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Have you ever Wondered if you are using the ideal ecommerce platform for selling online? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your prices low, and finding an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small business site it frequently becomes tricky once you want to bring on a new ecommerce platform or perhaps just alter your site whatsoever. Read our Ecwid review to find out more about this solution. Ecwid Embed Code
Many solutions Intentionally make a closed system, which can be tedious to move away from as soon as you begin. However, with a stage called Ecwid, you do not have to be concerned about this. Actually, the entire goal of the company, which began in 2009, is to quickly and inexpensively create an online store system on your existing websites.
You do not have To make a whole new site. Just implement Ecwid on any stage, CMS or social network (in five minutes) and you’re all set.
This raised my Attention, since I know the struggles that come along with attempting to migrate sites, especially in regards to ecommerce. So, I wanted to gather an in-depth review of this Ecwid system to find out whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid retailers span over 175 different countries, showing that this is not only a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to find an internet store heading, and you do not even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your customers’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 simply identifies WordPress users with the plugin.
What is Ecwid, and how does this work?
Ecwid is a hosted Solution for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to construct a fresh website with e-commerce functionality, Ecwid is geared more towards people who currently have a website and just want to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and add photos, pricing, weight etc. for each. You can define shipping prices, accept credit card payments and so on — all the crucial stuff that you’d expect to be able to do with an e-commerce alternative.
However it differs Apart from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to allow you to produce a fully-featured, standalone e-commerce website; rather, it’s designed to enable you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will allow you create a one-page standalone offering. We are going to chat through this in more depth later on in the inspection.) Ecwid Embed Code
The Product works by providing you a widget which gets placed on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a couple lines of HTML code (the widget) to add to an present website or social networking profile, and your shop is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t want to begin a brand-new site. The main feature is that you can take your old site and quickly integrate the Ecwid system within a few minutes.
You can also Mirror the system onto several different sites if you plan on selling elsewhere online. Handle all of these websites from one location rather than switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means that you can go to a tradeshow to generate a number of sales and all of these sales are represented onto the backend of your website.
The system is Also designed to integrate nicely with social networks, and that means you can sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the delivery aspect. With real time transport integrations you constantly know what’s going on with your orders and where they are being sent to.
What other trendy Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the planet
You receive a Lot of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your personalized email notifications
Utilize the automatic tax solution (automatic tax rates at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid shop to sell not just online but in bodily locations too — in stores, market stalls, at concerts and so forth.
With Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, in their telephone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and customer / trade info.
There’s a couple of methods that you can use this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, connecting it to the Paypal Here support, then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a couple of Things worth noting about the Paypal Here integration: first, it’s only available to merchants in america and UK. Second, it’s not yet available on Android devices. (On their site, Ecwid say it’ll be available shortly — but they have been saying that for quite some time now). Ecwid Embed Code
If you are based outside The US / UK, or want to utilize another mobile device type, the fantastic news is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a larger range of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS choice on most of paid-for programs, you will want to be on the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktopcomputer, tablet and mobile. In a age where smartphone internet surfing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a totally free program.
Granted, it’s a pretty Basic plan, where features such as discount vouchers and service are not available, and it merely lets you sell up to ten products in two classes — but this could really be sufficient for some users, and using it is a fantastic way to try the system out.
But, A key point to note about the free plan is that it isn’t good from an SEO standpoint — you have to be on a paid plan to make certain that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack because its storefronts can be mechanically translated into nearly 50 different languages — customers can view your shop in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by discovering visitors’ language mechanically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to supply this type of performance — they force you to rely on third party apps, the creation of numerous shops or Google Translate to supply different language variations of your store, which can be less than ideal. Therefore a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid include the title you’ve given to your own product – so if you include some keywords on your product title (not a bad idea anyhow ) that your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Embed Code
One area where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on mobile devices. This motivates people to stay longer on your page, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting information
Like many competing Products Ecwid allows you to import and export your data in CSV format.
The Export option permits you to export merchandise information, orders and customers (again, in CSV format) and means that should you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and WordPress
WordPress doesn’t Supplied any e-commerce performance from this box, so anybody wishing to sell on the stage will require a third-party alternative like Ecwid. There is an Ecwid plugin available, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the number of payment gateway options is very limited — you have to utilize Stripe or Paypal. (And using Stripe only works if you are selling products from particular countries). Another main issue with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and complete export of products is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these limitations, and adding it to some Squarespace website is very simple: it’s a simple matter of adding a code block to a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you integrate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other apps that are well-known. Integrations do exist with key services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations could be more extensive — competing goods like Shopify offer a much wider assortment of programs. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming shortly ).
The Picture is better when it comes to CMS plugins: All these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Embed Code
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you receive a vertical menu on the left that allows you to access key performance, and the place on the right is used to edit or display associated products, site content and reports.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, setting up shipping prices and so on…but there isn’t anything here that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that is supplied to you once you log in for the very first time.
If You are stuck however, you could always get in contact with Ecwid’s support staff — more on this later — or, if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get two hours and 12 hours customization time from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please note the below observations shouldn’t be interpreted as legal advice, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of The EU’s new GDPR laws, there are many legal steps that site owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a great idea to consult an attorney on what to do); and even if your business isn’t based in the EU, you still need to obey the regulations where any site visits in the EU are worried.
Based on my Understanding of the key GDPR rules, the main priorities for potential Ecwid store owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data safely
· Get explicit consent from those signing up to mailing lists it is fine to send them e-newsletters
· Provide a means to opt in or revoke consent to use of non-essential biscuits on a site (and to log that consent).
There doesn’t seem to be Whatever stops you fulfilling the first three requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is the fourth requirement — cookie consent. To ensure GDPR compliance, You Have to display a cookie banner to your visitors which
· Allows them to choose which cookies they would like to run BEFORE those cookies are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Embed Code
· Allows them to revoke consent at a later stage
So for example, if you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner in place which does all of the above.
Now, out of the box at There is not a means to deal with the cookie approval issue with Ecwid. Nor is there a decent app accessible from the Ecwid app store (the only alternative on front I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — even though costing $1.99 a month to utilize ).
It Appears to me that the only option available to Ecwid users would be to use a specialist product such as CookiePro, which does provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will want to put quite a lot of time aside to set it up.
Installation and Layout
I Truly enjoy The simple fact that you can run a website without paying for anything. This makes the installation process that much easier, since you simply need to punch in your email and make a password to go straight to the backend interface.
The machine has Wizards for each platform that you want to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on choices like Facebook and Joomla, depending on the place you want to market.
The backend Design is flawless, because it walks you through each website creation and integration step with some fine text and photos. As soon as you obtain your shop implemented on a site or social page it looks fairly slick.
The layout Depends somewhat on the theme you have on your website, but as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be outstanding and easy to find for clients when they wish to market.
Although many Sites will be cellular friendly, its nice knowing that Ecwid includes a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your shop and sell on the go, while also providing your customers a chance to get products from the mobile interface.
The final Design item which makes sense to mention is the language tool. Since running an online store generally requires you to reach out to individuals from all over the planet, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English into Spanish, that is not a problem in any respect.
The Ecwid Program Economy
Having the Opportunity to put in applications is a sure fire way to scaling up your ecommerce site in a reasonable manner. Ecwid has a place called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance readily. Ecwid Embed Code
A Few of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, custom design themes and more.
SEO and Marketing
Ecwid is a Third party solution to your present website, so you would typically have to implement additional SEO and advertising tools to truly get the word out. Nevertheless, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress websites, since you gain access to additional SEO plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, since it doesn’t seem to include any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Concise and clear, so you may just go in there and sort in a product name, price and image then save the merchandise for afterwards. Obviously you could always open up the Powerful Options, but they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich direction toolset, you obtain access to items like from stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature that is one of my favourite ways to converse with companies. Only send them a query and you can work on something else until they respond.
The company also Provides a potent support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone support, online chat support and email support, keeping the response time short and encourage quality .
In my eyes, the Platform has everything you could want in terms of support.
Payments and Security
It is not always Simple to locate an ecommerce platform which does not charge transaction fees, but that’s exactly what you get with Ecwid. They never charge any sort of transaction fee with any of those programs they provide, which makes it desirable for any store that’s hoping to keep down costs and to improve margins.
Remember that Ecwid isn’t a payment processor, so you’ve got to set up something like PayPal or Stripe to process all the transactions that come through your website. It is rather simple to implement one of these systems, because Ecwid incorporates with over 40 global payment options. However, each of those processors have their own trade fees so you need to get ready for these.
It is rather Clear that Ecwid takes security seriously, since the company is a PCI DSS Grade 1 accredited service provider. The company also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Embed Code
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an offline and online system.
Advantages and cons of using Ecwid
· Ecwid represents a really easy way to add e-commerce to any present website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language versions of your shop.
· The store layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of website building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a fantastic stopgap measure for retailers who need a store quickly, but have yet to create a full site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There’s a limited number of programs / integrations offered in the Ecwid Program shop.
· You can not change product URLs, which can be slightly annoying in the SEO point of view.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to obtaining cookie consent) sounds hard.
· The free version doesn’t allow you to access any of the SEO tools.
Ecwid comes With four strategies, among which is completely free. They promote the free program like crazy, and mention that many other platforms drag you into a free trial, even where you will eventually have to pay.
That is where Ecwid stands outside, and you’ll be able to see the other payment programs are fairly reasonably priced.
The Free plan Allows you to sell 10 products, whereas the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The company program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes alongside the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You may see that it’s actually more affordable than many of the other platforms we’ve reviewed previously, so if you’re looking for value, this could be the perfect plugin for you.
In short, I’m Starting to think that Ecwid is among the best ways to market online, provided that you employ the best ways to improve your earnings online too. Ecwid is a slick system, with super simple implementation steps, which makes it ideal for the small business crowd. Ecwid Embed Code