Intro Ecwid Etsy
Have you ever Wondered if you’re using the ideal ecommerce platform for selling online? Can you occasionally stumble upon a new service that’s more practical and cheaper than what you’re using today? Starting a small business is all about keeping your costs low, and finding an ecommerce platform that will assist you with that is half the battle. Unfortunately, when you run a small business site it often becomes tricky when you would like to bring on a brand new ecommerce platform or even just alter your website whatsoever. Read our Ecwid review to discover more about this solution. Ecwid Etsy
Many solutions Intentionally create a closed system, which is tedious to move away from once you get started. But with a platform called Ecwid, you no longer need to worry about it. In fact, the whole aim of the company, which began in 2009, would be to quickly and quickly create an online store system on your present websites.
You do not have To make a completely different website. Just apply Ecwid on any platform, CMS or social networking (in five minutes) and you are good to go.
This raised my Attention, because I understand the struggles that come along with attempting to migrate sites, particularly when it comes to ecommerce. So, I needed to gather a comprehensive review of the Ecwid system to see if it is worth the time.
How Many People Use Ecwid?
It’s quite Impressive what Ecwid has done since 2009, with over 1 million merchants getting signed up. What is even more cool is that the Ecwid retailers span over 175 distinct countries, demonstrating that this is not just a platform for most people in the united states or Europe. Even companies in developing nations have a chance to get an internet store going, and you do not have to squander your prior website if you have one.
The usership Continues to grow, particularly considering Ecwid is currently PCI DSS Level 1 certified. If you’re not sure what that is, it’s pretty much the gold standard for safety in the ecommerce world. You can rest easy knowing that you and your clients’ data is safe and protected.
In addition to The overall merchant count, over 20,000 active users are using the Ecwid Shopping Cart for WordPress. The difference between that 20,000 along with also the 1 million is the fact that you don’t need a WordPress site in order to implement Ecwid. So, the 20,000 only identifies WordPress users using the plugin.
What’s Ecwid, and how does this work?
Ecwid is a hosted Solution for building an internet shop. Unlike competing products like Shopify, Bigcommerce and Volusion, which permit you to build a new website with e-commerce functionality, Ecwid is targeted more towards people who already have a website and just wish to add an internet store for this.
Much like other E-commerce platforms, Ecwid allows you to install’catalogs’ of goods, and add photographs, pricing, weight etc. . each. You can define shipping prices, accept credit card payments etc — all the crucial things that you would expect to be able to perform with an e-commerce alternative.
However it differs Significantly from competing products such as Shopify, Volusion, Squarespace and Bigcommerce in that it is not actually designed to let you produce a fully-featured, standalone e-commerce website; instead, it’s designed to enable you add an online store to an present online presence.
(That said, Ecwid have Recently added some new functionality, known as’Starter Site’, which does let you create a one-page standalone offering. We are going to talk via this in more depth later on in the inspection.) Ecwid Etsy
The Product works by giving you a widget which gets placed on other sites — hence the name Ecwid: it’s short for’E-commerce Widget’. You get a couple lines of HTML code (the widget) to add to an existing site or social media profile, and your store is displayed wherever you’ve inserted this code.
Ecwid makes Strides in the market by catering to businesses which don’t want to begin a brand new site. The main feature is that you can take your old site and immediately integrate the Ecwid system inside a couple of minutes.
You can also Mirror the machine onto various other websites if you anticipate selling elsewhere online. Handle all of these sites from one location rather than switching between multiple dashboards.
Another pleasant Feature is the syncing between multiple devices. Sell on-the-go together with your smartphone. This usually means you could go to a tradeshow to make a number of sales and all of these earnings are represented on the back part of your site.
The system is Also made to integrate well with social networks, so you may sell your things on Facebook if desired. One part of Ecwid we particularly enjoy is the delivery facet. With real-time shipping integrations you always know what’s going on with your orders and where they are being sent to.
What other trendy Items are included with Ecwid?
It runs on a super fast framework
It comes with an address book to get customers and clients
The system has over 43 translations for sale around the world
You get lots of promotional instruments such as coupons, discounts, and bulk pricing and much more
Produce your own customized email notifications
Utilize the automatic tax alternative (automatic taxation charges at checkout, tax reporting and filing)
Thanks Into Ecwid’s point-of-sale (POS) functionality, you can use your Ecwid store to sell not only online but in bodily places too — in shops, market stalls, in theatres and so forth.
Together with Ecwid’s POS Functionality, irrespective of whether or not a customer purchases a product in store, online, in their telephone or via Facebook, everything remains in sync – i.e., the retailer’s catalog, inventory and client / trade information.
There is a few ways you can take advantage of this feature: the simplest is probably to use’Paypal Here.’ This involves downloading the Ecwid iOS program from the Apple’s App shop, connecting it to the Paypal Here service, then taking payments utilizing a mobile card reader (pictured above).
You have two choices when it comes to POS Hardware and Paypal Here: you can either buy a processor and swipe reader (for $24.99) or a chip and tap reader (for $79.99). Both can be ordered straight from Ecwid.
There is a few Things worth noting about the Paypal Here integration: it’s only available to retailers in the US and UK. Secondly, it’s not yet available on Android apparatus. (On their website, Ecwid say it’ll be available shortly — but they’ve been saying that for quite a while now). Ecwid Etsy
If you’re based outside That the US / UK, or want to work with another mobile device type, the fantastic news is that Ecwid also works with all the Vend, Clover, NCR Silver and Square POS systems. These all ease using a wider range of hardware in a physical retail location (full-sized card readers, receipt printers, cash drawers pill racks etc.) and are usable in more countries.
Although you could avail Of this Paypal Here POS option on most of paid-for programs, you will need to be to the priciest’Unlimited’ plan if you would like to avail of a Vend, Clover, NCR Silver or Square integration.
Ecwid Storefronts are responsive, meaning they will display correctly across devices — desktop, tablet and cellular. In an era where smartphone internet browsing is eclipsing desktop surfing, this is important.
Unlike many similar Goods, Ecwid provides a completely free program.
Granted, it’s a fairly Standard plan, in which features like discount coupons and service are not accessible, and it only lets you sell up to ten products in two categories — but this may actually be adequate for some users, and using it is a fantastic way to try out the system.
However, A key point to notice about the free plan is the fact that it isn’t great from an SEO point of view — you have to be on a paid plan to make certain your product pages talk to search engines correctly (more on SEO under ).
Ecwid is forward of the Pack because its storefronts can be mechanically translated into nearly 50 distinct languages — customers can see your store in their own language, without you needing to worry about creating alternate versions of this. Ecwid provides this performance by detecting visitors’ language automatically based on their browser settings / IP address.
Competing products like Shopify And Bigcommerce are yet to provide this type of functionality — they force you to rely on third party apps, the creation of numerous stores or Google Translate to provide different language versions of your shop, which can be less than ideal. Therefore a definite triumph for Ecwid here.
Ecwid and search engine optimization
Search engine Optimization (SEO) in Ecwid is a fairly straightforward affair. You can edit the title of your webpage and its meta description; the relevant fields are pre-populated for you automatically, but you can tweak them to suit your SEO objectives.
As far as I could tell But you can’t manually change the URL of a product — you need to make do with the one which Ecwid generates for you. This is not ideal because keywords in URLs are used by some search engines to categorise content during indexing.
But, The URLs that are automatically generated by Ecwid comprise the name you have given to your product – so in the event that you include some keywords in your product name (maybe not a bad idea anyhow ) that your URL will comprise them too. This functions as something of a workaround, but I’d prefer full control over URLs. Ecwid Etsy
1 place where Ecwid doesn’t perform quite so Well on the SEO front entails AMP — accelerated cellular pages. As its name suggests, AMP pages load quicker on cellular devices. This encourages people to remain longer on your webpage, thus increasing’dwell time’ –something that’s believed by many search engine optimization experts believe to be rewarded by Google with preferential treatment in search results. Furthermore, Google sometimes highlights AMP pages in carousels in search results, providing AMP articles an extra little boost.
Unfortunately However — and unlike rival products like Bigcommerce or Shopify, you can’t create AMP variations of your products using Ecwid.
Importing and exporting data
Like many competing Goods Ecwid allows you to import and export your data in CSV format.
The Export option allows you to export merchandise information, orders and customers (in CSV format) and ensures that if you feel the need to migrate your shop to another e-commerce platform, you shouldn’t have some major problems doing so.
Using Ecwid with other platforms
Ecwid and Twitter
WordPress does not Provided any e-commerce functionality out of this box, so anyone wanting to market on the stage will need a third-party alternative like Ecwid. There’s an Ecwid plugin available, so adding an Ecwid shop to your WordPress site is quite simple — you can get up and running with a couple clicks.
You simply sign up to get an Ecwid accounts and then install the free plugin.
Ecwid and Squarespace
Squarespace includes Increasingly excellent e-commerce features, but the amount of payment gateway options is quite limited — you have to utilize Stripe or Paypal. (And using Stripe only functions if you are selling goods from certain countries). Another main problem with the built-in Squarespace marketing tools is that they don’t facilitate dropshipping, and complete export of merchandise is not currently possible.
Integrating Ecwid with Squarespace permits you to bypass these constraints, and adding it into a Squarespace website is very simple: it is a simple matter of including a code block to a webpage and pasting some HTML into it.
Ecwid and Wix
As With Squarespace, there’s currently no dropshipping option for Wix users, so again Ecwid can offer a good workaround. A committed program is offered by Ecwid to allow you incorporate the product onto a Wix store easily.
Programs and plugins
Ecwid provides a pretty Limited number integrations with other well-known apps. Integrations do exist with services Mailchimp, Xero and Freshbooks; but to be fair the assortment of integrations may be more extensive — competing goods like Shopify provide a much wider assortment of programs. Notable omissions in the Ecwid store include Quickbooks and Zendesk, such as (that said, a Quickbooks integration is coming shortly ).
The Image is better when it comes to CMS plugins: these are offered for WordPress, Wix and Joomla, enabling to you set up Ecwid on one of these platforms quite easily. Ecwid Etsy
Interface and ease of use
Ecwid’s Interface is pretty user friendly. Like most similar online store builders, you get a vertical menu on the left which lets you access key performance, and the place on the right can be used to edit or display associated products, website reports and content.
As with any e-commerce tool, you’ll need to Spend a fair amount of time getting your head around producing catalogues and product variants, establishing transport rates etc…but there isn’t anything that should represent also a lot of a learning curve.
Things are helped by an ‘onboarding checklist’ that’s supplied to you once you log in for the very first time.
If You are stuck nonetheless, you can always get in touch with Ecwid’s support team — more on this later — or, if you are on a’Business’ or’Unlimited’, you are able to make the most of this included customization support (you get two hours and 12 hours customization period from Ecwidon these plans).
Ecwid and GDPR
I am not a Lawyer, so please be aware the below observations shouldn’t be interpreted as legal information, but I’m going to do my best to spell out some of the major GDPR problems facing Ecwid consumers under.
With the introduction of That the EU’s new GDPR laws, there are many legal measures that site owners now should take to ensure that they are adequately protecting EU customers’ and visitors’ privacy. There are serious financial penalties for doing so (to the point where it is typically a great idea to consult an attorney on what to do); and even if your company is not located in the EU, then you still need to comply with the regulations where any website visits from the EU are concerned.
According to my Understanding of the crucial GDPR rules, the principal priorities for prospective Ecwid store owners would be to:
· Provide adequate privacy and cookie cutter notices
· Process and store data securely
· Get explicit permission from people registering to mailing lists that it is okay to send them e-newsletters
· Provide a way to opt in or revoke permission to use of non-essential cookies onto a site (and to log that approval ).
There does not Appear to be Anything that stops you meeting the first few requirements easily enough with Ecwid, although you will have to devote time and possibly money generating adequate notices and crafting data capture forms so that they are GDPR compliant.
Where things get Complex with Ecwid is the fourth requirement — cookie approval. To Guarantee GDPR compliance, you need to display a cookie cutter banner to your customers which
· Allows them to choose which cookies they want to run BEFORE those cookies are conducted (i.e., to give’prior permission’)
· Logs their consent to conduct biscuits Ecwid Etsy
· Enables them to revoke approval at a later stage
So for Instance, If you Use a Facebook Ads cookie in conjunction with your Ecwid store, you will be breaking GDPR legislation unless you have a banner in place which does all the above.
Nowout of the box at Least there isn’t a way to deal with the cookie consent issue with Ecwid. Nor is there a decent program accessible from the Ecwid app store (the only alternative on front I can find, the’EU cookie banner’, does not seem to supply the essential performance — despite costing $1.99 a month to utilize ).
It Seems to me that the only alternative available to Ecwid consumers would be to use a professional product such as CookiePro, which will provide all the essential functionality to generate cookie approval fully GDPR compliant. Despite being a strong product however, Cookiepro does require quite a lot of configuration and you will need to set quite a lot of time apart to set this up.
Installation and Design
I Truly like The simple fact that you’re able to run a web site without paying anything. This makes the setup process that much easier, because you simply have to punch in your email and make a password to proceed right to the backend port.
The machine has Wizards for every platform you want to place your store on. In case you’ve got a WordPress site, simply walk through three steps to get up and running. You can even click on options like Facebook and Joomla, depending on where you want to sell.
The backend Design is perfect, because it walks you through every site creation and integration step with some nice text and photos. Once you obtain your store implemented on a website or social page it appears fairly slick.
The design Depends somewhat on the subject you have on your site, however as you can see below, it shows photos well and appears clean and easy to navigate. I particularly enjoy the Shopping Bag area, which can be prominent and easy to locate for clients when they want to market.
Although many Websites will be cellular friendly, it;s fine knowing that Ecwid involves a native shopping program for both iOS and Android. Merchants now receive a native shopping application for iOS and Android.
This means you Can mange your store and sell on the go, while also providing your clients a chance to buy products from the cell interface.
The final Design thing which makes sense to mention is the vocabulary tool. Since running an internet store generally requires you to reach out to individuals from throughout the world, you’re bound to stumble upon a few clients who’d like to read product webpages and other content in their native language. Ecwid supports 45 languages, so when a user would like to translate from English to Spanish, that is not a problem in any respect.
The Ecwid Program Market
Possessing the Chance to put in applications is a sure fire way to scaling your ecommerce site in a fair way. Ecwid has a place called the Ecwid App Market. It provides 65 software, helping merchants extend their shop performance readily. Ecwid Etsy
Some of the apps Can help you out with reviews and rating, rewards programs, automated ad tools, analytics, customized layout themes and much more.
SEO and Marketing
Ecwid is a Third party solution to your current website, so you would normally need to implement additional SEO and marketing tools to truly get the word out. That said, Ecwid provides quality SEO qualities to help retailers increase their visibility in Google searches.
Moreover, Google now indexes AJAX sites, therefore all Ecwid shops are indexed by Google with no extra effort. It gets better with WordPress websites, as you acquire access to additional search engine optimization plugins as well as the default search engine functionality on the dashboard.
Managing Your Inventory
The Ecwid Inventory process is as straightforward as they come, since it doesn’t appear to incorporate any of those unnecessary bells and whistles you might find on other ecommerce platforms.
Each measure is Clear and concise, so you can just go in there and sort in a product name, price and image then save the merchandise for later. Of course you could always open the More Powerful Options, however they different these for if you’re ready to start ramping up your store.
As an example of the stock Rich direction toolset, you gain access to things like out of stock merchandise monitoring, mobile device stock management, barcode scanning and more.
Ecwid offers A Chat With Sales feature which is one of my favourite ways to converse to companies. Simply send them a question and you can work on something else until they respond.
The Business also Provides a powerful support department with FAQs, a knowledge base, email capabilities and a forum.
Overall, the Support outlets include phone support, online chat service and email support, keeping the response time short and support quality high.
In my mind, the Platform has everything you could want concerning support.
Payments and Security
It’s not always Simple to locate an ecommerce platform which doesn’t charge fees, but that’s exactly what you get with Ecwid. They never control any kind of trade fee with any of the plans they offer, which makes it desirable for any shop that’s trying to keep down costs and also to improve margins.
Remember that Ecwid is not a payment processor, so you’ve got to set up something such as PayPal or Stripe to process all the transactions that come through your website. It is pretty easy to implement one of these systems, since Ecwid integrates with over 40 global payment choices. However, each one of these processors have their particular transaction fees so you need to get ready for these.
It’s quite Clear that Ecwid takes safety seriously, because the company is a PCI DSS Level 1 accredited service provider. The business also states that every transaction that includes sensitive data is transferred via a secure HTTPS channel. Ecwid Etsy
Imagine if you Would love to collect both online and offline payments? Maybe you’d like a point of sale integration?
Ecwid Integrates together with Square, Clover, Vend POS, iZettle and PayPal card readers, enabling Ecwid to turn your performance into both an online and offline system.
Advantages and disadvantages of using Ecwid
· Ecwid represents a really easy way to add e-commerce to some present website.
· Point-of-sale performance is available, and there are a number of strategies to implement it.
· The product is cheap by comparison to other alternatives.
· It supports multi-language variations of your shop.
· The store designs are responsive.
· Plugins / apps are available for major platforms (such as WordPress, Drupal and Wix).
· It allows users of site building products that don’t facilitate dropshipping to begin doing so (i.e., Squarespace, Jimdo, Wix etc.)
· The’starter website’ option is a fantastic stopgap measure for merchants who want a shop quickly, but have yet to develop a complete website to bring the Ecwid widget to.
· The free Ecwid plan isn’t time-limited, includes support, and is rather generous in terms of attributes.
· The Paypal This POS system is Limited to the US and UK.
· The Paypal This POS process is limited to iOS users.
· Telephone support is only available on the more expensive programs.
· There’s a restricted number of programs / integrations offered from the Ecwid App store.
· You can’t alter product URLs, which is slightly annoying from an search engine optimization point of view.
· You can’t create AMP variations of product pages utilizing Ecwid.
· Making Ecwid GDPR-compliant (with regard to getting cookie approval ) sounds difficult.
· The free version doesn’t allow you to get any of the search engine optimization tools.
Ecwid comes With four strategies, one of which is completely free. They market the free program like mad, and mention that a number of different platforms drag you into a free trial, even where you may eventually need to pay.
This is where Ecwid stands out, and you’ll be able to see the other payment programs are rather reasonably priced.
The Free plan Allows you to sell 10 products, while the Venture plan ups that count to 100 products and you get items like an iPhone direction app. The company plan goes up to 2500 products for a superb price and you get live chat service. Priority support comes along with the Unlimited plan and you might also market an unlimited amount of merchandise.
Ecwid is one of The most economical solutions on the marketplace. You may see that it is actually more affordable than many of the other platforms we’ve reviewed in the past, so if you’re looking for value, this might be the right plugin for you.
In short, I am Starting to believe that Ecwid is among the greatest ways to market online, provided that you implement the best ways to enhance your sales online as well. Ecwid is a sleek system, with super simple implementation steps, making it perfect for the small business crowd. Ecwid Etsy