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Have you ever Wondered if you are using the ideal ecommerce platform for sale online? Do you sometimes stumble upon a new service that’s more functional and cheaper than what you’re using now? Starting a small business is all about keeping your prices low, and finding an ecommerce platform to help you with half the battle. Unfortunately, when you run a small company site it often becomes tricky once you want to bring on a new ecommerce platform or even just modify your website at all. Read our Ecwid review to discover more about this option. Ecwid Embed Variation
Many options Purposefully create a closed system, which can be tedious to move away from as soon as you begin. But with a stage named Ecwid, you do not need to worry about this. Actually, the whole aim of the company, which began in 2009, would be to quickly and inexpensively create an internet store system in your existing websites.
You do not have To create a whole new site. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That raised my Attention, since I understand the struggles that come along with trying to migrate websites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see whether it is worth the time.
How Many Men and Women Use Ecwid?
It’s rather Impressive what Ecwid has achieved since 2009, with more than 1 million merchants getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, demonstrating that this is not just a platform for most people in the US or Europe. Even businesses in developing countries have a opportunity to get an internet store going, and you do not have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you’re not certain what that is, it is pretty much the gold standard for security in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and secure.
Along with The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with the 1 million is the simple fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users with the plugin.
What is Ecwid, and how can this function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce performance, Ecwid is geared more towards people who already have a site and just wish to add an online store for this.
Much like other E-commerce programs, Ecwid lets you install’catalogs’ of all products, and add photos, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all of the crucial stuff that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce site; rather, it is intended to allow you add an internet store to an existing online existence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, that will let you produce a one-page standalone offering. We’ll talk via this in more detail later on in the review.) Ecwid Embed Variation
The Product works by giving you a widget which gets put on other websites — hence the name Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an existing website or social networking profile, and your store is displayed wherever you have added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to start a brand-new website. The primary attribute is that you can take your old website and quickly incorporate the Ecwid system inside a couple of minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Manage all of these websites from 1 location rather than switching between multiple dashboards.
Another nice Feature is that the syncing between multiple devices. Sell on-the-go together with your smartphone. This means that you can go to a tradeshow to make a few sales and each one these sales are reflected on the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if desired. 1 part of Ecwid that we particularly enjoy is the shipping aspect. With real time shipping integrations you constantly know what’s going on with your orders and at which they’re being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling round the planet
You receive lots of promotional tools such as vouchers, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and submitting )
Thanks To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to market not just online but in bodily locations too — in shops, market stalls, in theatres and so on.
With Ecwid’s POS Functionality, irrespective of whether a customer buys a product in shop, online, on their phone or via Facebook, everything stays in sync – i.e., the merchant’s catalog, inventory and client / transaction info.
There’s a few methods you can take advantage of this attribute: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments utilizing a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal This: you can buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both can be arranged straight from Ecwid.
There’s a couple of Things worth noting the Paypal Here integration: first, it’s only available to merchants in america and UK. Secondly, it is not yet available on Android devices. (On their website, Ecwid say it’ll be available soon — but they have been saying that for quite some time now). Ecwid Embed Variation
If you’re based outside The US / UK, or need to utilize another mobile device kind, the fantastic thing is that Ecwid also works with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on most of paid-for plans, you’ll want to be on the priciest’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Products, Ecwid offers a totally free program.
Granted, it is a pretty Basic plan, in which attributes such as discount vouchers and support aren’t available, and it only lets you sell up to ten products in two categories — but this could actually be adequate for some customers, and using it’s a fantastic way to try the system out.
However, A key point to notice about the free program is the fact that it isn’t good from an SEO point of view — you have to be on a paid plan to ensure your product pages talk to hunt engines correctly (more on SEO below).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can view your store in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this performance by detecting visitors’ language mechanically according to their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — that they force you to rely on third party programs, the creation of multiple shops or Google Translate to provide different language variations of your store, which is less than ideal. So a definite win for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You are able to edit the name of your page and its own meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one which Ecwid creates for you. This is not perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the title you’ve given to your own product – so in the event that you include some keywords on your product title (maybe not a bad idea anyway) your URL will comprise them too. This functions as something of a workaround, but I would prefer full control over URLs. Ecwid Embed Variation
One place where Ecwid does not perform quite so Well on the SEO front involves AMP — accelerated mobile pages. As the name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your page, thus increasing’dwell time’ –something that’s considered by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP webpages in carousels in search results, giving AMP content an extra little boost.
Regrettably However — and unlike rival products like Bigcommerce or even Shopify, you can’t create AMP versions of your goods using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option allows you to export product information, orders and customers (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, you shouldn’t have any significant problems doing so.
Using Ecwid with other programs
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce performance out of this box, so anybody wanting to sell on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid accounts and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only functions if you are selling products from certain countries). Another main problem with the built-in Squarespace marketing tools is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace website is quite simple: it is a simple matter of including a code block into a page and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A dedicated app is offered by Ecwid to allow you incorporate the item onto a Wix shop easily.
Programs and plugins
Ecwid provides a fairly Restricted number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify offer a much wider range of programs. Notable omissions from the Ecwid store comprise Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms very easily. Ecwid Embed Variation
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you get a vertical menu on the left that allows you to access key functionality, and the place on the right can be used to edit or display related products, website reports and content.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about creating catalogues and product variations, setting up shipping prices and so on…but there isn’t anything that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you once you log in for the first time.
If You are stuck however, you can always get in touch with Ecwid’s support team — more on that later — or, even if you’re on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Attorney, so please note the below observations should not be interpreted as legal advice, but I’m going to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that site owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it’s typically a good idea to speak with an attorney on what to do); and even if your company is not based in the EU, then you still will need to obey the regulations where any site visits in the EU are concerned.
According to my Understanding of the key GDPR principles, the main priorities for potential Ecwid shop owners are to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from those registering to mailing lists it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential biscuits onto a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first few requirements easily enough with Ecwid, though you will need to spend time and potentially money generating adequate notices and crafting information capture forms so they are GDPR compliant.
Where things get Complicated with Ecwid is your fourth requirement — cookie approval. To ensure GDPR compliance, You Have to display a cookie cutter banner to your visitors which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are conducted (i.e., to give’prior permission’)
· Logs their consent to run biscuits Ecwid Embed Variation
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Advertising cookie in combination with your Ecwid store, you will be breaking GDPR laws unless you’ve got a banner set up which does all the above.
Nowout of the box at There isn’t a means to take care of the cookie consent issue with Ecwid. Nor is there an adequate program available from the Ecwid app store (the only alternative on this front I can locate, the’EU cookie banner’, doesn’t appear to supply the essential performance — despite costing $1.99 a month to use).
It Appears to me that the only alternative available to Ecwid consumers would be to use a specialist product such as CookiePro, which will provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you’ll want to put quite a great deal of time aside to set this up.
Setup and Layout
I Truly like The fact which you can run a web site without paying anything. This makes the installation process that much simpler, because you simply need to punch in your email and make a password to go right to the backend port.
The system has Wizards for each platform you would like to set your shop on. If you have a WordPress site, just walk through three steps to get up and running. You can even click on choices like Facebook and Joomla, based on the place you want to market.
The backend Design is flawless, because it walks you through every website creation and integration measure with some nice text and photos. Once you get your store implemented on a website or societal page it looks fairly sleek.
The layout Depends somewhat on the theme you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which is prominent and easy to locate for clients when they want to market.
Though many Sites are going to be mobile friendly, its fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your shop and sell on the go, while also giving your customers an opportunity to get products from the cell interface.
The final Design item that makes sense to mention is the vocabulary tool. Since conducting an internet store generally requires you to reach out to people from all over the planet, you’re bound to stumble upon a few clients who’d love to read product pages and other content in their native tongue. Ecwid supports 45 languages, so if a user wants to translate from English to Spanish, that is no problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling your ecommerce site in a reasonable way. Ecwid includes a location called the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid Embed Variation
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, customized design themes and more.
SEO and Marketing
Ecwid is a Third-party solution to your current site, so you’d typically have to employ additional SEO and advertising tools to really get out the word. Nevertheless, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google with no excess effort. It gets even better with WordPress sites, as you acquire access to additional search engine optimization plugins as well as also the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as simple as they come, because it doesn’t seem to incorporate any of the unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the product for later. Obviously you could always open the More Powerful Options, however they different these for if you’re all set to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to things like out of stock product monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk with companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include phone support, online chat service and email support, keeping the response time short and encourage quality .
In my mind, the Platform has all you could want concerning support.
Payments and Security
It’s not necessarily Easy to locate an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any sort of trade fee with any of those programs they provide, which makes it desirable for any shop that is hoping to keep costs down and also to improve margins.
Keep in mind that Ecwid isn’t a payment processor, which means you have to set up something such as PayPal or Stripe to process all the trades that come through your website. It’s pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment options. However, each of these processors have their particular transaction fees so that you have to prepare for them.
It is quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Level 1 accredited supplier. The company also states that each trade that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Embed Variation
What if you Would like to accumulate both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of utilizing Ecwid
· Ecwid represents a really simple way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are quite a few strategies to apply it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language variations of your store.
· The shop designs are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to create a complete site to add the Ecwid widget to.
· The free Ecwid plan is not time-limited, includes service, and is fairly generous in terms of attributes.
· The Paypal Here POS system is limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive plans.
· There is a restricted number of apps / integrations available in the Ecwid Program shop.
· You can’t alter product URLs, which is slightly annoying from an SEO point of view.
· You can’t create AMP versions of merchandise pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t let you get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They market the free program like crazy, and mention that a number of different platforms drag you into a free trial, where you may eventually need to pay.
That is where Ecwid stands out, and you can see that the other payment plans are fairly reasonably priced.
The Free program Lets you sell 10 products, while the Venture program ups that depend to 100 products and you get things like an iPhone management program. The Business program goes up to 2500 merchandise for a superb price and you also get live chat service. Priority support comes alongside the Unlimited plan and you might also market an unlimited number of products.
Ecwid is one of The most economical solutions on the market. You can see that it is actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this could be the perfect plugin for you.
In short, I am Beginning to believe that Ecwid is one of the best ways to market online, provided that you implement the best ways to improve your sales online too. Ecwid is a slick system, with superb easy implementation steps, which makes it perfect for the small business audience. Ecwid Embed Variation