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Have you ever Wondered if you are using the right ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more practical and more economical than what you’re using now? Starting a small business is all about keeping your prices low, and locating an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you operate a small business website it frequently becomes tricky once you want to bring on a new ecommerce platform or even just alter your site whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Embed Product
Many options Intentionally create a closed system, which can be tedious to move away from as soon as you begin. But with a platform called Ecwid, you no longer have to be concerned about this. In fact, the whole aim of the company, which began in 2009, would be to quickly and quickly make an online store system on your present websites.
You do not have To create a whole new website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are all set.
This raised my Attention, because I know the struggles that come along with attempting to migrate websites, especially in regards to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it’s worth the time.
How Many Men and Women Use Ecwid?
It is rather Impressive what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for most people in the united states or Europe. Even companies in developing countries have a opportunity to get an online store going, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 accredited. If you’re not sure what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
Along with The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with the 1 million is the simple fact you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 simply refers to WordPress users with the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Solution for building an internet store. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new website with e-commerce performance, Ecwid is geared more towards people who currently have a website and just want to add an online store for this.
Much like other E-commerce platforms, Ecwid lets you set up’catalogs’ of goods, and include photographs, pricing, weight etc. . each. You are able to specify shipping rates, accept credit card payments etc — all of the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it isn’t really designed to let you produce a fully-featured, standalone e-commerce site; rather, it’s designed to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that does allow you create a one-page standalone offering. We’ll chat through this in more depth later on in the inspection.) Ecwid Embed Product
The Product operates by giving you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an present site or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to start a brand new website. The primary feature is that you can choose your old website and immediately incorporate the Ecwid system within a few minutes.
You can also Mirror the machine onto several different websites if you anticipate selling elsewhere online. Handle all these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to generate a few sales and each one of these sales are represented on the backend of your site.
The system is Also made to integrate nicely with social networks, and that means that you may sell your items on Facebook if desired. One part of Ecwid we particularly enjoy is the shipping aspect. With real time transport integrations you constantly know what is going on with your orders and at which they’re being shipped to.
What other cool Items are included with Ecwid?
It runs on a super fast frame
It comes with an address book for customers and customers
The system has over 43 translations for sale round the world
You get a Lot of promotional tools such as coupons, discounts, and bulk pricing and more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation rates at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to market not only online but in bodily places too — in stores, market stalls, at concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the merchant’s catalogue, inventory and client / transaction information.
There is a couple of methods that you can use this attribute: the simplest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here support, and then taking payments using a cell card reader (pictured above).
You’ve got two options when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a processor and tap reader (for $79.99). Both may be ordered direct from Ecwid.
There is a few Things worth noting about the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android devices. (On their site, Ecwid state it’ll be available soon — but they have been saying that for quite a while now). Ecwid Embed Product
If you are located outside That the US / UK, or want to utilize another mobile device type, the fantastic thing is that Ecwid also works together with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate utilizing a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more nations.
Although you can avail Of the Paypal Here POS option on most of paid-for programs, you’ll want to be to the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across devices — desktop, tablet and cellular. In an era where smartphone internet surfing is eclipsing desktop browsing, this is vital.
Unlike many similar Products, Ecwid offers a totally free plan.
Granted, it’s a pretty Standard plan, where attributes like discount vouchers and support are not accessible, and it only lets you sell up to 10 products in two classes — but this could really be sufficient for some customers, and using it is a fantastic way to try out the system.
But, A vital point to note about the free plan is that it is not good from an SEO standpoint — you need to be on a paid program to ensure that your product pages speak to hunt engines accurately (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — clients can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically according to their browser preferences / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to provide this sort of performance — they force you to rely on third party programs, the production of multiple stores or Google Translate to supply different language versions of your store, which can be less than ideal. So a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to suit your search engine optimization objectives.
So Far as I can tell But you can’t manually change the URL of a product — you need to make do with the one that Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you’ve given to your product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer full control over URLs. Ecwid Embed Product
1 area where Ecwid does not perform so Well on the SEO front involves AMP — accelerated mobile pages. As the name implies, AMP pages load faster on mobile devices. This motivates people to remain longer on your webpage, thus increasing’dwell time’ –something which is considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or Shopify, you can not produce AMP versions of your products using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (in CSV format) and ensures that if you ever feel the need to migrate your shop to a different e-commerce platform, then you shouldn’t have any significant difficulties doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress does not Supplied any e-commerce functionality out of the box, so anybody wanting to market on the platform will need a third-party alternative like Ecwid. There’s an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is quite straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce attributes, but the number of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another main issue with the built-in Squarespace marketing software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace site is very simple: it’s a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a fantastic workaround. A committed app is provided by Ecwid to enable you integrate the product on a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Restricted number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be honest the assortment of integrations could be more extensive — competing products such as Shopify offer a much broader assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Embed Product
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online shop builders, you get a vertical menu on the left which lets you access key performance, and the place on the right is used to edit or display associated products, site reports and content.
As with any e-commerce tool, you will have to Spend a fair amount of time getting your head about creating catalogues and product variants, establishing shipping rates and so on…but there isn’t anything here that should represent also much of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s provided to you once you log in for the very first time.
If You’re stuck however, you could always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of the included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations should not be interpreted as legal information, but I’m going to do my best to spell out a number of the major GDPR problems facing Ecwid users below.
With the introduction of The EU’s new GDPR laws, there are many legal measures that site owners now need to take to ensure that they are adequately protecting EU clients’ and visitors’ privacy. There are serious financial penalties for not doing this (to the point where it is typically a good idea to speak with an attorney about what to do); and even if your business isn’t based in the EU, then you still need to comply with the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information safely
· Get explicit consent from people signing up to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke consent to use of non-essential cookies on a website (and also to log that approval ).
There doesn’t Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, although you will need to spend time and potentially money creating adequate notices and crafting data capture forms so they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, You Have to display a cookie cutter banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those cookies are run (i.e., to give’prior permission’)
· Logs their consent to conduct cookies Ecwid Embed Product
· Allows them to revoke approval at a later point
So for example, if you Use a Facebook Advertising cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you’ve got a banner set up which does all of the above.
Now, out of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program available from the Ecwid app store (the only alternative on this front that I can locate, the’EU cookie banner’, does not seem to supply the essential functionality — even though costing $1.99 a month to use).
It Appears to me that the only option available to Ecwid consumers would be to use a professional product like CookiePro, which will supply all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does need quite a lot of configuration and you’ll need to put quite a lot of time apart to set this up.
Setup and Design
I really enjoy The fact which you can run a web site without paying anything. This makes the setup process that much simpler, since you simply need to punch in your email and make a password to go straight to the backend port.
The system has Wizards for every platform that you would like to set your shop on. If you have a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you want to sell.
The backend Design is flawless, since it walks you through each website creation and integration measure with a few fine text and photos. As soon as you get your store implemented on a site or social page it looks fairly slick.
The design Depends somewhat on the subject you have on your website, but as you can see below, it shows photos well and looks clean and simple to navigate. I especially enjoy the Shopping Bag area, which can be outstanding and easy to find for customers when they want to market.
Although many Sites are going to be mobile friendly, its nice knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the move, while also giving your clients a chance to buy products from the cell interface.
The final Design item which makes sense to mention is the language tool. Since conducting an internet store generally requires you to attain out to individuals from throughout the planet, you are bound to stumble upon some customers who’d like to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem in any respect.
The Ecwid Program Market
Having the Opportunity to put in software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 applications, helping retailers extend their store functionality easily. Ecwid Embed Product
Some of the programs Will give you a hand with reviews and rating, rewards programs, automatic ad tools, analytics, customized layout themes and more.
SEO and Marketing
Ecwid is a Third-party remedy to your current website, so you’d normally need to employ additional SEO and advertising tools to really get the word out. Nevertheless, Ecwid supplies quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, therefore all Ecwid stores are indexed by Google with no extra effort. It gets better with WordPress sites, as you gain access to additional search engine optimization plugins and the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Clear and concise, so that you can just go in there and type in a product name, price and image then save the product for later. Obviously you could always open up the Powerful Options, but they separate these for if you’re all set to get started ramping up your own store.
As an example of the inventory Rich management toolset, you gain access to things like out of stock merchandise tracking, mobile device stock management, barcode scanning and much more.
Ecwid offers A Chat With Earnings feature that is always one of my favourite ways to converse to companies. Simply send them a query and you are able to work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time brief and encourage quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Safety
It’s not necessarily Easy to locate an ecommerce platform which doesn’t charge transaction fees, but that’s exactly what you get with Ecwid. They never control any sort of transaction fee with any of the plans they provide, making it desirable for any shop that is hoping to keep down costs and also to improve margins.
Keep in mind that Ecwid is not a payment processor, so you’ve got to set up something like PayPal or Stripe to process all of the trades that come through your website. It is rather simple to implement one of these systems, because Ecwid incorporates with over 40 international payment options. However, each one of those processors have their own transaction fees so that you have to get ready for these.
It is rather Evident that Ecwid takes safety seriously, since the company is a PCI DSS Grade 1 certified supplier. The business also claims that each transaction that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Embed Product
Imagine if you Would love to collect both online and offline payments? Perhaps you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really easy way to add e-commerce to some existing website.
· Point-of-sale performance is available, and there are quite a few strategies to implement it.
· The item is cheap by comparison to other solutions.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products which don’t facilitate dropshipping to start doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for retailers who want a shop fast, but have yet to create a full website in order to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid Program store.
· You can not change product URLs, which is slightly annoying in the search engine optimization perspective.
· You can’t create AMP variations of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version will not let you get any of the SEO tools.
Ecwid comes With four plans, one of which is completely free. They market the free plan like crazy, and mention that many different platforms drag you in free trial, even where you will finally have to pay.
This is where Ecwid stands outside, and you can see that the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, whereas the Venture plan ups that count to 100 goods and you get items like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you also get live chat support. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The cheapest solutions on the marketplace. You can see that it is actually cheaper than a lot of the other platforms we’ve reviewed in the past, so if you’re looking for value, this could be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to sell online, provided that you employ the best ways to enhance your sales online too. Ecwid is a sleek system, with superb simple implementation steps, which makes it perfect for the small business audience. Ecwid Embed Product