid signifies a very simple way to add e-commerce to some present website.
· Point-of-sale functionality is available, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your shop.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for retailers who want a store fast, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid program isn’t time-limited, includes support, and is rather generous in terms of features.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Telephone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available from the Ecwid App shop.
· You can not alter product URLs, which can be slightly annoying in the search engine optimization perspective.
· You can’t create AMP versions of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with respect to obtaining cookie approval ) sounds difficult.
· The free version doesn’t let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free plan like crazy, and mention that many other platforms drag you into a free trial, even where you will finally have to pay.
That is where Ecwid stands out, and you can see that the other payment plans are rather affordable.
The Free plan Allows you to sell 10 products, while the Venture plan ups that depend to 100 products and you get things like an iPhone direction app. The company program goes up to 2500 merchandise for a superb price and you also get live chat support. Priority support comes along with the Unlimited program and you can also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions available on the market. You may see that it’s actually cheaper than many of the other programs we have reviewed in the past, so if you’re searching for value, this could be the perfect plugin for you.
In short, I’m Beginning to believe that Ecwid is among the greatest ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a slick system, with super easy implementation steps, making it ideal for the small business audience. Ecwid Email Marketing