Background Ecwid Essentials Plan
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will help you with half the battle. Unfortunately, when you operate a small business website it often becomes tricky once you want to attract on a new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to find out more about this option. Ecwid Essentials Plan
Many options Purposefully create a closed system, which is tedious to maneuver away from once you get started. However, with a platform named Ecwid, you no longer need to be concerned about this. Actually, the entire goal of the company, which started in 2009, would be to quickly and inexpensively make an online store system in your present websites.
You don’t have To create a whole new website. Just implement Ecwid on any platform, CMS or social networking (in five minutes) and you’re good to go.
That increased my Attention, because I know the struggles that come along with attempting to migrate sites, particularly in regards to ecommerce. So, I wanted to gather an in-depth review of the Ecwid system to find out if it is worth the time.
How Many People Use Ecwid?
It is quite Remarkable what Ecwid has done since 2009, with more than 1 million retailers getting signed up. What’s even more cool is that the Ecwid retailers span over 175 distinct countries, showing that this is not just a platform for people in the united states or Europe. Even businesses in developing nations have a opportunity to find an online store heading, and you don’t even have to trash your prior website if you have one.
The usership Continues to grow, especially considering Ecwid is currently PCI DSS Level 1 certified. If you are not certain what this is, it is pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing you and your clients’ information is safe and secure.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact you don’t require a WordPress site to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how can this work?
Ecwid is a hosted Alternative for building an online shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which allow you to construct a new site with e-commerce functionality, Ecwid is targeted more towards people who currently have a website and simply wish to add an online store to it.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of products, and include photographs, pricing, weight etc. for each. You are able to define shipping rates, accept credit card payments and so on — all the key things that you’d expect to be able to do with an e-commerce solution.
However it differs Significantly from competing products like Shopify, Volusion, Squarespace and Bigcommerce since it is not actually designed to allow you to create a fully-featured, standalone e-commerce website; instead, it is intended to enable you add an internet store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, that will allow you produce a one-page standalone offering. We’ll talk via this in more detail later on in the inspection.) Ecwid Essentials Plan
The Product works by giving you a widget which gets put on other sites — hence the title Ecwid: it is short for’E-commerce Widget’. You receive a few lines of HTML code (the widget) to add to an present site or societal media profile, and your shop is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to companies that don’t want to start a brand-new site. The main feature is that you can take your old site and immediately incorporate the Ecwid system within a couple of minutes.
You can also Mirror the system on various other sites if you anticipate selling elsewhere online. Handle all of these sites from 1 place instead of switching between multiple dashboards.
Another nice Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This means that you can go to a tradeshow to make a number of sales and all of these sales are represented onto the backend of your site.
The system is Also designed to integrate well with social networks, and that means that you can sell your items on Facebook if desired. 1 part of Ecwid we especially enjoy is the delivery facet. With real-time transport integrations you constantly know what is going on with your requests and at which they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The machine has over 43 translations for selling around the world
You receive a Lot of promotional instruments like coupons, discounts, and bulk pricing and much more
Produce your personalized email notifications
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you may use your Ecwid store to sell not only online but in physical locations too — in stores, market stalls, in concerts and so forth.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, on their phone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and customer / trade info.
There is a couple of ways that you can take advantage of this feature: the easiest is likely to use’Paypal Here.’ This entails downloading the Ecwid iOS app from the Apple’s App shop, linking it to the Paypal Here support, and then taking payments using a mobile card reader (pictured above).
You have two options when it comes to POS Hardware and Paypal Here: you can either buy a chip and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: first, it’s only available to retailers in america and UK. Secondly, it’s not yet available on Android apparatus. (On their site, Ecwid state it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Essentials Plan
If you are based outside The US / UK, or want to work with another mobile device type, the fantastic thing is that Ecwid also works together with all the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers pill stands etc.) and are usable in more countries.
Although you can avail Of this Paypal Here POS option on all paid-for plans, you will need to be on the most expensive’Unlimited’ plan if you want to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktop, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is important.
Unlike many similar Goods, Ecwid provides a totally free plan.
Granted, it’s a fairly Basic plan, where features such as discount vouchers and support are not available, and it only lets you sell up to ten products in two categories — but this may really be adequate for some customers, and using it’s a fantastic way to try out the system.
However, A key point to note about the free program is that it is not great from an search engine optimization point of view — you need to be on a paid plan to make certain that your product pages talk to hunt engines correctly (more on SEO under ).
Ecwid is forward of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — customers can see your shop in their own language, without you having to worry about producing alternate versions of this. Ecwid provides this functionality by discovering visitors’ language mechanically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are nevertheless to provide this sort of functionality — that they force you to rely on third party apps, the production of multiple stores or Google Translate to provide different language versions of your store, which is less than perfect. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the title of your page and its meta description; the applicable fields are pre-populated for you automatically, however you can tweak them to suit your SEO objectives.
So Far as I could tell However, you can not manually change the URL of a product — you have to make do with the one that Ecwid creates for you. This isn’t perfect because keywords in URLs are used by some search engines to categorise content during indexing.
However, The URLs which are automatically generated by Ecwid comprise the title you have given to your product – so if you include some keywords in your product title (maybe not a bad idea anyway) that your URL will comprise them too. This serves as a tool of a workaround, but I’d prefer whole control over URLs. Ecwid Essentials Plan
One place where Ecwid doesn’t perform so Well on the search engine optimization front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on cellular devices. This encourages people to stay longer on your page, thus increasing’live time’ –something that’s considered by many SEO experts believe to be rewarded with Google with preferential treatment in search results. Additionally, Google occasionally highlights AMP pages in carousels in search results, providing AMP content an extra little boost.
Regrettably However — and unlike competing products such as Bigcommerce or Shopify, you can not create AMP variations of your products using Ecwid.
Importing and exporting information
Like most competing Products Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export merchandise data, orders and customers (in CSV format) and means that if you feel the need to migrate your store to a different e-commerce platform, you should not have any significant difficulties doing so.
Utilizing Ecwid with other platforms
Ecwid and Twitter
WordPress does not Supplied any e-commerce performance out of this box, so anybody wanting to sell on the platform will need a third-party alternative like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid shop to your WordPress site is very simple — you can get up and running with a few clicks.
You just sign up for an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace comes with Increasingly excellent e-commerce features, but the amount of payment gateway options is very limited — you have to use Stripe or Paypal. (And using Stripe only functions if you’re selling products from particular countries). Another principal problem with the built-in Squarespace selling tools is that they don’t facilitate dropshipping, and complete export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it to some Squarespace site is quite easy: it is a simple matter of including a code block into a page and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping choice for Wix users, so again Ecwid can offer a fantastic workaround. A committed program is offered by Ecwid to allow you incorporate the product on a Wix shop easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist together with key services Mailchimp, Xero and Freshbooks; but to be fair the range of integrations could be more extensive — competing products like Shopify offer a much broader range of programs. Notable omissions from the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming soon).
The Picture is better in regards to CMS plugins: All these are available for WordPress, Wix and Joomla, enabling to you install Ecwid on one of these platforms quite easily. Ecwid Essentials Plan
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like most similar online shop builders, you receive a vertical menu on the left that lets you access key functionality, and the place on the right can be used to edit or display associated products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a reasonable amount of time getting your head around creating catalogues and product variations, establishing transport prices etc…but there isn’t anything that should represent also much of a learning curve.
Matters are aided by an ‘onboarding checklist’ that is supplied to you when you log in for the first time.
If You’re stuck nonetheless, you can always get in touch with Ecwid’s support staff — more on that later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization service (you get 2 hours and 12 hours customization period from Ecwidon these programs ).
Ecwid and GDPR
I’m not a Lawyer, so please be aware that the below observations should not be interpreted as legal advice, but I am planning to do my best to spell out some of the key GDPR problems facing Ecwid users under.
With the introduction of That the EU’s new GDPR laws, there are several legal steps that website owners now need to take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing so (to the point where it is usually a great idea to speak with a lawyer on what to do); and even if your business is not based in the EU, then you still will need to obey the regulations where any website visits in the EU are concerned.
According to my Understanding of the crucial GDPR rules, the main priorities for potential Ecwid shop owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists that it is fine to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that consent).
There doesn’t Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will need to devote time and potentially money creating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is your fourth requirement — cookie cutter consent. To Guarantee GDPR compliance, You Have to exhibit a cookie cutter banner to your customers which
· Allows them to select which cookies they would like to conduct BEFORE those biscuits are conducted (i.e., to give’prior consent’)
· Logs their consent to run biscuits Ecwid Essentials Plan
· Enables them to revoke approval at a later stage
So for example, if you Utilize a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you’ve got a banner in place which does all the above.
Nowout of the box at Least there is not a way to deal with the cookie consent issue with Ecwid. Nor is there an adequate app available from the Ecwid app store (the only option on front that I can find, the’EU cookie banner’, doesn’t appear to provide the essential functionality — even though costing $1.99 per month to utilize ).
It Seems to me that the only alternative available to Ecwid users would be to use a professional product like CookiePro, which does supply all the necessary performance to generate cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a great deal of configuration and you will need to put quite a lot of time aside to set this up.
Installation and Layout
I Truly enjoy The fact that you can run a web site without paying anything. This makes the setup process that much easier, since you just have to punch in your email and create a password to proceed straight to the backend interface.
The machine has Wizards for every platform that you would like to place your store on. In case you’ve got a WordPress site, just walk through three steps to get up and running. You could also click on options like Facebook and Joomla, based on where you would like to market.
The backend Design is flawless, because it walks you through every site creation and integration measure with a few nice text and photos. As soon as you obtain your store implemented on a site or societal page it appears fairly sleek.
The design Depends somewhat on the subject you’ve got on your website, however as you can see below, it shows photos well and looks clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to locate for clients when they wish to market.
Though many Sites will be mobile friendly, it;s nice understanding that Ecwid involves a native shopping application for both iOS and Android. Merchants now get a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your customers an opportunity to buy products from the mobile interface.
The closing Design thing which makes sense to mention is the language instrument. Since conducting an online store generally requires one to reach out to people from throughout the world, you’re bound to stumble upon a few customers who’d love to read product webpages and other content in their native language. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid Program Economy
Possessing the Opportunity to install software is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid includes a location known as the Ecwid App Market. It offers 65 software, helping retailers extend their shop performance easily. Ecwid Essentials Plan
Some of the programs Can give you a hand with rating and reviews, rewards programs, automatic advertising tools, analytics, custom design topics and more.
SEO and Marketing
Ecwid is a Third-party remedy to your present site, so you’d typically have to employ additional SEO and advertising tools to really get out the word. That said, Ecwid provides quality SEO qualities to help merchants increase their visibility in Google searches.
Moreover, Google now indexes AJAX websites, so all Ecwid shops are indexed by Google with no excess effort. It gets even better with WordPress websites, as you gain access to additional search engine optimization plugins and the default search engine performance around the dashboard.
Managing Your Inventory
The Ecwid Inventory system is as simple as they come, because it doesn’t appear to include any of those unnecessary bells and whistles you may find on other ecommerce platforms.
Each measure is Clear and concise, so that you may just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, however they different these for when you’re all set to start ramping up your own store.
As an example of the stock Rich management toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Earnings feature which is one of my favourite ways to talk with companies. Simply send them a query and you can work on something else until they respond.
The company also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include telephone service, online chat service and email support, maintaining the response time short and support quality high.
In my eyes, the Platform has everything you might want in terms of support.
Payments and Security
It’s not necessarily Simple to locate an ecommerce platform which does not charge transaction fees, but that is just what you get with Ecwid. They never control any sort of trade fee with any of the plans they provide, which makes it desirable for any shop that is trying to keep costs down and to improve margins.
Keep in mind that Ecwid isn’t a payment processor, so you have to setup something like PayPal or Stripe to process all of the transactions that come through your website. It is pretty easy to implement one of these systems, because Ecwid integrates with over 40 global payment options. However, each of those processors have their own trade fees so you have to get ready for them.
It’s quite Evident that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited supplier. The business also claims that every trade that includes sensitive data is transferred through a secure HTTPS channel. Ecwid Essentials Plan
What if you Would love to collect both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates with with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an online and offline system.
Benefits and cons of utilizing Ecwid
· Ecwid represents a very simple way to add e-commerce to any existing website.
· Point-of-sale functionality is available, and there are a number of ways to implement it.
· The item is cheap by comparison to other alternatives.
· It supports multi-language versions of your shop.
· The store designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing this (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter website’ option is a good stopgap measure for merchants who need a shop fast, but have yet to develop a complete website to add the Ecwid widget to.
· The free Ecwid program is not time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal Here POS system is Limited to the US and UK.
· The Paypal Here POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There is a restricted number of apps / integrations available from the Ecwid App shop.
· You can not change product URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP versions of product pages using Ecwid.
· Creating Ecwid GDPR-compliant (with regard to getting cookie consent) sounds hard.
· The free version doesn’t allow you to get any of the SEO tools.
Ecwid comes With four plans, among which is totally free. They market the free plan like mad, and mention that a number of other platforms drag you in free trial, even where you will eventually have to pay.
This is where Ecwid stands outside, and you can see that the other payment programs are rather affordable.
The Free program Lets you sell 10 products, while the Venture plan ups that count to 100 goods and you get things like an iPhone direction program. The company plan goes up to 2500 products for a wonderful price and you get live chat support. Priority support comes along with the Unlimited plan and you can also market an unlimited number of products.
Ecwid is one of The most economical solutions on the marketplace. You may see that it’s actually more affordable than a lot of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I am Beginning to think that Ecwid is among the greatest ways to market online, as long as you implement the best ways to enhance your earnings online as well. Ecwid is a sleek system, with superb simple implementation steps, which makes it ideal for your small business audience. Ecwid Essentials Plan