Introduction Ecwid Encinitas
Have you ever Wondered if you are using the ideal ecommerce platform for sale on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using today? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you run a small business website it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just modify your website whatsoever. Read our Ecwid review to discover more about this option. Ecwid Encinitas
Many solutions Intentionally make a closed system, which is tedious to move away from as soon as you get started. However, with a platform called Ecwid, you do not have to be concerned about it. In fact, the entire aim of the company, which started in 2009, would be to quickly and inexpensively make an internet store system on your present websites.
You do not have To make a completely different website. Just implement Ecwid on any platform, CMS or social network (in five minutes) and you’re good to go.
That increased my Attention, because I understand the struggles that come along with trying to migrate websites, especially in regards to ecommerce. So, I needed to put together an in-depth review of this Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It’s quite Remarkable what Ecwid has achieved since 2009, with over 1 million merchants getting signed up. What’s even more cool is that the Ecwid merchants span over 175 distinct countries, showing that this isn’t only a platform for people in the united states or Europe. Even companies in developing countries have a chance to find an online store heading, and you don’t have to trash your previous website in case you have one.
The usership Continues to grow, especially considering Ecwid is now PCI DSS Level 1 certified. If you are not certain what that is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site in order to implement Ecwid. So, the 20,000 only refers to WordPress users using the plugin.
What is Ecwid, and how does it function?
Ecwid is a hosted Solution for building an online shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a fresh website with e-commerce performance, Ecwid is geared more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of goods, and add photos, pricing, weight etc. for each. You are able to define shipping prices, accept credit card payments etc — all the key things that you’d expect to be able to perform using an e-commerce solution.
However it differs Apart from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it isn’t really designed to let you produce a fully-featured, standalone e-commerce website; rather, it’s intended to allow you add an online store to an present online existence.
(That said, Ecwid have Recently added some new functionality, called’Starter Website’, which will let you create a one-page standalone offering. We’ll talk via this in more depth later on in the inspection.) Ecwid Encinitas
The Product works by providing you a widget that gets put on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a few lines of HTML code (the widget) to add to an existing website or societal networking profile, and your store is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to businesses that don’t need to begin a brand-new website. The primary feature is that you can take your old website and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine on various other websites if you anticipate selling elsewhere on the web. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another pleasant Attribute is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and each one of these sales are reflected onto the back part of your site.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid we especially enjoy is the delivery facet. With real time shipping integrations you constantly know what is going on with your orders and at which they are being shipped to.
What other trendy Items are included with Ecwid?
It runs on a super quick frame
It comes with an address book for customers and clients
The system has over 43 translations for selling round the world
You receive a Lot of promotional tools like vouchers, discounts, and bulk pricing and much more
Create your personalized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thank you Into Ecwid’s point-of-sale (POS) performance, you can use your Ecwid store to sell not just online but in bodily places too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of whether a customer purchases a product in store, online, on their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and client / trade info.
There’s a few methods you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This entails downloading the Ecwid iOS program from the Apple’s App shop, linking it to the Paypal Here service, and then taking payments utilizing a cell card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There’s a few Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Second, it is not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they have been saying that for quite a while now). Ecwid Encinitas
If you are located outside The US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease utilizing a wider selection of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers tablet stands etc.) and are usable in more nations.
Although you can avail Of this Paypal Here POS option on all paid-for programs, you’ll want to be on the most expensive’Unlimited’ program if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning that they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is vital.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Basic plan, in which attributes like discount coupons and support aren’t accessible, and it only lets you sell up to ten products in two classes — but this could really be adequate for some users, and using it’s a good way to try the system out.
But, A vital point to notice about the free program is that it is not great from an search engine optimization point of view — you need to be on a paid plan to ensure that your product pages speak to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be automatically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser preferences / IP address.
Competing products like Shopify And Bigcommerce are yet to supply this type of performance — they force you to rely on third party programs, the creation of multiple shops or Google Translate to supply different language variations of your store, which can be less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimisation (search engine optimization ) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
So Far as I could tell However, you can’t manually change the URL of a product — you have to make do with the one which Ecwid generates for you. This isn’t perfect because key words in URLs are used by some search engines to categorise content during indexing.
But, The URLs which are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords in your product title (not a bad idea anyway) your URL will comprise them too. This functions as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Encinitas
1 area where Ecwid does not perform quite so Well on the search engine optimization front involves AMP — accelerated mobile pages. As its name implies, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google sometimes highlights AMP webpages in carousels in search results, providing AMP content an extra little boost.
Unfortunately However — and unlike most rival products like Bigcommerce or even Shopify, you can’t create AMP variations of your goods using Ecwid.
Importing and exporting information
Like most competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise data, orders and clients (again, in CSV format) and means that should you feel the need to migrate your shop to a different e-commerce platform, you should not have any significant problems doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress doesn’t Provided any e-commerce functionality from the box, so anyone wishing to sell on the stage will need a third-party solution like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up to get an Ecwid account and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly good e-commerce attributes, but the amount of payment gateway options is quite limited — you have to use Stripe or Paypal. (And with Stripe only works if you’re selling products from certain countries). Another principal issue with the built-in Squarespace selling tools is they don’t facilitate dropshipping, and full export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace website is very easy: it’s a simple matter of adding a code block into a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can provide a fantastic workaround. A committed app is offered by Ecwid to enable you integrate the product onto a Wix shop easily.
Apps and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be extensive — competing goods such as Shopify provide a much broader range of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are available for WordPress, Wix and Joomla, allowing to you install Ecwid on these platforms quite easily. Ecwid Encinitas
Interface and ease of use
Ecwid’s Interface is pretty easy to use. Like many similar online store builders, you receive a vertical menu on the left which lets you access key performance, and the area on the right is used to display or edit associated products, website content and reports.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head about producing catalogues and product variants, establishing transport prices and so on…but there is nothing that should represent too a lot of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is provided to you once you log in for the very first time.
If You’re stuck however, you can always get in touch with Ecwid’s support team — more on this later — or, even if you’re on a’Business’ or’Unlimited’, you can make the most of this included customization service (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I’m not a Lawyer, so please note the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out a number of the major GDPR problems facing Ecwid consumers below.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that website owners now need to take to ensure they are adequately protecting EU clients’ and visitors’ privacy. There are severe financial penalties for doing so (to the point where it is usually a good idea to speak with an attorney on what to do); and even when your business isn’t located in the EU, then you still need to comply with the regulations where any website visits in the EU are concerned.
According to my Understanding of the key GDPR rules, the main priorities for prospective Ecwid store owners are to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There doesn’t Appear to be Anything that stops you fulfilling the first three requirements readily enough with Ecwid, though you will need to devote time and possibly money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter approval. To Guarantee GDPR compliance, you need to display a cookie banner to your visitors which
· Allows them to choose which cookies they want to run BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Encinitas
· Enables them to revoke consent at a later point
So for Instance, If you Use a Facebook Ads cookie in combination with your Ecwid store, you’ll be breaking GDPR legislation unless you have a banner set up which does all of the above.
Now, out of the box at There isn’t a means to take care of the cookie approval issue with Ecwid. Nor is there an adequate app available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not seem to provide the necessary performance — even though costing $1.99 per month to use).
It Seems to me that the only option available to Ecwid users is to use a specialist product like CookiePro, which does provide all the necessary functionality to make cookie consent fully GDPR compliant. Despite being a powerful product however, Cookiepro does need quite a great deal of configuration and you’ll need to put quite a great deal of time apart to set this up.
Setup and Layout
I really like The simple fact which you’re able to run a web site without paying anything. This makes the setup process that much simpler, because you just need to punch in your email and create a password to go straight to the backend port.
The machine has Wizards for each platform that you want to place your shop on. If you’ve got a WordPress site, simply walk through three steps to get up and running. You could also click on options like Facebook and Joomla, depending on the place you want to market.
The backend Design is perfect, because it walks you through every website creation and integration step with a few fine photos and text. As soon as you get your shop implemented on a site or societal page it appears fairly slick.
The design Depends upon the subject you’ve got on your site, however as you can see below, it displays photos well and looks clean and easy to navigate. I especially enjoy the Shopping Bag place, which can be prominent and easy to find for clients when they want to checkout.
Although many Sites are going to be cellular friendly, it;s fine knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now receive a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also giving your customers an opportunity to buy products from the cell interface.
The closing Design thing which makes sense to mention is your language tool. Since conducting an internet store generally requires one to reach out to individuals from all over the world, you are bound to stumble upon a few customers who would love to read product pages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is no problem at all.
The Ecwid Program Market
Having the Chance to install software is a sure fire way to scaling your ecommerce site in a reasonable manner. Ecwid has a location called the Ecwid App Market. It offers 65 software, helping retailers extend their store functionality readily. Ecwid Encinitas
Some of the apps Can give you a hand with reviews and rating, rewards programs, automated ad tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your current website, so you would typically have to implement additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO features to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid stores are indexed by Google without any extra effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and also the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each step is Concise and clear, so you may just go in there and sort in a product name, price and picture then save the merchandise for later. Of course you could always open up the Powerful Options, however they different these for if you are ready to get started ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product monitoring, mobile device inventory management, barcode scanning and much more.
Ecwid offers A Chat With Sales feature which is one of my favourite ways to talk to companies. Only send them a question and you can work on something else until they respond.
The Business also Provides a potent support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone service, online chat support and email support, keeping the response time short and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Easy to find an ecommerce platform that does not charge transaction fees, but that’s just what you get with Ecwid. They never control any kind of transaction fee with any of the plans they provide, making it desirable for any store that’s trying to keep down costs and to improve margins.
Remember that Ecwid is not a payment processor, which means you have to setup something such as PayPal or Stripe to process all the transactions that come through your site. It is rather simple to employ one of these systems, since Ecwid integrates with over 40 global payment choices. However, each of those processors have their own transaction fees so you have to prepare for them.
It’s quite Clear that Ecwid takes safety seriously, because the provider is a PCI DSS Grade 1 certified service provider. The business also claims that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Encinitas
What if you Would love to collect both offline and online payments? Perhaps you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, allowing Ecwid to turn your performance into both an online and offline system.
Benefits and disadvantages of utilizing Ecwid
· Ecwid signifies a very easy way to add e-commerce to some existing website.
· Point-of-sale performance can be obtained, and there are a number of strategies to implement it.
· The item is cheap compared to other solutions.
· It supports multi-language variations of your store.
· The shop layouts are responsive.
· Plugins / apps are available for major platforms (like WordPress, Drupal and Wix).
· It permits users of site building products that don’t facilitate dropshipping to start doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a good stopgap measure for merchants who need a shop quickly, but have yet to develop a complete site in order to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous in terms of attributes.
· The Paypal This POS system is limited to the US and UK.
· The Paypal This POS system is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There’s a limited number of apps / integrations available from the Ecwid Program shop.
· You can’t change product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems difficult.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you in free trial, even where you will finally need to pay.
That is where Ecwid stands out, and you’ll be able to see that the other payment plans are fairly affordable.
The Free plan Lets you sell 10 products, while the Venture program ups that count to 100 products and you get items like an iPhone management program. The Business plan goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you might also sell an unlimited number of products.
Ecwid is one of The cheapest solutions available on the marketplace. You can see that it’s actually more affordable than a lot of the other platforms we have reviewed in the past, so if you’re searching for value, this might be the perfect plugin for you.
In short, I am Beginning to think that Ecwid is one of the best ways to sell online, provided that you implement the best methods to improve your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, making it ideal for the small business crowd. Ecwid Encinitas