Background Ecwid Etapestry
Have you ever Wondered if you’re using the ideal ecommerce platform for selling on the internet? Do you occasionally stumble upon a new service that’s more functional and more economical than what you’re using now? Starting a small business is all about keeping your costs low, and locating an ecommerce platform that will assist you with half the battle. Unfortunately, when you operate a small company site it frequently becomes tricky when you would like to attract on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Etapestry
Many options Intentionally make a closed system, which is tedious to move away from as soon as you begin. However, with a platform named Ecwid, you do not have to be concerned about it. In fact, the entire goal of the business, which began in 2009, is to quickly and inexpensively make an internet store system on your present websites.
You do not have To create a completely different site. Just implement Ecwid on any stage, CMS or social networking (in five minutes) and you are all set.
That raised my Attention, because I know the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I wanted to put together a comprehensive review of the Ecwid system to find out whether it’s worth the time.
How Many People Use Ecwid?
It’s rather Remarkable what Ecwid has achieved since 2009, with more than 1 million retailers getting signed up. What is even more cool is that the Ecwid merchants span over 175 different countries, showing that this is not only a platform for people in the united states or Europe. Even businesses in developing countries have a chance to find an online store heading, and you don’t have to squander your previous website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you are not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ information is safe and protected.
In addition to The total merchant count, over 20,000 active users are utilizing the Ecwid Shopping Cart for WordPress. The gap between that 20,000 along with also the 1 million is the simple fact that you don’t need a WordPress site to implement Ecwid. So, the 20,000 simply refers to WordPress users using the plugin.
What’s Ecwid, and how does it function?
Ecwid is a hosted Alternative for building an internet shop. Unlike competing products such as Shopify, Bigcommerce and Volusion, which permit you to build a new site with e-commerce functionality, Ecwid is geared more towards people who currently have a site and just wish to add an internet store to it.
Much like other E-commerce programs, Ecwid lets you set up’catalogs’ of all goods, and add photographs, pricing, weight etc. for each. You can define shipping rates, accept credit card payments and so on — all of the crucial stuff that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not really designed to allow you to create a fully-featured, standalone e-commerce site; instead, it is intended to enable you add an internet store to an existing online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Website’, which does let you produce a one-page standalone offering. We’ll talk via this in more depth later on in the review.) Ecwid Etapestry
The Product works by giving you a widget that gets put on other sites — hence the title Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing website or societal media profile, and your shop is displayed wherever you’ve added this code.
Ecwid makes Strides in the market by catering to companies that don’t want to begin a brand new website. The main feature is that you can choose your old website and quickly incorporate the Ecwid system within a few minutes.
You can also Mirror the system onto various other websites if you plan on selling elsewhere online. Handle all of these websites from 1 location instead of switching between multiple dashboards.
Another pleasant Attribute is that the syncing between multiple devices. Sell on-the-go with your smartphone. This usually means you could go to a tradeshow to generate a number of sales and each one of these earnings are represented onto the backend of your website.
The system is Also made to integrate well with social networks, so that you may sell your items on Facebook if needed. One part of Ecwid that we particularly enjoy is the shipping facet. With real-time transport integrations you always know what is going on with your orders and where they’re being sent to.
What other cool Items are comprised with Ecwid?
It runs on a super quick framework
It comes with an address book to get customers and customers
The system has over 43 translations for selling around the planet
You get a Lot of promotional tools like coupons, discounts, bulk pricing and much more
Produce your personalized email alerts
Use the automatic tax alternative (automatic tax rates at checkout, tax reporting and submitting )
Thank you To Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not just online but in bodily places too — in shops, market stalls, in concerts and so on.
Together with Ecwid’s POS Functionality, regardless of if or not a customer buys a product in shop, online, in their telephone or through Facebook, everything remains in sync – i.e., the retailer’s catalogue, inventory and customer / trade information.
There’s a few methods that you can use this attribute: the easiest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS app from the Apple’s App store, linking it to the Paypal Here service, then taking payments using a mobile card reader (pictured above).
You’ve got two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and also tap reader (for $79.99). Both may be arranged direct from Ecwid.
There is a couple of Things worth noting the Paypal Here integration: it’s only available to merchants in the US and UK. Second, it’s not yet available on Android apparatus. (On their site, Ecwid say it will be available shortly — but they have been saying that for quite some time now). Ecwid Etapestry
If you’re based outside That the US / UK, or want to work with another mobile device kind, the fantastic news is that Ecwid also functions with the Vend, Clover, NCR Silver and Square POS systems. These all facilitate using a wider selection of hardware at a physical retail location (full-sized card readers, receipt printers, cash drawers tablet racks etc.) and are usable in more countries.
Although you can avail Of the Paypal Here POS choice on all paid-for plans, you’ll need to be on the priciest’Unlimited’ program if you want to avail of a Vend, Clover, NCR Silver or Square admin.
Ecwid Storefronts are responsive, meaning they will display properly across apparatus — desktopcomputer, tablet computers and cellular. In an era where smartphone internet browsing is eclipsing desktop browsing, this is vital.
Unlike many similar Goods, Ecwid offers a completely free program.
Granted, it is a pretty Standard plan, where attributes like discount coupons and service are not accessible, and it only allows you to sell up to ten products in two classes — but this could actually be sufficient for some customers, and using it’s a good way to try out the system.
However, A vital point to notice about the free plan is that it is not good from an SEO standpoint — you need to be on a paid plan to make certain that your product pages talk to hunt engines accurately (more on SEO under ).
Ecwid is ahead of the Pack in that its storefronts could be mechanically translated into nearly 50 different languages — clients can see your store in their own language, without you having to worry about creating alternate versions of it. Ecwid provides this performance by discovering visitors’ language mechanically according to their browser settings / IP address.
Competing products such as Shopify And Bigcommerce are nevertheless to supply this type of functionality — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which is less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimisation
Search engine Optimization (search engine optimization ) in Ecwid is a pretty straightforward affair. You can edit the name of your page and its own meta description; the applicable fields are pre-populated for you automatically, but you can tweak them to match your SEO objectives.
As far as I can tell But you can not manually change the URL of a product — you have to make do with the one that Ecwid generates for you. This is not perfect because keywords in URLs are used by some search engines to categorise content through indexing.
However, The URLs which are automatically generated by Ecwid comprise the name you have given to your own product – so in the event that you include some keywords in your product title (maybe not a bad idea anyhow ) your URL will include them also. This serves as something of a workaround, but I would prefer whole control over URLs. Ecwid Etapestry
1 place where Ecwid does not perform so Well on the SEO front involves AMP — accelerated cellular pages. As its name suggests, AMP pages load faster on mobile devices. This encourages people to remain longer on your webpage, thus increasing’live time’ –something which is believed by many SEO experts consider to be rewarded by Google with preferential treatment in search results. Furthermore, Google occasionally highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Regrettably However — and unlike competing products like Bigcommerce or Shopify, you can not create AMP variations of your goods using Ecwid.
Importing and exporting information
Like many competing Goods Ecwid permits you to import and export your data in CSV format.
The Export option permits you to export product data, orders and clients (again, in CSV format) and ensures that should you ever feel the need to migrate your shop to another e-commerce platform, then you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and WordPress
WordPress does not Provided any e-commerce functionality out of this box, so anybody wanting to market on the stage will need a third-party solution like Ecwid. There is an Ecwid plugin accessible, so adding an Ecwid store to your WordPress site is very straightforward — you can get up and running with a few clicks.
You simply sign up for an Ecwid account and install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you need to utilize Stripe or Paypal. (And using Stripe only works if you are selling goods from certain countries). The other principal problem with the built-in Squarespace selling software is they don’t facilitate dropshipping, and full export of merchandise isn’t currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into some Squarespace site is quite simple: it’s a simple matter of including a code block into a webpage and pasting some HTML to it.
Ecwid and Wix
As With Squarespace, there is currently no dropshipping option for Wix users, therefore again Ecwid can offer a good workaround. A dedicated app is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Apps and plugins
Ecwid provides a fairly Restricted number integrations with other apps that are well-known. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing products such as Shopify offer a much wider assortment of apps. Notable omissions in the Ecwid store comprise Quickbooks and Zendesk, for example (that said, a Quickbooks integration is coming soon).
The Picture is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, allowing for you to install Ecwid on these platforms very easily. Ecwid Etapestry
Interface and ease of use
Ecwid’s Interface is rather user friendly. Like many similar online shop builders, you receive a vertical menu on the left which lets you access key performance, and the place on the right can be used to display or edit related products, site content and reports.
Much like any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, setting up transport rates etc…but there isn’t anything here that should represent also a lot of a learning curve.
Things are aided by an ‘onboarding checklist’ that’s supplied to you once you log in for the first time.
If You’re stuck nonetheless, you could always get in touch with Ecwid’s support team — more on this later — or, even if you are on a’Business’ or’Unlimited’, you can make the most of the included customization support (you get 2 hours and 12 hours personalization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Attorney, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m planning to do my very best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of The EU’s new GDPR legislation, there are many legal steps that website owners now should take to ensure they are adequately protecting EU customers’ and visitors’ privacy. There are severe financial penalties for not doing this (to the point where it’s usually a great idea to speak with an attorney on what to do); and even if your company isn’t located in the EU, you still need to obey the regulations where any website visits from the EU are worried.
Based on my Understanding of the key GDPR principles, the main priorities for potential Ecwid store owners would be to:
· Provide sufficient privacy and cookie notices
· Process and store information securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a means to opt in or revoke permission to use of non-essential cookies onto a website (and also to log that approval ).
There does not Appear to be Whatever stops you fulfilling the first few requirements readily enough with Ecwid, though you will have to spend time and possibly money generating adequate notices and crafting information capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie cutter consent. To ensure GDPR compliance, You Have to exhibit a cookie banner to your customers which
· Allows them to select which cookies they want to conduct BEFORE those biscuits are run (i.e., to provide’prior consent’)
· Logs their approval to run cookies Ecwid Etapestry
· Enables them to revoke consent at a later stage
So for Instance, If you Utilize a Facebook Advertising cookie in combination with your Ecwid shop, you’ll be breaking GDPR laws unless you’ve got a banner in place which does all the above.
Now, out of the box at Least there isn’t a way to deal with the cookie approval issue with Ecwid. Nor is there an adequate program available from the Ecwid app shop (the only alternative on this front I can find, the’EU cookie banner’, does not appear to provide the essential performance — even though costing $1.99 per month to use).
It Seems to me that the only alternative available to Ecwid consumers would be to use a specialist product like CookiePro, which does supply all the essential performance to make cookie consent fully GDPR compliant. Despite being a powerful product nonetheless, Cookiepro does need quite a lot of configuration and you will need to set quite a great deal of time aside to set this up.
Installation and Layout
I really enjoy The fact that you can run a web site without paying for anything. This makes the setup process that much easier, because you simply have to punch in your email and create a password to proceed right to the backend interface.
The system has Wizards for every platform you want to set your store on. If you’ve got a WordPress site, just walk through three steps to get up and running. You could even click on options like Facebook and Joomla, depending on the place you would like to sell.
The backend Design is flawless, since it walks you through every site creation and integration step with some fine text and photos. Once you obtain your shop implemented on a site or societal page it looks fairly slick.
The layout Depends upon the theme you have on your website, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag place, which can be outstanding and easy to find for customers when they want to market.
Although many Websites are going to be mobile friendly, its nice knowing that Ecwid includes a native shopping application for both iOS and Android. Merchants now get a native shopping program for iOS and Android.
This means you Can mange your store and market on the go, while also providing your customers a chance to buy products from the cell interface.
The closing Design item which makes sense to mention is the vocabulary tool. Since conducting an online store generally requires you to reach out to people from throughout the world, you are bound to stumble upon some clients who would like to read product webpages and other content in their native tongue. Ecwid supports 45 languages, so if a user would like to translate from English to Spanish, that is not a problem at all.
The Ecwid App Market
Possessing the Chance to put in applications is a sure fire way to scaling up your ecommerce website in a fair manner. Ecwid has a place known as the Ecwid App Market. It provides 65 applications, helping retailers extend their shop performance easily. Ecwid Etapestry
A Few of the apps Can give you a hand with rating and reviews, rewards programs, automated advertising tools, analytics, custom layout themes and much more.
SEO and Marketing
Ecwid is a Third party remedy to your present site, so you would normally need to implement additional SEO and advertising tools to truly get out the word. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, so all Ecwid shops are indexed by Google with no excess work. It gets even better with WordPress sites, as you gain access to additional search engine optimization plugins as well as also the default search engine functionality around the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t seem to incorporate any of those unnecessary bells and whistles you may find on other e commerce platforms.
Each step is Concise and clear, so that you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you can always open up the More Powerful Options, but they different these for if you’re ready to start ramping up your store.
As an example of the inventory Rich management toolset, you obtain access to items like out of stock product tracking, mobile device stock management, barcode scanning and much more.
Ecwid provides A Chat With Sales feature that is one of my favorite ways to talk with companies. Only send them a query and you are able to work on something else until they respond.
The Business also Provides a powerful support section with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Service outlets include telephone service, online chat support and email support, keeping the response time brief and support quality high.
In my eyes, the Platform has everything you might want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform that does not charge fees, but that is just what you get with Ecwid. They never control any kind of trade fee with any of the programs they offer, which makes it desirable for any store that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, which means you’ve got to setup something like PayPal or Stripe to process all of the transactions that come through your site. It is rather simple to implement these systems, since Ecwid integrates with over 40 global payment choices. However, each of these processors have their particular transaction fees so that you need to get ready for these.
It is quite Evident that Ecwid takes security seriously, because the provider is a PCI DSS Level 1 accredited supplier. The business also claims that every transaction that includes sensitive information is transferred through a secure HTTPS channel. Ecwid Etapestry
What if you Would like to accumulate both online and offline payments? Maybe you’d prefer a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your operation into both an offline and online system.
Advantages and disadvantages of using Ecwid
· Ecwid signifies a really easy way to add e-commerce to some existing website.
· Point-of-sale functionality can be obtained, and there are quite a few strategies to apply it.
· The product is cheap compared to other alternatives.
· It supports multi-language variations of your shop.
· The shop designs are responsive.
· Plugins / programs are available for major platforms (like WordPress, Drupal and Wix).
· It allows users of website building products which don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.. )
· The’starter site’ option is a fantastic stopgap measure for merchants who want a shop fast, but have yet to create a full site in order to add the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is fairly generous concerning attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Phone support is only available on the more expensive programs.
· There is a limited number of apps / integrations offered from the Ecwid App store.
· You can not alter merchandise URLs, which can be slightly annoying in the SEO perspective.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Creating Ecwid GDPR-compliant (with respect to getting cookie consent) seems hard.
· The free version will not let you access any of the search engine optimization tools.
Ecwid comes With four plans, among which is totally free. They promote the free program like crazy, and mention that a number of other platforms drag you into a free trial, even where you will eventually need to pay.
This is where Ecwid stands outside, and you’ll be able to see the other payment plans are fairly reasonably priced.
The Free program Allows you to sell 10 products, while the Venture program ups that depend to 100 products and you get items like an iPhone management app. The Business program goes up to 2500 merchandise for a wonderful price and you also get live chat service. Priority support comes along with the Unlimited program and you can also sell an unlimited number of merchandise.
Ecwid is one of The cheapest solutions available on the market. You may see that it is actually more affordable than many of the other programs we have reviewed previously, so if you’re searching for value, this might be the right plugin for you.
In short, I’m Beginning to think that Ecwid is one of the greatest ways to sell online, as long as you employ the best methods to improve your sales online as well. Ecwid is a sleek system, with superb easy implementation steps, which makes it perfect for your small business audience. Ecwid Etapestry